STGILESHOTELSLAUNCHES“STGILES360”CAMPAIGNTOINSPIREGLOBALTRAVELTHROUGHVIRTUALREALITY
Guest-GeneratedVirtualRealityInitiativeInvitesTravelerstoExperience
WhatItMeansBeCentralin360°
NewCampaignKicksOffWithMicrosite,360MobileApp,and15-NightStGilesExperienceTripGiveaway
London, UK – October 5, 2016 –St Giles Hotels has launched a global campaign, St Giles 360, toshowcaseexperiencesnearbytheircentrallylocatedpropertiesthroughvirtualreality(VR).Throughthisglobal campaign, StGilesHotels guestsandpersonalitiesbringviewersona journeyacross the sightsandsoundsofthecitiesthattheylive,breathe,andtravelin,includingtheU.S.,U.K.,Malaysia,AustraliaandthePhilippines.StGiles 360 is a guest createdextensionof the “BeCentral” campaignwhich launched inMarchandestablishesStGilesHotelsasthefirsthospitalitybrandtouseguest-generatedvirtualrealitycontent.Adeparture from the industry norm of utilizing VR to showcase the inside of their hotels, the St Gilesbrandis insteadchoosingtoconnecttravelerswithenrichingtravelexperiencesstepsawayfromtheirglobalproperties.“One of our aims was to create something that our guest and viewers could have a little fun with,somethinginteractive,engaging,andcool,thatanyonecouldwatchafewtimesovertocapturethe360experience.OurgoalwiththeStGiles360campaignistobreathefurtherlifeintowhatitmeanstoBeCentral, which in itself creates endless possibilities, with the aim to inspire guests to explore andimmerse themselves inauthentic localexperiences,”saidAbigailTan,HeadofStGilesU.S.A,U.K.andEurope.“Ourguestsinspireuseveryday,andthiscampaignenablesustoconnectwiththemaswellasforthemtoconnectwitheachother.Wearethrilledtocreatethiscutting-edgecampaigntobringtheirBeCentralexperiencesintoVirtualReality.”Tojumpstartthisinitiative,StGilesissuedanopencastingcalltotheirguestsandalsocalleduponkeysocialmediainfluencersacrossfourcontinentstoprovidethemwithSamsung360Gearcamerastocapturetheirtravels,whicharehostedonthejustlaunchedStGiles360microsite,www.stgiles360.com.TheentireStGiles360campaignisshotbyandstarringStGilesguestsandsocialmediainfluencers.Thevideosgiveviewersa360lookintohowguestsandinfluencersexploredtheiconicsitesaroundeachhotelandinvitesthemtovoteforthebestStGiles360guestcontent.ThroughtheVRvideos,viewersseeiconicsitesincludingTheLondonEyeandWindsorCastleinUK,theKekLokSiTempleandPenangHillinPenang,ThePetronasTowersinKualaLumpur,andexperiencetakingayellowtaxicabinNewYorkCity,visitingtheTopofTheRockandsurfinginSydney.CreatedbyNewYork-basedcreativeagency,Piranha, theStGiles360videoscanalsobeaccessedvia
the new StGilesHotelsmobile appwhich is available on theApple app store andGoogle Play as anAndroidapp.TheStGilesHotelsAppallowsvisitors towatch360videos fromStGiles360campaign,searchpropertyandcityinformation,bookreservationsandsecurethebestdealsateachStGileshotel.“Forthiscampaign,wewantedtopushtheeditorialcapabilitiesof360video.Wewantedtoseehowfarthisexcitingnewmediumcouldgo inadvancingtraditionalstorytellingtechnique,"saidRobSabatini,creativedirector,Piranha."Bycollaboratingwithhotelguestsandsocialmediainfluencers,andstitchingthat footagetogether inuniqueedits forsixcities,wewereableto findanauthenticvoicethathelpshighlightthecentralityofStGilesHotels.”Tocelebrate#StGiles360andfurtherconnectguestswiththeseexperiences,StGileshaslaunched360themedoffersacrosstheirglobalportfolio.Theseoffersincludevariousperksfromaccommodationstoamenities to special city-specific experiences that are located near each hotel. All St Giles Hotels inLondon(StGilesLondon,StGilesHeathrow),NewYorkCity(TheCourt,TheTuscany),KualaLumpur(TheBoulevard,TheGardens),Penang(TheWembley–AStGilesHotel),Manila(StGilesMakati–AStGilesHotel) and Sydney (The Tank Stream) will be participating; for more information and to book, visitwww.stgiles.comandwww.stgiles360.comandusethepromocodestgiles360.GuestsbookinganyoftheStGiles360themedofferswillautomaticallybeenteredforachancetowintheir own ultimate St Giles 360 Experience. One lucky person and a guest will be eligible to win agetawaytoexperienceallpropertiesintheStGilesHotelsportfolioona15nighttrip(3nightspercity)and a $5,000 USD gift card towards air travel. Winner must book and travel between January 1-December31,2017.ToexperienceStGiles360,www.stgiles360.comandformoreinformationonStGilesHotels,visitwww.StGiles.com.
AboutStGilesHotelsWithninehotelsacrossAsia,Australia,Europe,andNorthAmerica,theStGilesfamilyofhotelsinvitesbusiness and leisure travelers to experience the most central locations in the hearts of major citiesaround the world. St Giles is uniquely positioned to provide the attentive service and charm ofindependentlymanagedhotels,with thesignatureStGilesExperienceofwarm,authenticand locally-rootedhospitality.StGilesHotelsrecognizesthateveryguestshas individualneedsandstyle,whichiswhythegroup’sportfoliospansthreelevelsofservice:ThreeStar,FourStarandSignature.TheGroupcontinuestogrowitsfamilyofhotels,andhasaddedseveralpropertiesin2015includingtwonewfourstarhotels: TheWembley–a StGilesHotel – inPenangandTheTankStream–a StGilesHotel – inSydney.Formoreinformation,ortomakeareservation,pleasevisitwww.StGiles.comandfollowStGilesHotelsonTwitter(@stgileshotels),Facebook,Instagram(@stgileshotels)andYouTubeforthelatestnewsandupdates.
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