Download - State Of The District 2006 2007
Palos Verdes Library District
Director’s Report on Achievement of 06/07 Strategic Plan
PVLD Vision And Mission
The Palos Verdes Library District will be an innovative leader and community partner in providing outstanding library services that connect people, information, and ideas.
The mission of the Palos Verdes Library District is to provide a welcoming environment and open access to library services and materials that encourage lifelong learning, support the educational, informational, cultural, and recreational needs of our diverse Palos Verdes community, and facilitate the preservation of the Peninsula’s history.
A. Make PVLD an attractive and exciting destination (both physical and virtual)
1. Enhance PVLD’s Virtual Branch
Measures/Targets Number and usage of new web
services Redesigned website by 12/31/06 25% increase in website usage for
06/07 vs. 05/06
New web-based services Rosetta Stone Downloadable video Tutor.com live homework help PVPUSD Community Arts Calendar Fastfind federated search Elibrary elementary Online library card applications Blogs Email newsletters
Website redesign in-process Software selected and installed Cross-functional team assembled Design in process Limited staff resources have delayed
progress
Website usage is way up 25% increase in unique visitors 30% increase in page hits
A. Make PVLD an attractive and exciting destination (both physical and virtual)
2. Ensure all PVLD facilities (physical and virtual) are easy to find, easy to navigate, and easy to use
Measures/Targets Usage statistics
25% increase in website usage 20% increase in door count 20% increase in circulation 20% increase in library card
registrations
Customer feedback
Increased PVLD prominence on the web
Wikipedia entry Blogs Downloadable toolbar Links from other community websites
Wayfinding improvements at Peninsula Center
New carpet Signage design Working on enhanced merchandising
Revitalized Information Greeter program
Volunteer training Additional volunteers – increased
coverage
A. Make PVLD an attractive and exciting destination (both physical and virtual)
Door count is up slightly…
…although circulation continues to decline as use of web-based resources increases
A. Make PVLD an attractive and exciting destination (both physical and virtual)
We issued 7,190 library cards – 48% more than last year
…and have 43,598 registered cardholders (equivalent to 62% of PV residents)
A. Make PVLD an attractive and exciting destination (both physical and virtual)
3. Create and sustain youth Annex
Measures/Targets Annex operational by start of 06/07
school year Annex usage and feedback Ability to secure funding
Annex opened Sept 2006
Monthly door count (school year) PVLD = 600 Freedom4U = 300-350
Successful teen programs Games events Knitting Club Anime Club Movie nights
Over $35,000 in gifts and grants Rotary, RPV, RHE, RH, Ellen Hocking, “in kind”
donations, etc.
A. Make PVLD an attractive and exciting destination (both physical and virtual)
4. Build collections of popular materials that attract people to use the library instead of the book store or commercial web services
Measures/Targets 20% increase in circulation 10% or greater increase in Books on
CD collection 10% or greater increase in foreign
language collection
Expanded digital collections Downloadable video (pilot) Expanded e-book and audio collections 55% increase in Books on CD collection Playaway portable audio books
Expanded teen collections Annex Expanded teen area at Peninsula Center Circulating video game collections
Foreign language new book section 8.1% increase in number of foreign
language items
Children’s audio book and Braille collections
Circulation trending down
Online database use up over last year
6 months of data
A. Make PVLD an attractive and exciting destination (both physical and virtual)
5. Continue to develop “one stop” services at the library for customer convenience
Measures/Targets Number and usage of new
services Customer feedback At least two new “one stop”
services during 06/07
Expanded passport and notary services
Additional notaries Additional evening passport hours
Sale of USB drives and headphones
Wireless network and additional public PCs
Expanded bandwidth
Continue to work on food and beverage services
A. Make PVLD an attractive and exciting destination (both physical and virtual)
21% increase in number of programs, but 5% decline in attendance
Staff turnover led to some loss of knowledge about community interests
Program fatigue, especially at Malaga Cove
6. Sustain 05/06 level of programming and enhance as resources allow-
Measures/Targets• 10% increase in program
