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Social Media Why…and how?
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Adam Gray Social Media Author, Speaker & Advisor
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INTERRUPTION
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repeat
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TWO PROBLEMS
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INUNDATION
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FRAGMENTATION
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BROADCAST
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la la la-la la
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WHAT DOES THIS MEAN?
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NARROWCAST BROADCAST
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WHAT DOES THIS
MEAN?
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SOCIAL MEDIA
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CREDIBILITY
SIZE
COST
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I am one of the top social media experts in the uk and I can
help your business achieve the growth that it deserves
through the targeted use of social media campaigns.
Adam Gray - Arrogant Selfpromoter
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“Adam is great at what he does, great at communicating it,
great at making others feel confident enough to get going on
projects. He is personable and generous with his time, his
expertise and his strikingly astute inputs into organisational
work. Can't recommend him enough - a bonus to have on
board.”
Pascale Palmer - Head of Communications CAFOD
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in Q1 2014
signed up 1,000,000
new members EVERY DAY
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traditional marketing 3-D Line 2 3-D Line 3 social marketing
COST
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HOW DOES IT HELP MAKE SALES?
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1. people LIKE you
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2. people TRUST you
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3. people BUY from you
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trust
friends believe
experts like
sharing
dialogue
openness
honesty
helping
CONVERSATION
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RISKS
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Biggest risk?
NOT BEING PART OF THE
CONVERSATION!
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Joke time…
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QUESTIONS