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SPC 1017 SPEECH COMM.Chapter 16 - Informative Speaking
Effective Informative Speaking
• Intellectually Stimulating
• Relevant
• Creative
• Think from different perspectives
• Visualize your thoughts
• Produce goals
• Combine and recombine
• Memorable
• Addresses Diverse Listening
Styles
Kolb’s Learning Cycle
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Address Diverse Learning Styles
• Feeling Dimension - Provide concrete and vivid
examples, stories and testimonials
• Watching Dimension - Use visual aids that encourage audience members to reflect
• Thinking Dimension - Include: rhetorical questions,
definitions, explanations, and statistics
• Doing Dimension - Encourage doing something
Methods of Informing
• Description - method of creating an accurate, vivid, verbal picture.
• Definition - method of informing that explains
something by identifying its meaning.
• Comparison and Contrast - focuses on how something is similar or different from other things.
• Narration - recounts an event, a myth, a story, or some other account.
• Demonstration - shows how something is done,
displays the stages of a process, or depicts how something works.
Common
Frameworks• Process
• Exposition
• Societally oriented
• Historically oriented
• Theoretically oriented
• Creatively oriented
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Adaptation Plan
• Key aspects of the audience
• Establish/Maintain Common Ground
• Build/Maintain Interest
• Audience Knowledge & Sophistication
• Build Credibility
• Audience Attitudes
• Adapt to Different Cultures
• Use Aids to Enhance Understanding