Social Concert
This presentation will be wrapped in an analogy to
help you grasp a picture of the concepts we’ll cover.
So every time you see this theme, just know we’re
going back to the over-arching analogy.
Dialogue seeks to build a
bridge – Debate tends to
reinforce a fortification.
Dialogue vs. Debate
Dialogue > Debate
The goal today is to give you the tools,
through social media, to either begin building
your bridge to the community you care for or
begin reinforcing a bridge you’ve already
built.
Favorite platform?
Concerts?
Social Concert
Traditionally, you want be in a place that has good
acoustics because that equals a good experience.
Each platform (channel) has its own stage and there
are certain ways to measure whether your stage is
setup with great acoustics so that your community
can have the best experience possible.
Social Measurements
Impressions
Number of times
your message was
shown or sent to
your audience
Reach
Number of people
who saw or
received your
message
Your Acoustics: Impressions
Impressions
Sources
and
Echoes
Your Audience: Reach
Reach Receptive
Crowd
Your Concert
With the right content strategy, you can
transform people into mini-acoustics.
This impacts both your reach and
impressions.
Most people are listening to
respond, rather than listening
to understand.
Social Listening
Social Listening
Intro
Social Media is either
an introduction into
experiencing your
brand, or an opportunity
to extend that
experience.
XP Extend
Social Concert
After concert buzz, but you have the opportunity to extend the conversation (ex. Meet and Greet).
Our clients in the medical field typically have the opportunity to extend conversations more than other industries because the experience has already occurred.
Most clients who take this opportunity receive good feedback from their communities.
Social Listening
How?
First listen to what’s being said – the conversational trends.
Second - have a readied response for positive or negative conversations.
FB Responsive Tag
Share with the intent to
connect not with the intent to
speak.
Social Sharing
Social Sharing
If you’re listening properly, not only will
you pick up on the conversational trends
of your audience but also on the topics
that receive good feedback (engagement).
Don’t just post to post. Share to connect.
Social Sharing
Social platforms and third-party SMS
can indicate where your content is
striking a chord with your audience.
Social Concert
Good artists don’t just play to play. They play to connect.
They play what the audience is expecting to hear.
Most of the time they do this by playing their most popular songs to get the audience engaged (reactingpositively).
When it comes to content, you need to play the popular songs to get your audience engaged.
Social Sharing
Social’s Pop Hits: The classic stories
Company History
Company Values
Valuable company or industry info
Company impact
Finale
Let your audience become mini-acoustics by:
Being authentic
Playing the popular songs (your classic stories)
Listening to the audience reactions
Adjusting the concert based on the audience feedback