Download - Social Media Workshop - Word Press
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Social Media for Entrepreneurs
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Why WordPress
Easy to use
Extremely flexible
Easy to self manage
Puts you in control
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What is a blog
A blog is a hierarchy of text, images, media objects &
data arranged chronologically
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Why Blog
SEO
Knowledge & expertise
Provides customers information
Builds credibility
Lead generation
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Blog theme
Purpose
Target audience
Subject matter
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Blog content
Become the “go to” person
Tips
Industry related topics
Share your views
How to’s
Ask your customers
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Set a static home page
Add home page
Add blog page
Add content to home page but do not add content to blog page.
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Widgets
Twitter Code 1
<p align="center";a href="http://www.twitter.com/yourname" target="_blank"><img src="http://www.directassistonline.com/images/dao/twitter-icon.jpg" alt= "yourname" border="0"></a></p>
Twitter Code 2
<p align="center"><a href="http://twitter.com/yourname"><img src="http://www.directassist-online.com/blog/Images/PD-twitter-iconset/PNGs/twitter-bird-5.png" alt="twitter" width="129" height="152" border="0" /></a></p>
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Blog site - must have widgets
Twitter Follow
Feedburner for tracking and blog subscriptions
• Your websites• Categories• Recent posts• Recommended reading / sites
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Blog Basics - must have plugins
• Register a domain• Webhost• Install WordPress
• Askimet • WordPress Stats• Mobile press• Sociable• Gravitar• Google Analytics• Google Sitemaps• Exclude pages• Contact from 7• SEO Pack
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Blog Basics - blog sections
• Home• About• Categories• Blog Roll• Other services• Follow on Twitter• Subscribe to newsletter or
blog• RSS feed
www.directassist-online.com/blog
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CommentsPost comments on other
users blogs in
communities and on blog sites
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The bear minimum
Post one comment on someone’s blog in this room every week
Post one comment on an industry related blog site
Post comment in
community sites
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Direct Assist Online & Better Networking
Romany ThresherTwitter: @romanythresher
www.direct-assist.co.zawww.betternetworking.co.uk
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Social Media for Entrepreneurs