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Social Media?
Understanding Social Media is like Teenagers trying to understand love.
Everyone wants it, tried something about it but nobody really know the commitment.
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Social Media Online conversation from any content generated by
people using different tools or media.
Communication via social media is “many to many”.
It is a fundamental shift in the way we communicate.
The stake holders involved in such conversation can be your customers, donors, volunteers, employees, investors, critics, fans, competitors or anyone who has internet access and has an opinion
Social media is not a strategy or a tactic – it’s simply a channel.
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Tools and more Tools!
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Why shouldmy business care
about Social Media?
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Just how fast isSocial Media Growth?
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Singapore (5,000,000)
1 out of 4 on Facebook
=
1,300,000
(Apr 2010)
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In America (400,000,000)
3 out of 4 are on Social Media
=
300,000,000
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In the World
2 out of 3 are on Social Media
=
5,000,000,000
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More than 13 hours of video uploaded per minute.
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500 years to watch all videos(2010 – 2510)
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15,000,000Articles(78% not in English)
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5,000,000,000
70% of people on earthhas a photo in Flickr
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1400% growth from Jan – Feb 09
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If
If FACEBOOK is a Country,It will be the 3rd largest Country
In the World (after China & India)
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Youngsters Spend Time on Social Media thanReading your Email
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Social Medianot only
Change the Rules of Communication…
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Social Media
Best Friend?or your
Worst Nightmare?
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New Media WaveSurfing? Swimming? Sinking?
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Food & Beverages Consultancy Fashion Education
Hospitality Retail Info Technology Property
Automobile Entertainment Healthcare Recreation
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Book Blog
Distribution Strategy
OR
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Intellectual Property Management
Publishing Sharing
OR
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Merchandising
CD / Songs / MP3 Podcasting
OR
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Customer Feedback
Forum Discussion Social networking Site
OR
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Business Networking
Joining Business Clubs / GroupsUsing Linkedin & Plaxo, etcTo create your own groups
OR
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Business Meetings
Conference Calls Instant Group Messaging
OR
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Knowledge Management
Conference Slideshare
OR
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Goodwill / Referral Program ?
Word of Mouth & Client Testimony Comments / Rating / Poll
OR
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Loyalty Program
Client Fans
OR
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Tele-Marketing
Cold Calls
Adding Friends
OR
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Email Marketing
Broadcasting or Blasting Mass Invite or Open ID Log in
OR
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Mass Marketing
Customised SMS Micro Blogging (twitter)
OR
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Semantic WebSearch Engine Optimization
Online Marketing
OR
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Marketing Campaign Conversational Marketing
Integrated Marketing
OR
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Web Strategy
Hit Rate ? Google Analytics
OR
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Business Intelligence
Monitoring ? Google Alert
OR
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Business Alliance
Information SystemStrategic Alliance
Application Programming Interface(Yahoo Update, Facebook Connect)
OR
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Corporate Learning
Conferences/Seminars Webinar
OR
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Management Development
Harvard Business School Scribd
OR
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Responsiveness
Periodic Update(Newsletter)
Instant Update(Really Simple Syndication (RSS) Feed)
OR
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Mass Media Relations
Press Release Social Media Press Room
OR
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Corporate Website
Corporate Website
Corporate Portal(Open ID, Facebook Connect, Mass Invite, Mobile-enabled)
OR
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NOW!
Let’s take the S.M.R.T.
Social Media-Ready Time!
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Many are in there!
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Your Customers are there !
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Your Partners/Associates are there !
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Your Competitors are there !
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Just use what you need
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Social Media Case Study forPersonal & Professional Branding
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Name : Ideas AndrewAlmost 3000 friendsFan of 25 PagesMembers of over 200 groupsOwn Group with over 1200 membersOver 800 pictures
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Http://ideasandrew.podomatic.com45 days old180 min of podcast
• Radio Interviews• Webcast Interview
15 episodes50 downloads
22 more episodes or 22min more to be loaded after Jun 10
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Name : Ideas Andrew40 presentations
Over 300 downloadOver 5000 views
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Name : Ideas AndrewOver 25 Videos
• News Coverage• Talks Show / Seminars• Award Ceremony• Interviews
Almost 2500 Channels viewsOver 43000 video viewsHave watched almost 10,000 videos
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Name : Ideas AndrewOver 500 connections- 65,200 connections (2nd degree )- 4,229,300 connections (3rd degree)12 RecommendationsMembers of over 25 groupsOwn Group with over 50 membersProfile 100% updated
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Name : Ideas AndrewOver 6500pictures- 23500 views - 1300 friends- 13 collections- 157 albums (sets)
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www.andrewchow.sg
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www.beulah.sgFounded: 2006 Sep
Category : Religion
Objective : Christian networking
Profiles : 1600
Events : 300
Friendships : 37,500
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Founded : 2007 Jan
Category : Social
Objective : Friendship
Profiles : 6600
Events : 400
Personal Messages : 500,000
www.romancingspore.com
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www.tableforsix.sgFounded : 2009 Jan
Category : Personalized Dating
Objective : For likeminded singles whoLooks forward to a life long relationship
Profiles : 730
Table For Six : Over 120
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www.superideamart.com
Founded : 2009 Aug
Category : Business
Objective : Exchange Ideas & Alliance
Profiles : 225
Friendships : 2,200
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One last Question!
When was the last time you search for your name on
?
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Andrew ChowManaging Director, IDEAMART (S) PTE LTDSpirit of Enterprise Award 2008Successful Entrepreneur Award 2010