LEADING INNOVATION AND GROWTH IN A CHANGING WORLD
Brad Smith, CEO Intuit
@IntuitInc
the only constant is change
There is one certainty:
You will have to lead transformational
change
Intuit : A story of transformation
Founded in ‘83: Improve financial lives
Leading innovation & growth in a rapidly
changing world
Today’s topic
The big questions
QUESTION #1
How do you align & mobilize your team around a vision?
Define a vision that inspires action
First, listen…
employees investors
customers industry peers
• Greatest underleveraged opportunities?
• Greatest risks or challenges?
• What can you do to screw it up?
advisors
Get a future-back, outside-in perspective
More than a great
communicator… a translator of
dreams.
Package it into something memorable
“Connected Services”
Social
Mobile
Global
SUMMARY –
Mobilizing & aligning your team around a vision
• Strive for a vision that inspires action
• Listen…and get an outside-in perspective
• Package it into something memorable
QUESTION #2
How do you build a culture where
innovation thrives?
“The bottleneck is always at the top of
the bottle.”
To walk a mile in a customer’s shoes… you must first remove your own
Small teams
Foster an entrepreneurial environment
Rapid experimentation
Celebrate failure
“What the hell does mobile have
to do with taxes?”
“We have an idea…”
SUMMARY –
Build a culture where innovation thrives
• Questions you ask…not answers you give
• Foster an entrepreneurial environment
• Enable ideas to come from anywhere and set up processes to empower innovators
QUESTION #3
How do you place bets on today vs. tomorrow?
"I'm actually as proud of many of
the things we haven't done as the
things we have done.”
Time
People
Money
Your resources
Horizon 1 Horizon 2 Horizon 3
Manage offerings & investments in stages
Extend & Defend the
Core
Build Emerging Offerings
Create Viable Options
Horizon 1 Horizon 2 Horizon 3
Align the right talent
Rowing Crew
White Water Rafting
Diving for Sunken
Treasure
Grow the business… profitably
Prove the business model…
with scale
Prove the user concept…
with compelling business model
hypothesis
Horizon 1 Horizon 2 Horizon 3
Define the right success metrics
SUMMARY –
Placing bets on today and tomorrow
• Be clear about what you won’t focus on
• Allocate resources: time, people, dollars
• Portfolio manage: tailor talent & metrics
Leading innovation & growth in a changing world
Faster, Sustained Growth
