![Page 1: Social Media Shakedown of Top Singaporean brands in November 2013](https://reader033.vdocuments.site/reader033/viewer/2022052315/554effaeb4c90580698b4d0c/html5/thumbnails/1.jpg)
analyzed by
Top Singaporean Brands on Social Media – November 2013
![Page 2: Social Media Shakedown of Top Singaporean brands in November 2013](https://reader033.vdocuments.site/reader033/viewer/2022052315/554effaeb4c90580698b4d0c/html5/thumbnails/2.jpg)
![Page 3: Social Media Shakedown of Top Singaporean brands in November 2013](https://reader033.vdocuments.site/reader033/viewer/2022052315/554effaeb4c90580698b4d0c/html5/thumbnails/3.jpg)
SO
ANALYSIS OF
BRANDS ON FACEBOOK
Fans, Conversations, Engagement, Campaigns, etc...
![Page 4: Social Media Shakedown of Top Singaporean brands in November 2013](https://reader033.vdocuments.site/reader033/viewer/2022052315/554effaeb4c90580698b4d0c/html5/thumbnails/4.jpg)
Sector Leaders in Singapore
(Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Banking
Consumer Electronics
Hospitality
Sector Brand
Food & Beverages
Personal Care
Restaurant & Café
Retail
Travel & Tourism
November 2013
![Page 5: Social Media Shakedown of Top Singaporean brands in November 2013](https://reader033.vdocuments.site/reader033/viewer/2022052315/554effaeb4c90580698b4d0c/html5/thumbnails/5.jpg)
A closer look into these
sectors & brands
![Page 6: Social Media Shakedown of Top Singaporean brands in November 2013](https://reader033.vdocuments.site/reader033/viewer/2022052315/554effaeb4c90580698b4d0c/html5/thumbnails/6.jpg)
Comparing Top Automotive Brands
Brand Name
Audience
Conversation (as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts % of Fan
Posts Admin Responded
Total Fans Fan Growth
Volkswagen Singapore
20,196 58.6 % 12.9 % 64 94 27 44.4 %
Audi Singapore 16,609 55.5 % 16.2 % 27 105 - -
Kia Singapore 23,993 0.23 % 1.9 % 38 31 7 50 %
Lexus Singapore 2,268 1.7 % 5.9 % 31 72 6 -
Chrysler Jeep of Singapore
20,057 5 % 2.1 % 11 36 - -
November 2013
![Page 7: Social Media Shakedown of Top Singaporean brands in November 2013](https://reader033.vdocuments.site/reader033/viewer/2022052315/554effaeb4c90580698b4d0c/html5/thumbnails/7.jpg)
Volkswagen Singapore – ‘Tag the Wagen’ Contest
Volkswagen Singapore, in collaboration with Lego, ran the ‘Tag the Wagen’ contest between 16th November and 1st December, which generated lots of buzz for the brand.
The number of fans and the number of people talking about the brand peaked during the time
period of the contest.
The brand grew it fan base by 58.6% in November, which is more than 16 times the
sector average of 3.6%
![Page 8: Social Media Shakedown of Top Singaporean brands in November 2013](https://reader033.vdocuments.site/reader033/viewer/2022052315/554effaeb4c90580698b4d0c/html5/thumbnails/8.jpg)
Comparing Top Banking & Finance Brands
Brand Name
Audience
Conversation (as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts % of Fan
Posts Admin Responded
Total Fans Fan Growth
Visa Singapore 41,248 18.6 % 7.6 % 17 135 - -
DBS Bank 138,128 4.6 % 7.5 % - - 2 50%
Maybank 48,460 5.3 % 4.2 % 47 52 - -
Citibank Singapore 68,484 1.4 % 1.5 % 36 29 175 66.9 %
MasterCard (Singapore)
39,716 7.5 % 6.4 % 30 73 - -
November 2013
![Page 9: Social Media Shakedown of Top Singaporean brands in November 2013](https://reader033.vdocuments.site/reader033/viewer/2022052315/554effaeb4c90580698b4d0c/html5/thumbnails/9.jpg)
Visa Singapore – Christmas Promotion Visa Singapore posted around its Christmas promotion deals and online offers on its Facebook
page in November. These posts engaged the best with its fans.
As a result, Visa Singapore garnered an average engagement score of 135, which is
more than 4 times the sector average of 31.
