Download - Socialmedia Why
Socialmedia[noun]thingorideaAc,vi,esthatintegratetechnology,socialinterac4on,andtheconstruc4onofwords,pictures,videosandaudio.
Interac,on,andthemannerinwhichinforma4onispresentedonlinetobuildasharemeaning,community,andstories
?
? Whoisonline?
InnovatorsEarlyAdaptorsTeachers
BusinessesProfessionals
Students
Theyare….
People.Profiles.Businesses?
10?20?1,000?
?
? Whatareyouronlinegoals?
ToConnect.ToProfit.TofindNewBusinessorEmployees.
Didyouknow…
In2006thetotalmarke4ngspendonsocialmediawas$350million,the2011forecastspendismorethan$2.5billion.
‐‐AaronBarnes
Whyaresomanypeoplegoingonline?
30%ToMeetpeopleorstayconnected.20%Marke4ng,sales,HR.35%Shopping.15%Learning.
Sales
SocialMediaMarke4ng
OtherMedia SEO/SEM
OnlineSales&Marke,ng
Connect
Learning
Shopping
HR
Sales
Marke4ng
SocialMediaMarke4ng
Wherearepeopleonline?
0
2
4
6
8
10
12
Innovators
EarlyAdoptors
Peopleover40
GenY&X
Connect
• UsesearchengineslikeTechnora4,Google,andBlogpulse.
• Findlikemindedpeopleonmicro‐blogslikeTwiber.
• Contributeonwikislikewikipedia,Sniki,andnicheencyclopedias.
• Writeyourownblog.