attendance• Customer feedback
A. Make PVLD an attractive and exciting destination (both physical and virtual)
7. Address customer desire for food and beverages
Measures/Targets Customer feedback Food and beverage policy
updated by 9/30/06 Food service/coffee cart at
Peninsula Center by 6/30/07
Food and beverage policy updated Allow covered beverages and packaged
snacks
Food service team formed Location identified – Silver Spur lobby Have distributed information to local
vendors and asked for expressions of interest
RFP under development
A. Make PVLD an attractive and exciting destination (both physical and virtual)
8. Ensure all PVLD facilities are in good condition, support PVLD’s services and programs, and meet community expectations
Measures/Targets Successful implementation of approved projects Implementation of Malaga Cove Safety improvements by 12/31/06 Miraleste options presented for Board consideration by 10/31/06 Youth Annex operational by 8/31/06
A. Make PVLD an attractive and exciting destination (both physical and virtual)
Malaga Cove
Detailed design of safety improvements delayed due to workload
Will go to bid in July/August 07 Enhancements to Magazine and
Newspaper Reading Area are scheduled for 07/08
Will incorporate other restoration work as appropriate
A. Make PVLD an attractive and exciting destination (both physical and virtual)
Miraleste
Have developed cost estimates for two options
Staff will recommend preferred option to the Board in August
Continue maintenance and upgrades
Repainting Water saving restroom upgrades
Added 6 public computers
A. Make PVLD an attractive and exciting destination (both physical and virtual)
Peninsula Center
Re-carpeting of main library completed
Annex opened Sept 2006
50% increase in public computers
Local history room now open Saturdays
A. Make PVLD an attractive and exciting destination (both physical and virtual)
Annex opened mid-September 2006
A. Make PVLD an attractive and exciting destination (both physical and virtual)
9. Ensure the safety and security of customers, staff, collections,facilities, and equipment
Measures/Targets Zero accidents and zero
workers compensation claims Insurance costs Compliance
Injury and Illness Prevention Plan implemented
Online safety training program implemented for all staff
New security guard service
Ham radios and antennas installed – staff training ongoing
Ready to go to bid on Malaga Cove safety improvements
B. Make it easy and convenient for people to use PVLD
1. Implement new Integrated Library System as a platform for improved library services
Measures/Targets
RFP and vendor selection by 12/31/06
Implementation by 12/31/07
Extended vendor selection process with extensive staff involvement
Innovative Interfaces (iii) selected as preferred vendor
New features for customers Customer reviews in catalog Ability to save personal
borrowing history Email warnings of pending due
dates RSS feeds Online payments and donations
Target implementation Q2 2008
B. Make it easy and convenient for people to use PVLD
2. Expand online services
Measures/Targets
25% increase in website usage for 06/07
3. ADD WEB stats
New web-based services Rosetta Stone Downloadable video Tutor.com live homework help PVPUSD Community Arts Calendar Fastfind federated search Elibrary elementary Online library card applications Blogs Email newsletters
Website redesign in-process Software selected and installed
New Content Management architecture Cross-functional team assembled Design in process Limited staff resources have delayed
progress
New ILS will offer significant improvements
B. Make it easy and convenient for people to use PVLD
3. Develop online versions of traditional library services
Measures/Targets
Number and usage of new services
User feedback At least two new online
versions of traditional services added during 06/07
Less progress in this area than desirable!
New online services Downloadable video Tutor.com Online library card application Email distribution of library calendar Readers advisory via Bookletters
email newsletters
Cable television services Story times Summer Reading PSA Exploring other opportunities to
televise library programs
New ILS Option to purchase module for mail
delivery of materials
B. Make it easy and convenient for people to use PVLD
4. Expand the ways people can use reference services
Measures/Targets 10% increase in number of
reference transactions IM reference implemented by
12/31/06 “My librarian” service
implemented by 6/30/07
Staff turnover has slowed progress in this area
Reinvigorated Information Greeter program
Number of questions answered by Greeters has tripled to 1,000/month!
