Download - SSSG 1.0 Gen Z vs Millennials
GEN ZERS CHERISH MORE INDIVIDUAL TIME THAN
MILLENNIALS
OFTEN AT EXPENSE OF SOCIAL TIME
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HYPER-
CONNECTIVITY2
CELL PHONES ARE MORE
INTEGRAL PART OF GEN
ZERS ENTIRE LIVES THAN
THEY WERE TO MILLENNIALS
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FOR GEN ZERS
VIDEO IS MOST ASSOCIATED WITH DIGITAL SCREENS
IN THEIR OWN TIME.
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TV AS GEN Z KNOW IT, IS
AN ENDANGERED SPECIES!!!
MAGAZINES PLACE IN
INSPIRING AND INFLUENCING MILLENNIALS
HAS FURTHER DECREASED AMONG GEN ZERS
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DIGITAL/SOCIAL MEDIA REIGNS AS THE
TRUSTED SOURCE!
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MEDIA INFLUENCE HAS CHANGED
GEN Z STRUGGLE WITH
EATING HABITS,
FEELING INCREASINGLY MORE
GUILTY THAN GEN Y DID IN
THEIR TEENS
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GEN Z STRUGGLE WITH EATING
HABITS,
FEELING INCREASINGLY MORE
GUILTY THAN GEN Y DID IN THEIR
TEENS
YET, GEN Z ARE MUCH MORE
LIKELY TO EAT ORGANIC
AND BE VEGETARIANS
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07FOOD ATTITUDES HAVE CHANGED
GEN Z LOVE TO EAT AT
RESTAURANTS MORE
THAN MILLENNIALS
AT THEIR AGE
–ESPECIALLY
HISPANIC ZERS
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BACK TO RESTAURANTS
BEAUTY HAS
NEW COLORS
WHITE NH TEEN
MILLENNIALS WERE MOST
INFLUENTIAL ON LIPS, EYE
AND FACE COSMETICS.
BUT, HISPANIC GEN Z ARE
MORE INFLUENTIAL THAN
WHITE NH!
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NEW CAR INFLUENCERS
WHITE NH MILLENNIALS WERE AS INFLUENTIAL
AS HISPANIC MILLENNIALS ON HOUSEHOLD
CARS/TRUCK PURCHASES
…AMONG GEN ZERS, HISPANICS ARE TWICE AS
INFLUENTIAL AS WNH
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COMING WINTER 2016-17
SEND US AN EMAIL TO INCORPORATE YOUR BRANDS IN GEN Z 2.0, REQUEST A WEBINAR OR
SCHEDULE A CONSULTATION ON GEN Z
GEN Z 2.0
Carlos SantiagoPhone (818) 509-5901
[email protected]: @Carlos_SSG©2016 Santiago Solutions Group, Inc SantiagoSolutionsGroup.com
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