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1. Arens, W.F., Contemporary Advertising, McGraw-Hill, New York, 2006.
2. Blek S., , , , 1997
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4. Jober D., Lankester D., ,Clio, 2006
5. Jobber D.,Fahy J., , , 2006.
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7. Kotler, Keller, , Prentice Hall, 12th edition
8. Kotler P., Wong V.,Saunders J., Armstrong G., , ,
2000.
9. Kotler, , (II ), , , 1999
10. Mason R. B. - Cochetel F.: "Residual Brand Awareness Following the Termination of
a Long-term Event Sponsorship and the Appointment of a New Sponsor, Journal of
Marketing Communications, Vol. 12, No. 2, June 2006, str 126, Head, 1981.
11. , ., ., ., , ,
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12. Pitts, Stotlar. Fundamentals of Sport Marketing, Fitness Information Technology,
Morgantown, 2002
13. Rom P., , Clio, 1996.
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16. Sally Dibb, Lyndon Simkin, Wiliam M. Pride, O.C. Ferrell , ,
1995.,
17. . , , , 2011.
18. Thwaites D., Carruthers A. Practical applications of sponsorship theory, Journal of
sport management, 1998
19. Farrelly F. - Quester P.: "What Drives Renewal of Sponsorship Principal/Agent
Relationships?, Journal of Advertising Research, 2003, str. 355
20. ., .: ,
2009
21. www.mintel.com
22. www.wikipedia.org
23. www.telekom.rs
24. www.savremenisport.com
25. www.oks.org.rs