Download - Social Media Swiss Army Knife
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Social MediaSwiss Army Knife
Bobby Webb
Virtual Librarian
Lexington Public Library
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“Distracted from distraction by distraction”
– T. S. Eliot, 1936
Source: http://www.pewinternet.org/Reports/2013/Social-Media-Update.aspx
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“Distracted from distraction by distraction”
– T. S. Eliot, 1936
Source: http://www.pewinternet.org/Reports/2013/Social-Media-Update.aspx
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“Distracted from distraction by distraction”
– T. S. Eliot, 1936
Source: http://www.pewinternet.org/Reports/2013/Social-Media-Update.aspx
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How tokeep up?!?
Take advantage of free tools that help you:
OrganizeScheduleAutomateRepurpose
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“Committed to the power of the link”
Shortens links Example:
www.hbook.com/2014/01/news/awards/reviews-2014-newbery-award-winners
becomes…
bit.ly/1eaM9P7
Saves and bundles links Tracks clicks
bit.ly
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“The leading social media dashboard”
Social media management system for:
Collaborating Scheduling Reporting
Free version includes basic features
Facebook, Twitter, LinkedIn, Google+ integration, plus optional apps for other platforms (YouTube, Flickr, Tumblr, etc.)hootsuite.c
om
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“Put the Internet to work for you”
Allows you to create automated tasks (recipes) that connect your online accounts (channels)
Each channel has: Triggers (If this…) Actions (…then that)
Still in beta, “premium” version is coming
ifttt.com
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“Easiest way to post on social media”
Automatically spreads your posts throughout the day to designated platforms
Twitter, Facebook, LinkedIn, App.net, Google+
Free version allows one connected account per platform and basic scheduling
Browser extension can be used to easily add content to Bufferbufferapp.
com
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“You publish. We deliver.”
dlvr.it
Syndicate your content by automatically publishing to multiple platforms
Routes connect: Sources (RSS, email) Destinations
Publish to Twitter, Facebook, LinkedIn, App.net, Status.net, Tumblr, MySpace, Delicious
Twitter is paid source; Google+ and LinkedIn Company pages are paid destinations
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ReduceReuseRecycle
Put your tools to work:Schedule when necessaryAutomate when possibleRepurpose content across multiple platforms
(But don’t overdo it)
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But wait, there’s more… Further reading
8 Incredible Tools To Boost Your Social Media Productivity
9 Essential Social Media Productivity Tips for Super Smart Marketers
6 More Social Media Tools To Make Your Life Easier
10 Best Social Media Management Tools
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Social MediaSwiss Army Knife
Bobby Webb
Virtual Librarian
Lexington Public Library