Download - Social Media Storytelling
![Page 1: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/1.jpg)
Social Media Storytelling
Lauren Cucinotta
Thursday, October 10, 13
![Page 2: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/2.jpg)
Why listen to me?
I’ve been a storyteller for: TED, Doyle & Doyle, Vivre, Pie in
the Park+ MYSELF.
Thursday, October 10, 13
![Page 3: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/3.jpg)
Why stories?
Thursday, October 10, 13
![Page 4: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/4.jpg)
“Stories make presentations better. Stories make ideas stick. Stories help us persuade. Savvy leaders tell stories to inspire us, motivate us. (That's why so many politicians tell stories in their speeches.) They realize that "what you say" is often moot compared to "how you say it." “ - Shane Snow, Contently
Thursday, October 10, 13
![Page 5: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/5.jpg)
Why are YOU here?
What platforms do you use?
Thursday, October 10, 13
![Page 6: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/6.jpg)
Storytelling is...
A tool to get your message across.
Thursday, October 10, 13
![Page 7: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/7.jpg)
The magic is in -- What can a story do?
Thursday, October 10, 13
![Page 8: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/8.jpg)
Make it more easily understood. Spread it faster.
For an IDEA
Thursday, October 10, 13
![Page 9: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/9.jpg)
Zamaaan
Thursday, October 10, 13
![Page 10: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/10.jpg)
The Real Tumors of New Jersey
Thursday, October 10, 13
![Page 11: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/11.jpg)
Define your online identity. Get you a job. Show your
creativity.
For YOU
Thursday, October 10, 13
![Page 12: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/12.jpg)
Ayasakai
Thursday, October 10, 13
![Page 13: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/13.jpg)
Tim McDonald
Thursday, October 10, 13
![Page 14: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/14.jpg)
Launch a product. Get attention. Get new customers.
Start conversations.
For a BRAND
Thursday, October 10, 13
![Page 15: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/15.jpg)
GAP
Thursday, October 10, 13
![Page 16: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/16.jpg)
Great Storytellers
Thursday, October 10, 13
![Page 17: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/17.jpg)
Of a Kind
Thursday, October 10, 13
![Page 18: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/18.jpg)
TED
Thursday, October 10, 13
![Page 19: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/19.jpg)
Kickstarter
Thursday, October 10, 13
![Page 20: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/20.jpg)
Red Bull
Thursday, October 10, 13
![Page 21: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/21.jpg)
Vice
Thursday, October 10, 13
![Page 22: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/22.jpg)
What makes for good storytelling?
Thursday, October 10, 13
![Page 23: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/23.jpg)
Presents your message in a clear and creative way that excites and inspires
your audience, and drives them to engage with your content.
Has an authentic voice that connects
Thursday, October 10, 13
![Page 24: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/24.jpg)
Why is it important? Attention span =17 seconds
Tons of information on the web, and beyond
Makes a message easy to understand
Makes a message relatable and engaging
Thursday, October 10, 13
![Page 25: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/25.jpg)
If you don’t make your message clear, no one will listen.
In conclusion...
Stories are a hook that capture attention, and imagination.
Be authenticThursday, October 10, 13
![Page 26: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/26.jpg)
How can social media help you tell a story?
Thursday, October 10, 13
![Page 27: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/27.jpg)
They are the interactive platforms you can play with to
help SPREAD your message and share your story.
The trick is using the right platform for the right message.
Thursday, October 10, 13
![Page 28: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/28.jpg)
FacebookTwitter/Vine
Tumblr/BlogYouTube/Vimeo
Thursday, October 10, 13
![Page 29: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/29.jpg)
Text
QuotesPhotos
VideoGifs
Graphics
Thursday, October 10, 13
![Page 30: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/30.jpg)
Keep in mind...
Be really good at the platforms you choose = publish often and
engage.
You don’t need to be everywhere, choose wisely.
Thursday, October 10, 13
![Page 31: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/31.jpg)
Working Session
Thursday, October 10, 13
![Page 32: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/32.jpg)
What is your message?
Take 5 minutes to decide on a message, and write 1 - 3
sentences on what that is.
Thursday, October 10, 13
![Page 33: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/33.jpg)
What’s the story?
What will CONNECT with people? Brainstorm a story that
conveys your message.
Thursday, October 10, 13
![Page 34: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/34.jpg)
How to tell using social media?
Choose 1 or 2 platforms that you like.
How can you tell your story on that platform? What can you create?
Thursday, October 10, 13
![Page 35: Social Media Storytelling](https://reader034.vdocuments.site/reader034/viewer/2022051608/54506fd6af7959d16c8b70a2/html5/thumbnails/35.jpg)
Twitter: @LCucinotta
Keep in Touch
Thursday, October 10, 13