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TABLE OF CONTENTS
1. Executive Summary 9
2. General Introduction2.1 Introduction of the Industry
2.2 Life Insurance
2.3 General Insurance
2.4 Major Policy changes
2.5 Changing Face of Indian Insurance Industry
2.6 Various types of Life Insurance Policies
3. Introductionofthe Company
3.1 Company Profile
3.2 Vision & Mission
3.3 Achievement
3.4 Management
3.5 Product Profile
3.6 Market profile
3.7 Human resource management
3.8 objective of the study
3.9 Scope of the study
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4. Survey Methodology4.1 Title
4.2 Sampling Methodolgy
4.3 Sampling Size
4.4 Limitations
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5. Analysis
5.1 Data Analysis & Data Interpretation
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6. Findings & recommendations6.1 Findings
6.2 Recommendations
6.3 Conclusion
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7. Bibliography 47
8. Annexure8.1 questionnire
8.2 weekly report
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INDUSTRY PROFILE
The Internet has brought media to a global audience. The
interactive nature of Internet marketing, both, in terms ofproviding instant response and eliciting responses, is a unique
quality of the medium. Internet marketing is sometimes
considered to have a broader scope because it not only refers to ,
such as, the Internet, e-mail, and wireless media, but also it
includes management of digital customer data and electronic
customer relationship management (ECRM) systems.
Internet marketing ties together creative and technical aspects ofthe Internet including design, development, advertising, and
sales.
Internet marketing also refers to the placement of media along
different stages of the customer engagement cycle through
search engine marketing (SEM), search engine optimization
(SEO), banner ads on specific websites, e-mail marketing, and
Web 2.0 strategies. In 2008 The New York Times, working with
comScore published an initial estimate to quantify the user data
collected by large Internet-based companies. Counting four
types of interactions with company websites in addition to the
hits from advertisements served from advertising networks, the
authors found the potential for collecting data upward of 2,500
times on average per user per month
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COMPANY
PROFILE
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SPAN OUTSOURCING PVT LTD
PROFILE
NAME OF THE COMPANY:- SPAN OUTSOURCING Pvt Ltd
DATE OF INCORPORATION:-
PLACE OF INCORPORATION:- Bangalore ,Karnataka
LOCATION OF THE COMPAN:- HSR Layout , Bangalore
AREA OF FACTORY:-
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VISION:- Toprovidesustainabilityandgrowthtoclientsthroughinnovativesolutionsanddiligentservices.
MISSION:-Togrowtogetherwithclientswithoutcompromisingonmarketingethics.
Acceleratemarketingeffortswiththeservicesandsee
businessesgrowingmulti-fold.
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INTRODUCTION
SPAN OUTSOURCING
Span Outsourcing works with a philosophy to provide a
platform from which marketers can climb success. The idea
behind Span Outsourcing is to bring forth comprehensive,
long-term valued integrated marketing services. The firm
works in complete synergy with clients to bring them the most
out of their businesses.
Theexperiencedteammembershavedesignedunique
marketingservicestobringbetterresultsinashorttime.
Eachoftheexpertshasin-depthunderstandingofthe
challengesthatonlinemarketersarefacingtoday. Their
manyyearsofexperienceinworkingwithsmallandbig
enterpriseshashelpedtheorganizationtoupdatetheir
servicestimeandagainforbetterresults.
Span Outsourcingoffers 360 degreeonlinemarketing
solutionsunderoneroof. Whetheritisplanningmarketing
campaigns, executingthemortrackingtheresults, theyhave
therightsolutionsforallclientsworries. Withclients
rangingacross various verticalsaroundtheglobe, theyhave
therightexperienceandexpertisetotakethebusinesstothe
nextlevels.
The cutting-edge marketing tools will empower clients to
help optimize marketing ROI.
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VALUES
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Weworkwith Positive Energyensuringstressfree
environmentwithintheorganizationtodeliverthebest
toourclients.
Wehaveapassionfor Professional Development.
Weworkhardtoensure Prompt Fulfillmentof
commitmentsmadetoclients.
All SPAN Employees PersonalIntegrityis verifiedand
thenonlytheyareapartofSPAN.
WORK TIME
i. Night Shift : 5 daysperweek
i. Lunch / Dinner Break : 45 minutesii. 2 Tea Breaks :15 Min Each
iii. Timings : 6:30PM to 4:30 AM
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LIST OF TEAMS ATSPAN
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PRODUCT PROFILE
Span Outsourcing as an organization is not product oriented
instead it is a service oriented organization. There are various
services that the organization avails. All these services are
comprehensive, long term valued integrated marketing
services. Our clients are assured that our services are designed
to bring growth and success without compromising onmarketing ethics and laws.
