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Social Selling
It’s not who you know but how much you know about them
Andrew JenkinsCell: [email protected]@ajenkins
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5
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About Me• B.A. Econ, B.F.A. Film Production, M.B.A.
(Rotman, 2003)• Taught Entrepreneurship at OCADU• Teach Digital Strategy at U of T’s SCS• Former Head of Social Media Strategy for RBC• E-commerce Pioneer• Produced a documentary exhibited at TIFF,
Melbourne and Sydney as well as broadcast on Channel 4 (UK) and SBS-TV in Australia
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ASSUMPTIONS FOR TODAY
• This is not about abandoning your current efforts. It’s about extending them.
• Everything I share with you is optional.• You don’t have to be using InMail or tweeting by the end of
the day but I hope you have a new appreciation for their power.
• We will make it interactive and make the most of our time together to answer as many of your questions as possible.
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FEATURED IN LINKEDIN MARKETING
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Featured Success Story
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Your Profile
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HAVE A FRIEND GOOGLE YOU
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WHAT WILL PEOPLE FIND?
Adding a professional picture means 11x more likely your profile will be viewed and a 40% InMail response rate
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PROFILE TIPS
• Avoid oddities in your profile pictures like backgrounds and remnants of other people (e.g. hands)
• A bad profile is like making a bad first impression without knowing it
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THE NEW PROFILE
Use a vanity url to improve people’s ability to find you and it doesn’t hurt from a personal brand point of view either
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WORDLE.NET
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https://www.jasondavies.com/wordcloud/
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Exploit the back links in personal profiles of each of your staff to drive traffic back to particular destinations on your website
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CHECK YOUR STATS
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NOW PROFILE RANKING
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HUMANIZE YOUR
SUMMARY
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HEADLINE BEFORE
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HEADLINE AFTER
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HEADLINE VS. JOBTITLE
• How you can help or the value you provide• Brand yourself• 120 Characters so make them count
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SUMMARY BEFORE
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SUMMARY AFTER
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PROFILE BEST PRACTICES
• Summaries shorter than 40 words will not trigger inclusion in a search
• Don't talk about yourself in the 3rd person• Talk about accomplishments over responsibilities• Use media to create a rich profile by incorporating presentations,
brochures, documents, and videos• Get recommendations and endorsements*• Check out profiles of similar people and see what they are doing
right and wrong*Recommendations and/or endorsements may constitute non-compliance
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38
ADD MEDIA
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AND YOU GET THIS
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MORE BEST PRACTICES
• Research keywords and sprinkle them throughout your summary, headline, skills and expertise and consider synonyms too
• You are allowed up to 50 Skills• Avoid being similar to co-workers• List the location where you want to be found and not necessarily
where you live• Add accomplishments, projects, test scores, courses completed,
certifications, publishing, volunteerism, patents• Expand on your degrees/education to tie-in keywords
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Your LinkedIn Profile has 13 times more chances to get viewed if you add your skills.
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According to LinkedIn, This Is The Criteria For A Complete Profile:
• A profile photo• List of jobs or positions
with descriptions• 5 or more skills• A summary• Fill out your industry and
postal code• Where you went to school• 50+ connections
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BUILD YOUR
BRAND
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LinkedIn.com/portfolio
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About.me
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Life Events And Public Disclosure Of IntentMining Data And Social Signals
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Conversation Triggers
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Nurture your network. Check in with them regularly and look for conversation triggers.
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Profiling Via Social
What more can I learn about them from what they say, do, and share?
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Start with John’s LinkedIn Profile
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See how you are connected
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What else can you learn about him?
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Who is he talking to?
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We know he definitely loves golf because he’s talking to a golf pro
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WrapUp!