analyzed by
Social Media Shakedown of Top Brands in September 2013
SO
ANALYSIS OF
BRANDS ON FACEBOOK
Fans, Conversations, Engagement, Campaigns, etc...
September 2013
Brands that Gained the Most New Fans
Added more than 2.8 Million Fans
2,851,889 2,812,557
2,492,691
2,000,448
1,331,449 1,244,031
1,186,190 1,171,534 1,105,114 1,067,522
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
Samsung
Mobile
Nescafe Michael Kors Nintendo
Handheld
Gaming
Paramount
Pictures
Cartoon
Network
Logitech MasterCard Knorr Nickelodeon
451% 431%
393%
336% 334%
279% 278% 274%
238%
202%
0%
50%
100%
150%
200%
250%
300%
350%
400%
450%
500%
Pacific Life Logitech VMware
Horizon Suite
Paramount
Pictures
Cabo Diablo Scuderia
Ferrari
Verizon
Small Biz
BlueCross
BlueShield of
South
Carolina
TomTom Outlook.com
Brands with the Highest Fan Growth Rate
experienced an astounding fan growth rate of 451%
September 2013
Most Engaging Posts Across All Sectors
September 2013
Sector Leaders in the United States (Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
September 2013
Sector Leaders in the United States (Based on the Unmetric Score for Facebook)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
September 2013
A Closer Look at Selected Top
Brands
Heineken’s #Dropped campaign engaged well for them in September
Heineken - #Dropped
Samsung Mobile USA – Note 3 and Samsung Gear
Samsung Mobile USA garnered high engagement posting around their Note 3 and the Samsung Gear. They posted most around Engagement Oriented Posts.
Walmart posted most around Store-Specific updates but their best performing posts were engagement oriented.
Walmart – Engaging Posts
H&M – Content Strategy H&M had a balanced content strategy for the month of September, with questions to fans and
posts around new products engaging the best for them.
New Product
Contest
T-Mobile – Admin Responses and Engagement Details
T-Mobile responded to an astounding 96.5% of their fan posts in an average of 1hr 13 minutes.
Admin Participation : 96.5%
Fans initiated 2,172 conversations on the T-Mobile Wall and they participated in 96.5%.
Michael Kors - #AllAccessKors
Michael Kors has the highest Unmetric Score in the Luxury sector and their #AllAccessKors campaign engaged very well for them.
SO
ANALYSIS OF
BRANDS ON TWITTER
Followers, Customer Service Metrics, Campaigns, etc...
1,779,135
1,368,997 1,283,594
928,685
633,470
494,916 476,298 457,967 447,119 399,833
-
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
Instagram Twitter YouTube Facebook Ellen
DeGeneres
CNN
Breaking
News
Android Microsoft The New
York Times
CNN
added 1.7 million new Followers on Twitter
September 2013
Brands that Gained the Most New Followers
Brands that Tweeted the Most
September 2013
News brands have been the most prolific tweeters.
9,159 9,066
4,855
3,263 2,958
2,315 2,255 2,231 2,193 2,153
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
Huffington
Post
JPMorgan
Chase Jobs
Standard
Chartered
Jobs
Wells Fargo
Careers
Business
Insider
CNET NBC10
Philadelphia
The
Associated
Press
E! Online 7NEWS
Denver
Channel
Sector Leaders in the United States (Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
September 2013
Sector Leaders in the United States (Based on the Unmetric Score for Twitter)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
September 2013
SO
A Closer Look at Selected Top
Brands
American Express – #passionprojectzps
American Express tweeted extensively around #Passionproject and #Passionprojectzps. #Passionprojectzps and #neverforget were the brand’s most engaging hashtags for September.
Pizza Hut – Customer Service
Pizza Hut responds to 21% of their mentions, which is much higher than the sector average of 9% Pizza Hut replied to 13,871 tweets in September, with an ART of 1hr 14 mins.
Apart from plain text, their most popular reply strategy was a request to view a link.
8am-12 noon had to have the highest ART for Pizza Hut, with most of the outliers
coming within that bracket.
Mac– Engagement Study
Mac had an average engagement score of 277, for the month of September. These are some of their most engaging tweets for the month.
BMW – Content Strategy
Tweets with Links engaged best for BMW, these were also the most popular type of tweet.
Victoria Secret– #vsfashionshow
Victoria Secret posted most around #vsfashionshow, this was also their most engaging tag.
SO
ANALYSIS OF
BRANDS ON YOUTUBE
Views, Shares, Uploads, Top Video, etc...
79,130,457
66,621,412
59,499,869
52,518,033 49,541,370
40,162,662
31,087,907
25,689,137 25,304,968 23,878,391
-
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
Brands with the Most New Views
added an incredible 79 million views
September 2013
Top Videos of the Month
September 2013
Motorola - Moto X – Lazy Phone Ad Dior Homme – Official Director’s Cut
Sony Xperia Z1 Chipotle – The Scarecrow
Sector Leaders in the United States (Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
September 2013
(Based on the Unmetric Score for YouTube)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
September 2013
Sector Leaders in the United States
SO
A Closer Look at Selected Top
Brands
Motorola - Moto X – Lazy Phone Ad
Video Views Growth Tired of having to touch your lazy phone? Moto X responds to your voice and frees up your hands for more important things.
Just talk.
Dior Homme Fragrance Uncensored Director's Cut starring Robert Pattinson, directed by Romain Gavras.
Music by Led Zeppelin.
Video Views Growth
Dior Homme – Official Director’s Cut
Sony Xperia Z1 - all the power and smartness from Sony in a premium smartphone
Video Views Growth
Introducing Sony's brand new smartphone, Xperia Z1, featuring the award winning G Lens from Sony, Exmor
RS and intelligent BIONZ™ processing engine for mobile - the same quality and performance as Sony's compact
digital cameras is now in one revolutionary smartphone.
Chipotle – The Scarecrow
Video Views Growth
Watch "The Scarecrow," the companion film for Chipotle's new app-based game. Then download the
free app at www.scarecrowgame.com and join the quest for wholesome, sustainable food. The song "Pure
Imagination" performed by Grammy Award®--winning artist Fiona Apple, is available for download on iTunes.
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