I. Mediaa)SMS Marketingb)Email Marketingc)Direct Mail Marketingd)Telemarketinge)Fax Marketing
II. Brandinga)(Search Engine Optimization) SEOb)(Pay Per Click) PPCc)(Social Media Marketing) SMMd)(Social Networking Marketing) SNMe)Micro Sites
III. Softwarea)CRMb)Campaign hoc & ecampaignerc)Lead Central
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d)Project Centrale)Application Development (Apps team)
IV. Lead Gena)Marketing Outsourcing
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STRATEGIES
Thereare variousstrategiesthatareundertakenbythisorganizationtoensuregoodclientelebusinessatalltimes.
Someofthetypicalstrategiesdevelopedbytheorganization
areasfollows:
1. Search Engine Marketing (SEM)
A solid SEM campaignhasemergedasthemosteffective
modeofcomplementingthenatural Search Engine
Optimizationprocess. Thisisbecausewhenthefirm
combines SEM campaignswithawell-structured, serious
SEO program, itcangreatlyincrease visibilityonthesearchengines. ThemostimportantelementofSEM is Pay-Per-
Click(PPC) marketing;itisafasterwaytodrivefairly
targetedtraffictoawebsiteandcouldbemosteffectivein
testingorpromotingnewproducts, seasonalservicesor
othershort-termneeds. Itprovidesshort-termresults, tofill
acertain vacuumbetweenrealrankingresultsandits
underlyingcampaignlaunch. Butthesebenefitsallcomeata
certainprice, thatisntalwaysunderonescontrolatany
time.
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Thisiswhere Sophic Marketingandits SEM expertscome
totheforefront, theycombinetheproprietary Pay-Per-Click
(PPC) campaigndevelopmentmethodologywithexceptional
planningandexecutingpaidsearchcampaignsinordertodesignandexecutesuccessfulpaidsearchmarketing
campaignsforourclients. Theyworkcloselywithateamto
developa PPC strategythatwillhelpachievegoals,
whatevertheymaybe. Fromplanninganddevelopmentto
implementationandoptimizationthededicatedpaidsearch
teamisfocusedonhelpingmakethemostofSEM efforts.
2. Search Engine Optimization (SEO)
Organicsearchengineoptimizationanditsprowessare
rapidlygainingawarenessamongbusinessesworldwidewho
arerealizingthemarketingpotentialofthismediumandthe
vastglobalreachofferedbysearchengineslike Google,
Yahooand MSN. Studieshaverevealedthatabout 90% of
allnew visitorstoawebsitefounditusingthemajorsearch
engines, underscoringthefactthatacquiringtop-level
searchengineresultsisofprimaryimportanceintheonline
world. SEO directlyaddressesthisneedforawebsitetoattractnewandtargeted visitors, whointurnwillconvert
intobuyingcustomers.
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Theydefine SEO asthetechniqueofmodifyingyoursites
code, contentandarchitecturesothattheyareeasierfor
bothsearchenginesandpeopletoread. Withtheright
changes, thisongoingprocesscandramaticallyincreasethesitesrankinginthenaturalresultsofspider-basedsearch
enginessuchas Google, Yahooand MSN.
Sophic Marketingisproudtoofferexpertiseinorganic
searchoptimizationaspartofafullbreadthofsearch
optimizationcapabilities. Theworkisacombinationof
optimizingawebsiteforthesearchtermsyouaretargetingandthenbuildingexternalinboundlinkstosupportthese
searchtermsthatgetsawebsitetothetopofGoogle. Our
SEO expertswillworkwithyourteamtomakeyoursite
searchenginefriendlyusingtimetestedandadvanced
techniques. Thegoalistodelivermorequalifiedusersand
improveyour ROIthroughnaturalsearchenginedominance.
3. Social Media Marketing (SMM)
Social Media Marketingisarelativelynewerterminthe
Internetmarketingworlddominatedby Search Engine
Placements, bothorganicand Pay-Per-Click. Thisconcept
essentiallyrevolvesaroundleveragingtheInternetsmedia
toolslikeblogs, forums, socialnetworks, communities, etc. to
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connectproductsorserviceswithcustomersoraudiences.
Imagineshowcasingyourselfsubtlyinasocialgathering,
partyorclubtogenerateawareness/publicityaboutyou,
howmanyofushavedoneitatonepointortheother?
