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Sparkle Cookies
“Have You Had Your Sparkle Today?”
Owner: Nearra Dyson
“Better Ingredients Better Sparkle”
Problem/Unmet Need• Not fresh food• High prices• Variety• Lack Uniqueness
Solution/How Business Fills Need
• Unique kinds of cookies• Fresh Ingredients
Mission and Social Impact
Sparkle Cookies will insure delicious cookies made fresh everyday with fresh ingredients. A
taste one can only dream of. No more hard, old cookies.
Description of Product/Service
• Delicious cookies• Variety• Fresh produce
Description of Expenses
Variable Material Expenses
Total: $20.74/24 =0.86
Item $Nestle Toll house
cookie dough$4.95
Cream cheese $1.97Sour cream $1.44
Salt $2.12Vanilla Extract $7.98
Whipping Cream $2.28
Fixed Expenses Total: $20.00
Item $Flyers $20.00
Business Model
Economics of One UnitSelling Price $2.00 Cost of var. materials exp. $0.86 Cost of labor $0.00 Other variable costs $0.27Total COGS/ COSS $1.13/2.00Contribution Margin $0.87
Definition of One Unit1 3 pack of cookies
Monthly Break Even Units$20.00
= 22.98 ≈ 23 units$0.87
Market Analysis
Description of Target ConsumerDemographics Geographics
Male or FemaleHigh school studentsAges 1- infinity
Live in Chicago ILHS Student in the 60632
Psychographics Buying PatternsLike SweetsBuys deserts often
44.93% of surveyed customers would pay $1.25- $2.00 on cookies
Total Population
Target Market Population
27,18,782
Market Size(based on
survey)
Target Market Size
Market Statistics
Industry Name: Service/Food Annual Industry Sales: $709.2 billion
88,723
101,816
Marketing and Sales
• Social Media• Flyers• Word of mouth
CompetitionSparkle Cookies Ms. Fields Carol’s Cookies
Prices 1 cookie- $0.66 1 cookie- $1.25 1 cookie- $3.04
Location 6061, 60632 390 locations in the United States
Online Only
Unique Factor Variety of cookies largest retailers of freshly bakedlargest retailer of soft-serve frozen yogurt
Voted one of the best tasting cookies in the nation by People’s Magazine
Your Competitive Advantages1. The price for 1 cookie is cheaper than both competitors 2. A more convenient location to the customer I’m looking to sell to.3.
Qualifications• Nfte experience • Member of BPA (Business Professionals of America)• W!se certified • Cookie Lover
Sales Projections
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec0
20406080
100120140
Units Sold
Units Sold
Total Units896
Gross Revenue$1,792.00
Net Profit$1029.00
Start-up FundsItem Why Needed Cost
Stove To bake the cookies $499.994 Cookie sheet To put cookies on before baking $35.96Cookie cutters Sizing cookies $14.99Containers To transport cookies $4.69
Total Startup Expenditures $555.63
Emergency Fund $20.00Reserve for Fixed Expenses $40.00
Total Startup Investment $615.63
ROI: Return on Investment$1029.00
= 167% ≈ $1.67$615.63
ROS: Return on Sales$1029.00
= 57.4% ≈ $0.57$1792.00
Future Plans• Hire employees to work at other schools• Further expand to store around Chicago
Sparkle Cookies
“Have You Had Your Sparkle Today?”
Owner: Nearra Dyson
“Better Ingredients Better Sparkle”