Visa Singapore also ramped up its fan base much faster in November with a growth rate of 18.6%, which is more than 7
times the sector average of 2.6%
![Page 10: Social Media Shakedown of Top Singaporean brands in November 2013](https://reader033.vdocuments.site/reader033/viewer/2022052315/554effaeb4c90580698b4d0c/html5/thumbnails/10.jpg)
Comparing Top Personal Care Brands
Brand Name
Audience
Conversation (as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts % of Fan
Posts Admin Responded
Total Fans Fan Growth
Laneige (Singapore)
33,852 3.6 % 3.1 % 30 103 23 69.5 %
Olay Singapore 8,957 7.6 % 13.1 % 32 130 4 25 %
Neutrogena Singapore
22,377 18.3 % 5.7 % 15 94 10 70 %
Lancôme (Singapore)
37,510 2.2 % 3.3 % 23 77 - -
Revlon Singapore 7,516 12.4 % 3.5 % 27 114 - -
November 2013
![Page 11: Social Media Shakedown of Top Singaporean brands in November 2013](https://reader033.vdocuments.site/reader033/viewer/2022052315/554effaeb4c90580698b4d0c/html5/thumbnails/11.jpg)
Laneige Singapore – Winterland Collection Laneige Singapore’s updates around its ‘Winterland Collection’ like the ‘Winterland Party’, Winterland Gift
set’ and ‘Winterland Beauty Fair’ engaged well with fans in November.
As a result, Laneige’s saw an average engagement score of 103, which is more
than 4 times the sector average of 22.
![Page 12: Social Media Shakedown of Top Singaporean brands in November 2013](https://reader033.vdocuments.site/reader033/viewer/2022052315/554effaeb4c90580698b4d0c/html5/thumbnails/12.jpg)
ANALYSIS OF
BRANDS ON TWITTER
Followers, Customer Service Metrics, Campaigns, etc...
![Page 13: Social Media Shakedown of Top Singaporean brands in November 2013](https://reader033.vdocuments.site/reader033/viewer/2022052315/554effaeb4c90580698b4d0c/html5/thumbnails/13.jpg)
Sector Leaders in Singapore (Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Consumer Electronics
Hospitality
Sector Brand
Food & Beverages
Personal Care
Restaurant & Café
Retail
Travel & Tourism
November 2013
![Page 14: Social Media Shakedown of Top Singaporean brands in November 2013](https://reader033.vdocuments.site/reader033/viewer/2022052315/554effaeb4c90580698b4d0c/html5/thumbnails/14.jpg)
A closer look into these
sectors & brands
![Page 15: Social Media Shakedown of Top Singaporean brands in November 2013](https://reader033.vdocuments.site/reader033/viewer/2022052315/554effaeb4c90580698b4d0c/html5/thumbnails/15.jpg)
Brand Name Total Followers Followers Growth
Engagement Score
Number of Tweets
Average Response Time
Proactive Tweets
Replies Retweets
PanPacific Singapore
384 16.7 % 469 35 2 57 4:46:04
Marina Bay Sands 9,671 2.6 % 156 57 40 35 6:45:37
FS Singapore
3,100 2.2 % 57 105 78 3 4:22:17
Mandarin Oriental 1,171 3.9 % 158 22 3 3 15:08:58
InterContinental Singapore
657 2.5 % 65 21 7 8 7:02:13
Comparing Top Hospitality Brands
November 2013
![Page 16: Social Media Shakedown of Top Singaporean brands in November 2013](https://reader033.vdocuments.site/reader033/viewer/2022052315/554effaeb4c90580698b4d0c/html5/thumbnails/16.jpg)
PanPacific Singapore - #EdgeFoodTheater
PanPacific Singapore gave away dinning vouchers in a Twitter contest, between 8th and 13th November, asking its followers to follow its handle and retweet using the hashtag #EdgeFoodTheater. As a result,
#EdgeFoodTheater became the most used and most engaging hashtag for the brand in November with an engagement score of 973.
The usage of the hashtag #EdgeFoodTheater peaked on the 8th November when the contest
was announced.
PanPacific Singapore garnered an overall engagement score of 469, which is 6 times
the sector average of 77.