Theinternettakesitonestepforward. Itsreallynotas
simpleasitmayseem. Effectivesocialmediamarketing
requiresnetworkingskillsfirst, becauseyouarebuilding
relationships, notovertlypromoting. Itsauniqueblendof
networkingskills (relationships), marketingskills (givingcustomerswhattheywant), traditional PRskills (building
goodwill) andcustomerservice (deliveringresolutionsto
issues). Thebestsocialmediamarketersunderstandallof
thesedisciplinesandexhibitagenuinecuriosity/interestin
socialmedia, particularlyonhowitinfluenceshuman
relationshipsandbusinesspractices.
At Sophic Marketing, theyapplytheirexpertiseinonline
consumerbehaviourtohelpclientstakeadvantageof
emergingsocialmediaandsocialnetworks. Theydevise
innovativestrategiestoleverageconversationalmarketing
throughblogs, socialnetworks, forums, viral videos, widgets,
andotheronlinecommunitiesandhelpunderstandthesocialmediaspaceandbecomea valuablememberinthe
communitieswhicharerelevanttoyourbusiness.
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Theprovencampaignapproachensuresthatclientsare
offeredtheopportunitytocoordinatesocialmedia, search
engineoptimization (SEO) andpaidsearchmarketing
throughasingleagency. Utilizingthisintegratedblendofinternetmarketingstrategies, theycanhelpclientsachieve
multiplelistingsonsearchengineresultspagesandgain
significantmindandmarketshare.
4. Social Media Strategy Development
Identifycontent, brandmessages, communitiesand
influencerswiththegreatestpotentialforourclients'social
mediaengagement. Createaroadmapbasedonmarketing
materialsandgoalstocoordinateandexecutesocialmedia
marketingcampaignsasakeycomponentoftheoverall
searchenginemarketingstrategy
Communityand BloggerOutreach Createpersonalrelationshipswiththeinfluencers
andevangeliststhathavethegreatest voicewithintheir
onlinesocialnetworks
Social Media Distribution Optimizepressreleases, videos
andotheronlinemediatomaximizedistributionthroughout
socialmedianetworksCampaign Management Manageclients'socialmedia
initiativesincoordinationwithyoursearchengine
optimizationandpaidsearchmarketingefforts
Monitoringand Reporting
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Combinetechnologyandhumaninsighttoprovide "buzz"
trackingandperformanceanalysisforsocialmedia
campaigns
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Chief Executive
Officer
Marketing
Manager
Senior
Manager
Team
Sales Manager
Senior
Manager
Team
Accounts
Manager
Senior
Manager
Team
HR Manager
Senior
Manager
Team
Technical
Manager
Senior
Manager
Team
General
Manager
ORGANIZATIONAL STRUCTURE
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The organizational structure of Span Outsourcing is functional
in nature and highly centralized.In the functional structure, as
elaborated above the employees are working in departments
based on what they are doing i.e. we have engineering
department, maintenance department, finance department,
research department, marketing department, database
management department, technical department, and the
human resource department. Under each department there is a
senior manager who is responsible for his team comprising 70-
80 persons. This structure enhances the experience of each
function. For example, all the maintenance engineers are
working in the same department and thus they will exchange
knowledge and support each other. This structure saves money
because of the economies of scale.
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MARKETING &SALES DEPARTMENT
GENARAL
MANAGER
SENIOR
MANAGER
TEAM
MEMBERS
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GENARAL MANAGER
RESPONSIBILITIES
y GM ensuresthedepartmentsthatfallundertheirportfolioareapplying
Corporate Policies and Procedures in a fair, consistent and equitable
manner
y GM providecreativeleadershipfortheadministration, coordination
andmanagementofthespecificdepartmentswithintheirportfolioina
mannerconsistentwiththestrategicdirectionofthe Corporation,
ensuringthehighestlevelofservicepossibletoourresidentsandtaxpayers.
y General Managerisresponsiblefortheleadershipandisaccountableto
the ChiefAdministrative Officerfortheoversightofseveral
departmentswithineachoftheirserviceareas.
y Maintainrelationshipswithkeycustomers, institutionalcustomersand
financialinstitutionforsupportingbusinessdevelopment.
FUNCTIONS
y Overseeactivitiesdirectlyrelatedtomakingproductsorproviding
services.
