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Social Media the only road to happiness ?
Jan de Meij i.s.m.
Iain Davenportapril 2011
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A a n t a l l e n s o c i a l m e d i a g e b r u i k e r s ( N e d e r l a n d 2 0 1 0 )
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S o c i a l m e d i a g e b r u i k e r s ( N e d e r l a n d 2 0 1 0 )
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Consumenten worden steeds zelfstandigerDe rol van de ‘expert’ neemt af.
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Mensen vertrouwen elkaar
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Social media is niet zomaar een ‘extra’ marketingcommunicatiekanaal
Het is zo veel meer…….
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Netwerken
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Public Relations
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Klantenservice
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Loyaliteits programma
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Samenwerking
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Communitybuilding
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Autoriteit
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Produktontwikkeling
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Produktintroductie
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Verkoop
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Spelregels
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Regel # 1: Luister
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Opinieleiders
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Actieve volgers
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Regel # 2: Volg de conversatie
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“ Your image is what peoplesay about you when you’veleft the room”Jeff Bezos, Amazon
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Regel # 3: Neem deel aan het gesprek
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Regel # 4: Meet!
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R e g e l # 5 :C o n s i s t e n t i e
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30D o n u t m a r k e t i n g
linkbuilding &linkbaiting om traffic te genereren
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Text
D o n u t m a r k e t i n gdinsdag 5 april 2011
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Linkbaiting
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R e g e l # 6 :K i e s d e j u i s t e k a n a l e n
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Verandering vanTop downnaar Bottom up
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Top down vs Bottom up innovatie
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Integratie van consumentenparticipatie in het business proces
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Lagere kosten voor research door publieksparticipatie
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Heldere doelstellingen
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Wie is de doelgroep?
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Duidelijke koers
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AANPASSEN
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Een goede website is ......
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Intuïtief
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Gemakkelijk
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Moet ‘hebberig’ maken
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Nuttig
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Eenduidig
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Gebruikerservaring moet .....
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Bevredigend zijn
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Prettig zijn
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Een gevoel van overwicht bieden
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Gedenkwaardig zijn
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SEO
Social media / internet NOT the only road to happiness !
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SEO
PR / Free publicity
Traditionele marketingcommunicatie
Social media / internet NOT the only road to happiness !
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