The New Motion Picture:
Presented by John WilliamsonCEO & Founder, Qualvu
How Mobile Devices Are Revolutionizing Consumer Research
ABOUT QUALVUAbout Qualvu
Advanced solution for qualitative research
proprietary platform – design.collect.deliver.share. – greatly streamlines process via web-based software
video-based self-driven ethnographies (attitudinal & behavioral)
goal: better data, process, analysis, and decisions
Mobile:
How far can we go?
Unlimited upside;Today it’s about overcoming the obstacles.
The Upside
Faster and more accurate data
Instant access to billions of consumers
Higher consumer engagement
Least intrusive and most flexible way to capture the moment
Better business value
UPSIDE
But with any treasure hunt…
To those who conquer the obstaclescome the spoils
So How Do We Get There?
Today…. Technology addresses the issue of connecting with
consumers on the go Innovation for innovation’s sake doesn’t create real
research valueclue: What are the key elements in a mobile platform that creates real research value?answer: enable individualized or group follow-up and probing create interaction and conversation among survey
participants allow participants to view and react to other
participants’ video responses direct questions to the entire group or just selected
members leverage social media dynamics through a mobile
blog platform that prolongs participant engagement in a study
The Consumer App
The Obstacle
How do we instantly empower this emerging tidal wave of mobile consumers?
The Solution enable individualized or group follow-up and probing
create interaction and conversation among survey participants
allow participants to view and react to other participants’ video responses
direct questions to the entire group or just selected members
leverage social media dynamics through a mobile blog platform that prolongs participant engagement in a study
Today…. Technology addresses the issue of connecting with
consumers on the go Innovation for innovation’s sake doesn’t create real
research valueclue: What are the key elements in a mobile platform that creates real research value?answer: enable individualized or group follow-up and probing create interaction and conversation among survey
participants allow participants to view and react to other
participants’ video responses direct questions to the entire group or just selected
members leverage social media dynamics through a mobile
blog platform that prolongs participant engagement in a study
Our first stop: The Consumer
The Obstacle
How do we instantly empower this emerging tidal wave of mobile consumers?
The Challenge
We need an app!
The Qualvu Solution Free mobile app for any smartphone or tablet platform
Push-button video exchange built for research
Full multi-media sharing – photos, texting and even integrated surveys
Integrated PayPal incentives and reward points
Social media-powered – participant collaboration
Next Obstacle: Recruiting for Mobile
The Obstacle
Incidence and engagement to ANY screening criteria
The Challenge
Global panels and integrated recruiting
The Qualvu Solution Instant access to the world’s largest mobile-enabled panel Integration with the world’s leading qualitative sample providers Accelerating growth via Affiliate Program Easier every day: 327.6 million active phones, tablets and laptops on
cellular networks in the U.S.
Challenge: Tool or Methodology?
The Obstacle
Cool tech and promise, but how integrated and streamlined is actual execution?
The Challenge
Finding a turnkey advanced solution
The Qualvu Solution Built from the ground up by Internet entrepreneurs Fused with intense respect for Qualitative Research End-to-end, streamlined technology that elevates great people and their
expertise
Next up: What to do with all that video?
The Obstacle
It’s collected, but now facing a mountain of mobile video data
The Challenge
How to easily turn that data into meaningful intelligence and reporting?
The Qualvu Solution Instantly organized via linear collection All data types Highlight reels with mouseclicks Searchable video Interactive Transcripts
How to make strategic decisions?
The Obstacle
Mobile video data is organized, but how to align it with strategic objectives?
The Challenge
Accurate and actionable reports
The Qualvu Solution Advanced qualitative coding enables fast analysis Coding qualitative data for rigor and accuracy Mobile phone output turns into video reports
Will anybody notice?
The Obstacle
Stakeholders too far from the research, new insights aren’t syndicated swiftly to effect change.
The Challenge
Empowering researchers to become thought leaders impacting forward strategy
Qualvu Solution Push-button digital sharing Social media-based invites
Quickly syndicated mobile video reports to smartphone and tablets
DREAM REALIZEDNo Longer just a Treasure Hunt
Empower your consumers and business alike
Access a diverse mobile-enabled panel 24/7
Secure faster and more truthful insights through a turnkey solution
Gain whole new levels of accuracy in decision making
ASK YOURSELF!Ask Yourself!
Why am I not using the promise of Mobile right now?
How can I use mobile technology to change my paradigm for qualitative research?
How can I use Mobile-powered research to meet my most important audiences on their own terms?