![Page 1: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/1.jpg)
#SocialSauce – Tap into New Media to Launch a New
ProductJ o s h M a r t i n | @Jmart730
S o c i a l M e d i a M a n a g e r @Arbys
![Page 2: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/2.jpg)
People love our sauces…
#SocialSauce
![Page 3: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/3.jpg)
…we mean, really love our sauces…
#SocialSauce
![Page 4: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/4.jpg)
. . we mean REALLY love our sauces!
#SocialSauce
![Page 5: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/5.jpg)
It’s because of that love that we decided to treat our biggest fans by making new full-size sauce bottles available.
#SocialSauce
![Page 6: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/6.jpg)
Campaign Overview
#SocialSauce
![Page 7: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/7.jpg)
Now that you can buy Arby’s sauce by the bottle, you’ll never run out of sauce again. We’re all familiar with that terrifying moment when you sit down to eat Arby’s and realize you don’t have sauce. You may even have stash set aside for emergencies. Well now you can buy it by the bottle. This is the end of Saucepocalypse.
#SocialSauce
![Page 8: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/8.jpg)
Drive thru. Drove home. Forgot to askfor extra sauce. #SAUCEPOCALYPSE!
Each and every day people findthemselves face-to-face with aSaucepocalypse.
We invited our followers to share their sauce crisis with us. Then we illustrated their Saucepocalypse, similar to a classic thriller film poster, and sent it back to them.
And since it was Halloween, the timing was, well, freaky. Because there’s nothing scarier than running out of sauce.
#SocialSauce
![Page 9: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/9.jpg)
Our Vis ion for the Saucepoca lypse Posters
#SocialSauce
![Page 10: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/10.jpg)
Campaign Details
#SocialSauce
![Page 11: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/11.jpg)
Tell us your Saucepocalypse Stories
#SocialSauce
![Page 12: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/12.jpg)
Identify stories to turn into posts
#SocialSauce
![Page 13: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/13.jpg)
Identify stories to turn into posts
#SocialSauce
![Page 14: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/14.jpg)
Identify stories to turn into posts
#SocialSauce
![Page 15: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/15.jpg)
Saucepocalypse Posts
#SocialSauce
![Page 16: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/16.jpg)
End of Saucepocalypse
#SocialSauce
![Page 17: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/17.jpg)
Mailed out Movie Posters
#SocialSauce
![Page 18: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/18.jpg)
• Newspaper Ad• Billboards
Local Extensions
#SocialSauce
![Page 19: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/19.jpg)
Campaign Performance
#SocialSauce
![Page 20: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/20.jpg)
Earned Media
#SocialSauce
![Page 21: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/21.jpg)
Making Arby’s Relevant
#SocialSauce
![Page 22: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/22.jpg)
Impact on Brand Conversation
#SocialSauce
![Page 23: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/23.jpg)
Conclusion
#SocialSauce
![Page 24: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/24.jpg)
It all started with social l istening
consumers
business
#SocialSauce
![Page 25: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/25.jpg)
The end result, product innovation
#SocialSauce
![Page 26: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/26.jpg)
• In-store extension• Earlier start to the campaign• More stories, more posters
Opportuni t ies for Improvement
#SocialSauce
![Page 27: #SocialSauce – Tap into New Media to Launch a New Product](https://reader035.vdocuments.site/reader035/viewer/2022062703/554f2156b4c905723a8b4f81/html5/thumbnails/27.jpg)
Questions?
#SocialSauce