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START WITH A NUDGE.END WITH A NUDGE.
June 2016
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Friendly Nudge
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Who Are You?
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A Quick Explanation of Big Data
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Traditional: “Look Alike”
ASSUMES THAT PEOPLE WHO LOOK THE SAME ACT THE SAMEAge | Gender | Geography
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Traditional: “Look Alike”
ASSUMES THAT PEOPLE WHO LOOK THE SAME ACT THE SAMEAge | Gender | Geography
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Act Alike> Mindset: How they act now (and in the future); why they do what they do
> Regardless of demographics
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Quick Case Study: TV Promos
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30% in Efficacy by Targeting
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All it takes is a nudge…