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Social MediaWhat Security Professionals NEED to know
Tony Ridley
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Topics•What social media really is for
businesses•The big ones to be aware of and why•How and what to monitor•Crisis, response and defence online•Social Intelligence
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Tony Ridley•Amazon Book•Business
Intelligence Educator
•Case application•Internet marketing
company
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Social Media
www.internet-search-engine-marketing.com
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Demographicswww.internet-search-engine-marketing.com
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Channels/Outlets
www.internet-search-engine-marketing.com
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Top 9
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Facebook•Closed network•Community reach•Bravado•Daily routine•Targeted platform
www.internet-search-engine-marketing.com
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Twitter•Fast•Demands content•Combination medium•Accessible•Watched•Metrics
www.internet-search-engine-marketing.com
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YouTube•Dominant•Visual•Time selective•Accessible•Fans and views
www.internet-search-engine-marketing.com
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Google•Growing fast•Key metric•All roads•Self promotion•Dominant
www.internet-search-engine-marketing.com
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Amazon•Publications•Reviews•Comments•Opinions•Combination mediums•Accessible
www.internet-search-engine-marketing.com
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Blogs•Hourly•Volume•Combination
Medium•Accessible•Linkage•Curation
www.internet-search-engine-marketing.com
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SERPs•Influenced•Visual•Growing knowledge•Key metric•Combination
medium
www.internet-search-engine-marketing.com
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Your brand, reputation or services
www.internet-search-engine-marketing.com
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Pinterest•Visual•Viral•Combination•Growing•Accessible
www.internet-search-engine-marketing.com
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LinkedIn•CV•Due diligence•6 degrees•Branding•Groups•Personal vs professional
www.internet-search-engine-marketing.com
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Monitoring
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Alerts•Tracking•Updates•Segmented•Multiplier•Demanding
www.internet-search-engine-marketing.com
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Reputation
www.internet-search-engine-marketing.com
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Conversations•Sentiment•Popularity•Audience•Medium•Cross over
www.internet-search-engine-marketing.com
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Communications•Multi channel•Tracked results•Dominant message•Frequency•Pre-built
www.internet-search-engine-marketing.com
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Content•Multi use•Audience centric•Relevance•People and bots•Speed•Joint consideration
www.internet-search-engine-marketing.com
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Medium•Targeted•Centralised
publishing•Re-marketing•Popular•Variants
www.internet-search-engine-marketing.com
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Publication•Swift•Continuous•Measured•Variable•Jointly managed
www.internet-search-engine-marketing.com
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Social Intelligence
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Demographics
www.internet-search-engine-marketing.com
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Businesses
www.internet-search-engine-marketing.com
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Knowledge
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Resources• http://internet-search-engine-marketing.com
• http://tony-ridley.com
• http://managementresearchdevelopment.com
• http://www.socialmediadd.com/Articles.asp?ID=247
• http://www.emarketer.com
• http://www.socialmediadd.com/Articles.asp?ID=248
• http://digitalmarketingdepot.com
• http://www.socialmediadd.com/Articles.asp?ID=249
• http://cdn1.hubspot.com/hub/53/Final_62_Social_Media_Tips_from_Around_the_World_Ebook.pdf
• https://www.mckinseyquarterly.com/Strategy/Strategic_Thinking/How_social_intelligence_can_guide_decisions_3031
• http://socialmediatoday.com/melissaagnes/962246/8-scary-truths-about-social-media-crises?utm_source=feedburner&utm_medium=email&utm_campaign=Social+Media+Today+(all+posts)
• http://www.forrester.com/US+Interactive+Marketing+Forecast+2011+To+2016/fulltext/-/E-RES59379?objectid=RES59379
• http://www.hubspot.com
• https://www.facebook.com/InternetSearchEngineMarketingwww.internet-search-engine-marketing.com
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Social MediaWhat Security Professionals NEED to know
Tony Ridley