Download - Social Networking for Professionals
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
Social Networking for
Professionals:
Using LinkedIn and Biznik To Promote Yourself and Your Business
May 19, 2011
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
Introduction
Lisa Pecunia
Avarra Solutions, LLC
25 years in software -- user interface designer, web developer, business analyst
Technologist evolved into internet marketing expert.
Special talent for explaining technical concepts to non-geeks.
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
Agenda
Optimize Your LinkedIn Profile
Be Seen
Grow Your Network
Using LinkedIn Groups
Special Offer
Biznik for B2B
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
1. Optimize Your
Profile
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
You need a strong profile in order to be found.
Talk about the problems you can solve.
Use your buyers' language (keywords).
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
Picture
Professional-looking headshot of you.
Headline
5-second elevator pitch.
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
Job Title(s)
Use skills, not a role.
“Expert E-Marketer,”
not
“CEO / Founder”
Links
Use all three. Title them with keywords.
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
Summary
This is your “story.” Don't be boring, be memorable.
Use keywords.
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
2. Be Active and Be
Seen
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
Status Updates
Post regularly, even frequently.
Use keywords, interesting verbiage.
Link to blog, web site for more info.
Edit the link description.
Set up auto-Tweet.
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
3. Encourage Your
Network to Grow
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
Growing Your Network
Accept relevant connection requests.
Connect to all new prospects.
Use the People You May Know feature.
Always add a personal note to your invitation.
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
Your Network Grows Exponentially
3 degrees.
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
Your Network Grows Exponentially
YOU
1st - Your Friends
2nd - Your Friends' Friends
3rd - And THEIR Friends
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
November 2010 May 2011
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
Search For People You Want to Meet
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
How to Use Your Network
Send them announcements via mass email.
Get introductions to people you want to do business with.
Keep in touch with people.
Comment on status updates.
Give and receive recommendations.
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
4. Participate in
Groups
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
LinkedIn Groups
Groups can be public or private.
Find groups where your target audience is.
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
LinkedIn Groups
Groups give you access to people who are members, but are NOT in your network.
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
Using Groups for Networking
Join discussions & add relevant comments (don't sell).
Listen to your buyers. What do they need/want?
Scan the digests regularly for “hot” discussions, they give best exposure.
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
Recap of LinkedIn
1. Optimize Your Profile
2. Be Active and Be Seen
3. Encourage Your Network to Grow
4. Participate in Groups
BIZNIK COMING UP...
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
Special Offer
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
Upcoming Advanced Web-Based Training
June - Power NetworkingExplode your network using LinkedIn, Biznik, Plaxo, Facebook, and Niche Communities. Why and when you would use them. 2 hours
July - Effective Keyword ResearchDiscover the exact words your prospects use to find you (and your competition). 2 hours
August - Effective Web CopywritingInternet users consume your message much differently than regular media. You need to adjust your copy accordingly. This course will explain how. 2 hours
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
Upcoming Advanced Web-Based Training (Cont'd)
September - WordPress Part 1Build your own Rock-Star Website or Blog using the hottest CMS to come on the scene since, well, ever. 3 hours
October - WordPress Part 2Blogging for Traffic in 1 hour a week. Using WordPress, learn how to spend 1 hour a week on your blog and see traffic to your website get a major boost. 2 hours
November - Search Engine MarketingCreate effective pay-per-click campaigns using Google AdWords. Understand how to leverage the AdWords Network, how to do split testing, and how to write an effective 2-line ad. 3 hours
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
Web-Based Advanced Course Pricing
2-hour classes $67
3-hour classes $87
Package of Any 3 $167
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
IF YOU PURCHASE BY THE END OF MAY
You will get an additional $30 off.
Total = $137.
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
IF YOU PURCHASE IN THE NEXT 36 HOURS YOU GET...
ONE MORE CLASS FREE!Any FOUR classes for only $137
If you took four individual 3-hour classes you would pay $348. This is a savings of $211!
Take 12 months to redeem your credits. Also good on replays of previous courses.
To take advantage of this offer, visit:http://emarketingconnection.com/MaySpecialOffer
Tomorrow at midnight the offer reverts to 3 classes for $137, good until the end of May.
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
ONLY 50 AVAILABLE
Please share the link...
BUT PURCHASE YOURS FIRST
BECAUSE WE'RE ONLY SELLING 50 OF THESE
http://emarketingconnection.com/MaySpecialOffer
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
Using Biznik for B2B
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
What is Biznik?
“Networking that doesn't suck.”
Centered around local business communities. (Fredericksburg has it's own community.)
Focuses on entrepreneurs and SB owners who are “going it alone.”
Is this you?
Is it your target audience?
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
Why It's Different
Not traditional networking.
Smaller, more tight-knit community.
Focus on collaboration. “Let's help each other.”
LinkedIn is better for salespeople and career changers.
Encourages F2F meetings. Anyone can create an event.
Better organized, simpler interface.
Great article support, plus rating system.
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
33
Social Networking: Using LinkedIn and Biznik to Promote Your Business
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
34
Social Networking: Using LinkedIn and Biznik to Promote Your Business
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
Free to Try
If you are an entrepreneur or your audience is entrepreneurs, it's worth trying the free plan.
One of the bigger niche communities.
Good for those who do a lot of local business.
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
Pro Version
Basic version is fairly limited.
Pro upgrade very affordable at $10 / month.
Better benefits in terms of being seen and reaching out.
© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
Avarra Solutions E-Marketing Webinar
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Social Networking: Using LinkedIn and Biznik to Promote Your Business
Q & A