Expanded volunteers staffing of Information Desk
IM- based reference challenging from a staffing perspective
Experimenting with “roving” librarians
New ILS will enable roving use of handheld devices to access catalog and databases
New statewide online reference model under development (State Library)
B. Make it easy and convenient for people to use PVLD
5. Offer library services outside the library
Measures/Targets Number of and number of
visits to “pop ups” Successful installation and
development of off site library kiosk
Usage of mini collections
Staff turnover has slowed progress in this area
Kathy Buchsbaum now has a regular televised story time
Working with Belmont Village on a pilot delivery program
Have done some community-based programming
Story times at the Avenue of the Peninsula Crafts at the Street Fair
Preliminary discussion with PV Land Conservancy about mini collection at George F. Canyon nature preserve
B. Make it easy and convenient for people to use PVLD
6. Offer user-customizable services
Measures/Targets Number of and usage of
services Customer feedback At least one service offered
during 06/07
This is more challenging than anticipated
Bookletters service allows customers to select newsletters of interest
New ILS will support this type of service
More customizable user accounts Option to preserve borrowing history Email notifications Better ability to manage holds
C. Enhance PVLD’s role as a center of community life
1. Provide opportunities for people to form “communities of interest”
Measures/Targets Use of social networking
technologies Introduce one new ongoing
club at Peninsula Center during 07/08
Participation in ongoing clubs Explore adapting “movielens”
software for books
Began using Web 2.0 social networking technologies
Teen MySpace page Flickr Blogs
New ILS will offer user reviews and user ratings of items in the catalog
Introduced new clubs Teen knitting club Dungeons and Dragons group
Existing clubs are thriving Chess clubs Book groups History discussion group
C. Enhance PVLD’s role as a center of community life
2. Expand PVLD’s network of community partnerships
Measures/Targets Number and usage of
collaborative programs Number of organizations who
approach PVLD about working together
Establish ongoing relationships with two new community organizations in 06/07
New partnerships Chadwick School – foreign film festival YMCA – model UN program
Enhanced partnerships PVPUSD PVP Chamber of Commerce Malaga Cove Business and
Professional Association
Prospective partnerships PV Land Conservancy Peninsula Seniors – multigenerational
programs Art Center
Ongoing partnerships Freedom4U Coordinating Council Etc.
C. Enhance PVLD’s role as a center of community life
3. Expand and improve Volunteer Program as a means of engaging people with the Library
Measures/Targets 25% increase in volunteer
hours by June 30, 2007 At least one new volunteer
program in 06/07
Redesigned Information Greeter program Online book sales Restructured Library Advisory Committees Oral story telling program 11.4% increase in volunteer hours
D. Bolster services and programs for target groups
1. Enhance services for the education community (k-12)
Measures/Targets Number of student library card
holders Number of/attendance at programs Summer Reading participation Annex usage Database usage Implementation of Information
Literacy training Implementation of school-based
story telling program Implementation of Model UN Conduct 2 Teacher In-Service
programs
Continued to build partnership with PVPUSD
Successful Information Literacy program Successful school-based story-telling pilot Participation in Community Arts Team
Turnover at PVPUSD Need to rebuild relationships detracted from teacher
in-service training and other projects
Tutor.com very successful
Model UN and Model Legislature and Courts
Increase in school visits
Summer Reading continues to set records
Annex a success
INSERT SUMMER READING graph
D. Bolster services and programs for target groups
2. Enhance services for “Boomers+”
Measures/Targets Library usage by those aged 55+ Adult program attendance Number of Boomer+ volunteers Develop plan of service based on
lifelong access principles Introduce Generations Online
training
“Senior Service” team formed
Pilot delivery program in partnership with Belmont Village
Planning for Senior activities in the Annex during morning hours
Exploring multi-generational programming opportunities with Peninsula Seniors
Continue to participate in PVE Cares
Senior Information kiosk
Seniors remain our core volunteer group and our core audience for adult programs
D. Bolster services and programs for target groups
3. Enhance services for the business community
Measures/Targets Usage of business resources Develop and implement plan of
service
Did not achieve goal of developing a formal plan of service
Partnership with Chamber of Commerce Participation in Chamber Board and Committees BizAssist programs Hosted Chamber Mixer at Malaga Cove Library Library link from Chamber website
Building relationship with Malaga Cove Business and Professional Association
Business-oriented programming How to Build Your Own Business Website BizAssist
E. Deliver excellent and seamless customer service
1. Provide training so that all staff are knowledgeable about library services and skilled in the use of library resources
Measures/Targets Amount of training provided Conduct “Level 1” training for all
staff
Did not achieve targets in this area due to staff turnover and associated workload
Continue to work on improved employee orientation
Have increased rotation of staff between departments and branches, e.g.