![Page 17: Social Media Shakedown of Top Singaporean brands in November 2013](https://reader033.vdocuments.site/reader033/viewer/2022052315/554effaeb4c90580698b4d0c/html5/thumbnails/17.jpg)
Brand Name Total Followers Followers Growth
Engagement Score
Number of Tweets
Average Response Time
Proactive Tweets
Replies Retweets
Magnum Singapore 2,433 45.3 % 1,000 28 4 1 4:42:10
Cadbury Diary Milk 1,491 2 % 59 34 3 2 48:18:06
Coca-Cola Singapore
2,206 0.46 % 0 - - - -
Comparing Top Food/Beverage Brands
November 2013
![Page 18: Social Media Shakedown of Top Singaporean brands in November 2013](https://reader033.vdocuments.site/reader033/viewer/2022052315/554effaeb4c90580698b4d0c/html5/thumbnails/18.jpg)
Magnum Singapore – #MagnumSG Magnum Singapore asked its followers to guess the next location of its Magnum Singapore Pleasure
store by retweeting and replying along with the hashtag #MagnumSG. The tweets around the contest engaged the best with its followers in November and #MagnumSG was the most engaging hashtag with
an engagement score of 1,000.
As a result, Magnum Singapore overall average engagement score on Twitter was
1,000, which is 15 times the sector average of 63.
![Page 19: Social Media Shakedown of Top Singaporean brands in November 2013](https://reader033.vdocuments.site/reader033/viewer/2022052315/554effaeb4c90580698b4d0c/html5/thumbnails/19.jpg)
Brand Name Total Followers Followers Growth
Engagement Score
Number of Tweets
Average Response Time
Proactive Tweets
Replies Retweets
Singapore Airlines 63,894 8.6 % 168 27 225 3 3:03:49
AirAsia Singapore 12,293 2.4 % 24 229 15 12 4:29:29
TigerAir Singapore 30,774 4.1 % 148 62 70 - 36:27:55
KLM Singapore 4,546 1.1% 80 21 5 - 29:57:20
Comparing Top Aviation Brands
November 2013
![Page 20: Social Media Shakedown of Top Singaporean brands in November 2013](https://reader033.vdocuments.site/reader033/viewer/2022052315/554effaeb4c90580698b4d0c/html5/thumbnails/20.jpg)
Singapore Airlines - #TravelSkills
Singapore Airlines hosted the #TravelSkills Twitter chat on the 22nd November and this generated lots of buzz for the brand. #TravelSkills was the most used hashtag by the brand and its followers.
Mentions of @SingaporeAirlines peaked on the 22nd November during the #TravelSkills
Twitter chat.
![Page 21: Social Media Shakedown of Top Singaporean brands in November 2013](https://reader033.vdocuments.site/reader033/viewer/2022052315/554effaeb4c90580698b4d0c/html5/thumbnails/21.jpg)
SO
ANALYSIS OF
BRANDS ON YOUTUBE
Views, Shares, Uploads, Top Video, etc...
![Page 22: Social Media Shakedown of Top Singaporean brands in November 2013](https://reader033.vdocuments.site/reader033/viewer/2022052315/554effaeb4c90580698b4d0c/html5/thumbnails/22.jpg)
Sector Leaders in Singapore
(Based on the Unmetric Score for YouTube)
Sector Brand
Aviation
Banking
Consumer Electronics
Mobiles & Handhelds
Sector Brand
Restaurant & Café
Retail
Hospitality
Retail Chains
November 2013
![Page 23: Social Media Shakedown of Top Singaporean brands in November 2013](https://reader033.vdocuments.site/reader033/viewer/2022052315/554effaeb4c90580698b4d0c/html5/thumbnails/23.jpg)
SO
A closer Look at Selected Top
Brands
![Page 24: Social Media Shakedown of Top Singaporean brands in November 2013](https://reader033.vdocuments.site/reader033/viewer/2022052315/554effaeb4c90580698b4d0c/html5/thumbnails/24.jpg)
IKEA Singapore
Unwarp Christmas ‘Auntie’
IKEA Singapore’s ‘Unwrap Christmas Auntie’ was the most watched video on its channel in November
with more than 53,000 views
![Page 25: Social Media Shakedown of Top Singaporean brands in November 2013](https://reader033.vdocuments.site/reader033/viewer/2022052315/554effaeb4c90580698b4d0c/html5/thumbnails/25.jpg)
Marina Bay Sands
UFC Fight Night Singapore #MBUFC
Marina Bay Sands’ “UFC Fight Night’ video garnered more than 56,000 views on its
channel in November.
![Page 26: Social Media Shakedown of Top Singaporean brands in November 2013](https://reader033.vdocuments.site/reader033/viewer/2022052315/554effaeb4c90580698b4d0c/html5/thumbnails/26.jpg)
About Unmetric :
THANK YOU
Please contact us at
for more information
Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.