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y Directandcoordinateactivitiesofbusinessesordepartmentsconcerned
withtheproduction, pricing, sales, ordistributionofproducts.
y Reviewfinancialstatements, salesandactivityreports, andotherperformancedatatomeasureproductivityandgoalachievementandto
determineareasneedingcostreductionandprogramimprovement.
y Managestaff, preparingworkschedulesandassigningspecificduties.
y Directandcoordinateorganization'sfinancialandbudgetactivitiestofundoperations, maximizeinvestments, andincreaseefficiency.
y Establishandimplementdepartmentalpolicies, goals, objectives, and
procedures, conferringwithboardmembers, organizationofficials, and
staffmembersasnecessary.
y Determinestaffingrequirements, andinterview, hireandtrainnew
employees, oroverseethosepersonnelprocesses.
y Plananddirectactivitiessuchassalespromotions, coordinatingwith
otherdepartmentheadsasrequired.
y Determinegoodsandservicestobesold, andsetpricesandcreditterms,
basedonforecastsofcustomerdemand.
y
y Locate, select, andprocuremerchandiseforresale, representing
managementinpurchasenegotiations.
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SENIOR MANAGER
RESPONSIBILITIES
Supportsalesoftheaffiliateswithinitiativesregardingmarketingand
promotingtoachievetheentiredistributiongoals.
Developmarketingcampaignsthatcanmakequiteanimpactandattain
innovationofpromotionsandcampaignsaboutpromotiontoestablishhis
companyastheleaderintheaffiliatemarketingindustry.
Optimizeandmanageeveryaspectofaprograminaffiliatemarketing. This
willincludeapplicationforincentives, recruitment, dailyprogram
managementandrecommending.
Handlealllevelsofcommunicationwithaffiliates, answerphoneconversation
ande-mailsthatwilltackleintheareaofanswerdifferentkindsofquestions
abouttheproduct, andtermsofnegotiation.
Manageanddeveloppartnershippromotionalandmarketingprogramsthat
aredesignedtobuildanoverwhelmingamountofsalesandtraffic.
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FUNCTIONS
Hehastoworksmoothlywiththepeoplearoundhim, especiallythe
marketingdirector, inordertoimplementanddeveloppromotionsand
campaignsformarketingthatwillhelppromotetheentirecompany'sdignityandtheaffiliate'sgoalsaswell.
Managedailymarketingontheexecutionanddevelopmentoftheproject
thatwouldincludecreativedevelopmentsandallimplementationcourses;
ensurethecomplianceofstrategiesandstandardsoftheproduct;oversee
outsideagenciesand vendors.
Coordinatedifferentkindsofprojectswithseveraldepartmentsinternallyincludingon-airpromotions, creativeservices, consumer, online, and
advertisingsalesmarketing. Whiledoingso, fosterpositiveandhappy
workingrelationshipsthroughconstantcommunicationinalldepartments.
Executesbasicmarketingprojectslikewritingbriefs, developingtimelines,
collecttraffictapesandartwork, andmanagesnecessaryapproval.
Contributetothedevelopmentofsalesinmaterials. Thiswillinclude
collateralmaterials, salesdecks, etc.
Fillin, prioritizeandfulfilldailytasksandrequestfromtheentiresalesteam.
Performotherdutiesthatarerequiredandasdirected.
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TEAM MEMBERS
RESPONSIBILITIES
Leadsgenerationfortheprojects.
Providecompleteinformationabouttheclienttothesuperiorofficers.
Transparentintheirworks.
Maximizetheleadsasmuchaspossible.
FUNCTIONS
Marketingresearchandanalysis
Marketingstrategy
Implementationplanning
Project, process, and vendormanagement
Organizationalmanagementandleadership
Reporting, measurement, feedbackandcontrolsystems
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HR DEPARTMENT
HR HIERARCHY
HR HEAD
HR MANAGER
HR
EXECUTIVES
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HR HEAD
RESPONSIBILITIES
Supportingmanagementbydeveloping Centerpolicyandprocedures
forpreventingandstoppingharassmentanddiscrimination;
Educatingstaff, particularlythroughinductionandretraining, with
specializedtrainingforlinemanagers;
Assistingmanagementinestablishingavenuesofassistanceatallduty
stationsforstaffmemberswhohaveexperiencedharassmentor
discrimination;
Providingsupportandguidancetopeopledirectlyinvolvedin
harassmentanddiscriminationissues;and
Providingguidancetocommitteesinvestigatingharassmentand
discriminationofcomplaints
FUNCTIONS
Understandingandrelatingtoemployeesasindividuals, thus
identifyingindividualneedsandcareergoals.
Developingpositiveinteractionsbetweenworkers, toensurecollated
andconstructiveenterpriseproductivityanddevelopmentofauniform
organizationalculture.