“One District” model for Young Readers services Branch staff assisting at Peninsula Center and the
Annex
Have not yet developed a comprehensive “Level 1” training program
Information Greeter training may provide a starting point
Ali at Malaga Cove
E. Deliver excellent and seamless customer service
2. Improve internal communication and information sharing
Measures/Targets Staff and customer feedback Intranet in place by 6/30/2007 At least 4 all staff briefings during
06/07
Intranet went live May 2007
Department Managers holding regular staff meetings
Greater use of cross-functional teams Web development team Senior services team Circulation/PR collaboration on merchandising ILS selection team Circulation procedures team
Conducted quarterly all staff briefings
Branch/Pen Center collaboration on hiring of Circulation staff
E. Deliver excellent and seamless customer service
3. Implement improved systems for collecting and using customer feedback
Measures/Targets Customer feedback Speed and quality of response to
customer concerns and suggestions
Implement Counting Opinions by 12/31/06
Implement Mystery Shopper by 9/30/07
Counting Opinions delayed due to staff turnover – “soft launch” in July 07
Determined that Mystery Shopper program was not cost-effective
Anecdotal evidence suggests a decrease in customer complaints
F. Create and sustain a strong financial foundation
1. Protect governmental revenues
Measures/Targets Amount of governmental revenue
received No loss of governmental revenue
Increased PVLD participation in CLA and ALA legislative efforts
Public Library Fund will be maintained in 067/08
Corrected data error resulting in substantial increase in Transaction-Based Reimbursements
An increase of over $10,000/quarter
F. Create and sustain a strong financial foundation
2. Increase non-governmental funding (gifts, grants, sponsorships, and fundraisers)
Measures/Targets Amount of non-governmental
revenue received Progress against fundraising plan >25% increase in non-
governmental revenue Ability to fund all approved
projects
Addressed Foundation issues and supported Friends reorganization and major gifts fundraising efforts
Obtained Annex funding from RPV, RHE, RH, Peninsula Rotary, and other donors
Supported Friends membership efforts “Love Your Library” membership campaign Friends “prospect” question in Counting Opinions Publicity and community outreach
Began directing donations to the Friends - reflected in a decrease in Gifts and Grants budget
Obtained major program sponsorships – Holiday Music, BizAssist
6.8% increase in non-property tax revenue (excluding one time state reimbursement in 06/07)
Able to fund all approved projects in 06/07
F. Create and sustain a strong financial foundation
3. Expand fee-for-service and commission based programs
Measures/Targets Number and success of new
programs Amount of revenue produced >greater than 25% increase in
fee-based revenue each year
Expanded Passport and Notary services – increased revenue
Introduced sale of USB drives and headphones
Continued to work on implementation of food and beverage service
Revised meeting room fee structure
4.9% increase in Internal Income (07/08 budget vs 06/07)
F. Create and sustain a strong financial foundation
4. Manage costs of all District activities
Measures/Targets Cost vs. revenue Costs relative to inflation Costs compared to benchmark
libraries
Achieved 2006/2007 budget
Costs growing faster than revenues – need to address
In part due to shift of gift income to the Friends
Staff costs stable as a % of budget
Conclusion
Another busy but productive year
Achieved most of our Strategic Plan Goals and Objectives
Staff turnover was a challenge
Need to carefully manage costs – Labor contract/classification and compensation study
PVLD well-positioned for upcoming projects and fundraising
Staff are amazing!
Looking forward
Ambitious plan for this year – will be monitoring to prevent staff burnout
Major projects must take priorityNew Integrated Library SytemWebsite redesignThe Annex “Level 1” ReferenceMalaga Cove and Miraleste upgradesClassification and compensation study
THANK YOU!