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Social media for professionalsClo Willaerts (@bnox)
Mercator Roadshow, 26/09/2011
Social media:Where's the money?
VOKA Limburg, 17 Feb 2012
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Business book
Versions:• The Conversity Model
Het Conversity Model
• ePub, Kindle
Publishers:• Lannoo Campus (BE)
• Spectrum (NL)
• Amazon.com/co.uk
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Social media + business
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Social Media:first impression
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The human web
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High fan engagement
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T-shirt brands
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Self-serve advertising
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Sponsored Stories based on Open Graph actions
http://www.insidefacebook.com/2012/02/13/facebook-tests-readwatchlisten-sponsored-stories-too-soon/
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In-app purchases& virtual gifts
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F-commerce
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Coupons/sampling: birthdays
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Case: BMW Fan Day
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YouTube.com/TrendsDashboard
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YouTube Advertising
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Joharno
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Case: Pantene Aqua Light
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Case: FITAGency LVDE
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Twitter: expectations
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Twitter: first impression
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Creative
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Trending topics & Promoted Tweets
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Self-serve advertising
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Direct sales
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Branding
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Case: @EY_lifeBelgium
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Bonus: Pinterest Gifts
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Final tips
1) be findable
2) be likeable
3) be shareable
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conversity.be/blog