Identifyareasthatsufferlackofknowledgeandinsufficienttraining,
andaccordinglyprovideremedialmeasuresintheformofworkshops
andseminars.
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Generatearostrumforallemployeestoexpresstheirgoalsandprovide
thenecessaryresourcestoaccomplishprofessionalandpersonal
agendas, essentiallyinthatorder.
Innovatenewoperatingpracticestominimizeriskandgeneratean
overallsenseofbelongingandaccountability.
Recruitingtherequiredworkforceandmakingprovisionsforexpressed
andpromisedpayrollandbenefits.
Implementingresourcestrategiestosubsequentlycreateandsustain
competitiveadvantage.
Empowermentoftheorganization, tosuccessfullymeetstrategicgoals
bymanagingstaffeffectively.
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HR POLICES
The Career Pathing Policy
Our policy for career planning/development is a well thought
out, planned process. Aim is to develop and prepare people for
higher responsibilities. It assists them by identifying various
roles they could undertake and skills they may need to develop
in order to do full justice to their new role within the
organization.
The High Commitment WorkSystems Policy
As per our High Commitment Work Systems Policy,
empowered and independent teams work with responsibility and
accountability in an environment of openness. It increases
employee involvement and develops a mature work culture. This
in turn has a good bearing on the company helping it achieve
goals and targets successfully in a competitive environment.
Performance Appraisal Policy
We appraise employee performance on an annual basis, giving
people credit for their achievements and setting targets for theforthcoming year. We have developed a balanced policy that is
both objective and holistic in its approach. Our HRD personnel
facilitate the appraisal process and also train senior personnel in
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assessing individual performance. They resolve the areas of
conflict and follow up on the outcomes of the appraisal.
Our Performance Appraisal Systemhasseveralsalient
features
An Opportunity for Self-review and Assessment
A clear and equal focus on both, the End Results and the Process
Identifying Training and Development needs
Distribution of incentives in an objective, value based manner
ATTENDANCE & PUNCTUALITY
1.Attendance Allowances (Leave Polices)
2.Be at your job location and begin to work at the designated
Office Time.3.Indicate in advance if you are going to be on leave or out of
station on duty during any particular day/s.
4.Unauthorized / Unexplained absence will call for
disciplinary action & LOP
If, for some reason, you need to take unplanned leave,
contact your Reporting Manager before the start of the workday
and inform that you are unable to attend office.
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COMPENSATION POLICY
It is our policy to provide a Fair Compensation that compares
favorably with the Industry. Salaries will be calculated from 1st
to End of the month.
HOW & WHEN THE EMPLOYEES ARE PAID
Salaries for employees are paid on a monthly basis. If a weekly
or public holiday falls on regular payday, salaries are paid on the
previous working day.
Payment is made by into the individuals' bank account.
Employees are encouraged to open bank accounts either in
HDFC or ICICI Bank. Salaries through bank will be dispatched
for credit into the account of the individual.
Please check with HR or Accounts, if you need any assistance toopen a bank account so that your salary credit is ensured at the
earliest and no inconvenience is caused to you.
DEDUCTIONS FROM PAY
Legislation requires the following deductions, where applicable,
to be made from your salary.
1. Income tax
2. Provident Fund
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3. Professional Tax
4. If youre using Transportation that would be deduced extra
depending on KMS
HR VOLUNTARY ACTIVITIES
Birthday Celebrations
New Born Gift Hamper
Champions Day Celebrations
Valentines Day Celebrations
Annual Day Celebrations
Cultural Activities
Sports Activities
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EMPLOYEE BENEFITS PROGRAMS AT
SPAN
TTK CARD
Maternity Leave
Outside TrainingPrograms
TeamOuting
Team Dinner
Champions Awards
Bravo Champion
Monthly Recognitions
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SWOT ANALYSIS
Strengths
Skilledmanpower
Diversified skill base across service lines
delivery capabilities & client satisfaction
Multidomesticmarketphilosophy
Commitment to go the extra mile
Researchand Development
Technological partnership with other software companies
Lowcostadvantage
Ability to continually reduce the cost of services
Weakness
Smallplayeringlobalmarket
No exposure to standard work
Limiteddomain
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ClientsnottrustingthecapabilitiesofIndian Software
Cos.
Opportunities
Hugeglobalmarket
The Company has entered into the global market so now it
the biggest opportunity available to the company.
Huge Potentialin Domestic Market
Y2K Crisis
Threats
CompetitionbyIndiancompaniesindomesticmarket
Presenceofbigcompaniesinglobalmarket