![Page 1: Social Sells and HOW!? - Kim Williams, BEM Group](https://reader033.vdocuments.site/reader033/viewer/2022052523/5559f2bcd8b42ad00a8b45c3/html5/thumbnails/1.jpg)
Find Us Online
www.BEMgroupinc.com@BEMinteractive
![Page 2: Social Sells and HOW!? - Kim Williams, BEM Group](https://reader033.vdocuments.site/reader033/viewer/2022052523/5559f2bcd8b42ad00a8b45c3/html5/thumbnails/2.jpg)
Social Sells and HOW!?Leveraging the Uniqueness of Social Media
Part of the BĒM Group
Social Media Marketing SeriesPresented by Kim E. Williams
@WilliamsKim
![Page 3: Social Sells and HOW!? - Kim Williams, BEM Group](https://reader033.vdocuments.site/reader033/viewer/2022052523/5559f2bcd8b42ad00a8b45c3/html5/thumbnails/3.jpg)
Social Sells and HOW!?Leveraging the Uniqueness of Social Media
Agenda – in 30 minutes
1. Overview of Digital Marketing Landscape
2. Role of Social Media3. Uniqueness of Social Media
4. How it can work for you - kinda
![Page 4: Social Sells and HOW!? - Kim Williams, BEM Group](https://reader033.vdocuments.site/reader033/viewer/2022052523/5559f2bcd8b42ad00a8b45c3/html5/thumbnails/4.jpg)
Overview
Google Analytics
Great Website
Solid Hosti ng
Sear
ch O
ptim
izati
on
Paid
Adv
erti
sing
Emai
l Cam
paig
ns
Mob
ile S
trat
egy
Soci
al M
arke
ting
![Page 5: Social Sells and HOW!? - Kim Williams, BEM Group](https://reader033.vdocuments.site/reader033/viewer/2022052523/5559f2bcd8b42ad00a8b45c3/html5/thumbnails/5.jpg)
OverviewS
ocia
l Med
ia M
arke
ting
![Page 6: Social Sells and HOW!? - Kim Williams, BEM Group](https://reader033.vdocuments.site/reader033/viewer/2022052523/5559f2bcd8b42ad00a8b45c3/html5/thumbnails/6.jpg)
Digital gains
larger portion of marketing budget
Traditional budgets shrink
Overview
![Page 7: Social Sells and HOW!? - Kim Williams, BEM Group](https://reader033.vdocuments.site/reader033/viewer/2022052523/5559f2bcd8b42ad00a8b45c3/html5/thumbnails/7.jpg)
Role of Social
Advertising
• Push• Announce• Authoritative• Convince• Control the Brand• Sell• Invasive• Directive
Social Media
• Permission• Conversation• Opinion• Sharing• Evolve the Brand• Incentive• Invitational• Grass Roots
![Page 8: Social Sells and HOW!? - Kim Williams, BEM Group](https://reader033.vdocuments.site/reader033/viewer/2022052523/5559f2bcd8b42ad00a8b45c3/html5/thumbnails/8.jpg)
Understanding & embracing social network marketing is
mission critical.
Role of Social
![Page 9: Social Sells and HOW!? - Kim Williams, BEM Group](https://reader033.vdocuments.site/reader033/viewer/2022052523/5559f2bcd8b42ad00a8b45c3/html5/thumbnails/9.jpg)
Understanding & embracing social network marketing
PROPERLY is mission critical.
Uniqueness of Social
![Page 10: Social Sells and HOW!? - Kim Williams, BEM Group](https://reader033.vdocuments.site/reader033/viewer/2022052523/5559f2bcd8b42ad00a8b45c3/html5/thumbnails/10.jpg)
Understanding & embracing social network marketing
PROPERLY is mission critical.
Social Works!?
DO’s – Branding, Search Optimization
DON’Ts – Leads, Sales
![Page 11: Social Sells and HOW!? - Kim Williams, BEM Group](https://reader033.vdocuments.site/reader033/viewer/2022052523/5559f2bcd8b42ad00a8b45c3/html5/thumbnails/11.jpg)
Understanding & embracing social network marketing
PROPERLY is mission critical.
Social Works!?
Top 100 Social Media successes based on Reputation – via
www.SocialMedia.Alterian.com SM2.
![Page 12: Social Sells and HOW!? - Kim Williams, BEM Group](https://reader033.vdocuments.site/reader033/viewer/2022052523/5559f2bcd8b42ad00a8b45c3/html5/thumbnails/12.jpg)
Social Reputation – What?
Social Media is the child of Traditional Marketing. We do well to remember the heritage as well as the differences.
ReachEngagement
SentimentAffect
![Page 13: Social Sells and HOW!? - Kim Williams, BEM Group](https://reader033.vdocuments.site/reader033/viewer/2022052523/5559f2bcd8b42ad00a8b45c3/html5/thumbnails/13.jpg)
Social Reputation – What?
Reach
Subscribers, Fans, Connections and Followers…
![Page 14: Social Sells and HOW!? - Kim Williams, BEM Group](https://reader033.vdocuments.site/reader033/viewer/2022052523/5559f2bcd8b42ad00a8b45c3/html5/thumbnails/14.jpg)
Social Reputation – What?
Engagement
Quantity of reaction to Reach…
![Page 15: Social Sells and HOW!? - Kim Williams, BEM Group](https://reader033.vdocuments.site/reader033/viewer/2022052523/5559f2bcd8b42ad00a8b45c3/html5/thumbnails/15.jpg)
Social Reputation – What?
Sentiment
Quality of reaction to Reach…
![Page 16: Social Sells and HOW!? - Kim Williams, BEM Group](https://reader033.vdocuments.site/reader033/viewer/2022052523/5559f2bcd8b42ad00a8b45c3/html5/thumbnails/16.jpg)
Social Reputation – What?
Affect
Value of reaction to Reach…
Brand Affect?
Search Results?
![Page 17: Social Sells and HOW!? - Kim Williams, BEM Group](https://reader033.vdocuments.site/reader033/viewer/2022052523/5559f2bcd8b42ad00a8b45c3/html5/thumbnails/17.jpg)
Social Reputation – What?
Reach
Engagement
Sentiment
Affect
Retention
![Page 18: Social Sells and HOW!? - Kim Williams, BEM Group](https://reader033.vdocuments.site/reader033/viewer/2022052523/5559f2bcd8b42ad00a8b45c3/html5/thumbnails/18.jpg)
Social Sells and HOW!?Leveraging the Uniqueness of Social Media
Conclusions
1. Social Media is one tool to market ecommerce online
2. Social Media is an effective tool to increase Search visibility and Brand
awareness3. Search and Brand sells – thus does
Social Media
![Page 19: Social Sells and HOW!? - Kim Williams, BEM Group](https://reader033.vdocuments.site/reader033/viewer/2022052523/5559f2bcd8b42ad00a8b45c3/html5/thumbnails/19.jpg)
The End
![Page 20: Social Sells and HOW!? - Kim Williams, BEM Group](https://reader033.vdocuments.site/reader033/viewer/2022052523/5559f2bcd8b42ad00a8b45c3/html5/thumbnails/20.jpg)
Stay Connected
www.BEMgroupinc.com
@WilliamsKim
Blog