Download - Social Media Strategy and Execution
Social Media Strategy& Execution
Steve Buttry & Mandy JenkinsAmerican Press Institute
March 8, [email protected], @[email protected], @mjenkins
Tweeting roles#apisocialmedia1. Straight reporting2. Commentary3. Photos4. Links
• Feel free to mix roles• Feel free to invent your own role
Read more• stevebuttry.wordpress.com• zombiejournalism.com• tbd.com• Slideshare.net/stevebuttry
Key points of strategy• Senior leaders must set example• Senior leaders set priorities• Hire good people• Give them room to flourish• Provide effective training• Provide effective coaching
Multi-level strategy• Big dogs: Twitter, Facebook, Flickr,
YouTube• Location: Foursquare, Gowalla, FB Places• Emerging: Quora, Storify, Crowdmap,
Xtranormal, About.me …• Niche: LinkedIn, SlideShare, TripIt, …
@statesman case study
