Download - Spicing Things Up Caren Rennie Citadel
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Caren RennieHead Marketing and Client Care
November 2009
Spicing things up streaming for a client intimate business
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Facingchange
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Facing change
Traditionally older client base:
Retired and over the age of 55
Not technologically minded
Preferred method of communication is snail mail and attending client events
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Facing change
New clients:
Under 55 and still economically active
Want to access information quickly, anywhere and anytime
Convenience – time starved
We needed a fast and interesting way of communicating
We decided to take the leap into the unknown world of web streaming!
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Our first steps
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Making Sense 2009
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Insight
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We’re hooked!
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Annual Ladies Event
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Annual investment presentation
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Our corporatewebsite
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Why welove streaming
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Why we love streaming
More interesting and engaging
Extended reach
Streaming positions us as a progressive brand
We are able to leverage our existing communication at a nominal fee
Our clients love it!
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What they say
“I think this is a wonderful way to communicate with us.” “This is a great use of technology and the message is
well received.” “Very good way of communicating and also wonderfully
time effective . Keep it up and do more frequently. Also worked really well technically - no hassles.”
“Great medium for communication particularly for me working out of the country.”
“These kind of updates are vital in the current climate. This one was helpful.”
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Thank you