Download - Social media & sales
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Twitter: @Jodyduyck
Social Media as a sales tool
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I’m JodyHi!
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on FacebookI’m
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is hier aanwezig?Wie
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kent u deze man?
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Thierry StrypsteinFietser - 43 jaar - Getrouwd Sales - Pidy Gourmet - Canon - Igepa - Canon - Online Graphics
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herkent u deze vrouw?
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Ingeborg Delmulle@ingesyn - Synaps - trainingenSales - Reist niet graag met trein - Prepress ervaring - °1972?
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herkent u deze vrouw?
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Griet LonckePaardrijden - 1984 - KUL - 32 followers on twitter - @Griet8500 - Kortrijk XPO - Creativity Worl Forum
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Wie is Philip Vermeulen?
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Philip VermeulenContinuga - Hantal - 26 jaar bij Continuga - kent heel veel mensen die ik ken (zeker 11 vd 12 linkedin connecties)
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gaat over relatiesSales
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dem met social mediaI
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geen wondermiddelSocial Media zijn
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erken niet in alle sectoren even goed...W
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actsF iguresF&
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zit online85%
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op Facebook1/2
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in Vlaanderen4.2mio
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Belgen op Linkedin
840.000
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op Twitter
20.000
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op Slideshare26.000
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op YouTube
300.000
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ie gebruikt Wikipedia niet?W
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Facebook39%
Twitter16%
Foursquare8%
Linkedin37%
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mediaBetalend
Print, TV, Radio, Magazines, Cinema, Outdoor, Banners,
Direct Mail, SEA, POS
Brochures, store, website, facebook fanpage, mobile
app, ...
Word of mouth, Facebook, Twitter,
Fora, Foursquare, ...
Eigen Verdiend
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oor we verder gaan, iets overVde toolbox
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TwitterNU-Snel
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TwitterNU-SnelTweets
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TwitterNU-SnelTweets 140 karakters
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TwitterNU-SnelTweets 140 karakters@#RT of Quoted RT
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TwitterNU-SnelTweets 140 karakters@#RT of Quoted RTDMme
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TwitterNU-SnelTweets 140 karakters@#RT of Quoted RTDMmeMicroblog
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TwitterNU-SnelTweets 140 karakters@#RT of Quoted RTDMmeMicroblogShort url
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TwitterNU-SnelTweets 140 karakters@#RT of Quoted RTDMmeMicroblogShort urlKijken
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TwitterNU-SnelTweets 140 karakters@#RT of Quoted RTDMmeMicroblogShort urlKijkenDoen
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TwitterNU-SnelTweets 140 karakters@#RT of Quoted RTDMmeMicroblogShort urlKijkenDoenTweeps
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FacebookTagging
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FacebookTaggingVriendjes worden?
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FacebookTaggingVriendjes worden?Voyeurisme
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FacebookTaggingVriendjes worden?VoyeurismeAfspreken
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FacebookTaggingVriendjes worden?VoyeurismeAfsprekenDagboek
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FacebookTaggingVriendjes worden?VoyeurismeAfsprekenDagboekFun-element
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Foursquare
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FoursquareLBS
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FoursquareLBSRating
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FoursquareLBSRatingWhere
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FoursquareLBSRatingWhereWith who?
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FoursquareLBSRatingWhereWith who?Why-WIIFM?
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FoursquareLBSRatingWhereWith who?Why-WIIFM?
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LinkedinOnline CV
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LinkedinOnline CVConnect
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LinkedinOnline CVConnectB2B
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LinkedinOnline CVConnectB2BGroups
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LinkedinOnline CVConnectB2BGroupsNetwork
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LinkedinOnline CVConnectB2BGroupsNetworkFind
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LinkedinOnline CVConnectB2BGroupsNetworkFindAsk
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LinkedinOnline CVConnectB2BGroupsNetworkFindAskHelp
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LinkedinOnline CVConnectB2BGroupsNetworkFindAskHelp
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Slideshare
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SlidesharePresentaties
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SlidesharePresentatiesRating
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SlidesharePresentatiesRatingEigen kanaal
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SlidesharePresentatiesRatingEigen kanaalConnecteren met sm
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SlidesharePresentatiesRatingEigen kanaalConnecteren met smShare knowledge / expertise tonen
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SlidesharePresentatiesRatingEigen kanaalConnecteren met smShare knowledge / expertise tonenTeasing
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SlidesharePresentatiesRatingEigen kanaalConnecteren met smShare knowledge / expertise tonenTeasing
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K Dijken oen
&
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rempelvrees van de VlamingD
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met observerenStart
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Plan
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Integreer
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Participeer
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Faciliteer
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die verkopenKlanten
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voor elk bedrijfEen droom
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Kan het?
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Hoe?
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mediaBetalend
Print, TV, Radio, Magazines, Cinema, Outdoor, Banners,
Direct Mail, SEA, POS
Brochures, store, website, facebook fanpage, mobile
app, ...
Word of mouth, Facebook, Twitter,
Fora, Foursquare, ...
Eigen Verdiend
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heeft altijd al bestaanEarned
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Echter...
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Nu is het een hype!
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Iedereen wilfansen
followers
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Wie wil er nog klanten?
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Don’t forget the basics!Rule #1
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Everyone is watching youRule #2
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Start withgood workRule #3
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De eerste regels kennen we...
Wat nu?
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Boodschap
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Content
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Relevantie
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Van de 4P’s
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Van de 4P’s
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Van de 4P’s
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Van de 4P’s 4I’s
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Involvement
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InvolvementInteraction
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InvolvementInteractionIntimacy
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InvolvementInteractionIntimacyInfluence
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Vergeet Maslow
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De relevantie piramide
SolutionInfo & Services
ConnectExperiences to share
AchievementImprove
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Hoe het niet moet
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Reasons to unlike7
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Reasons to unlike1. Bedrijf postte veel te veel
7
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Reasons to unlike1. Bedrijf postte veel te veel2. Mijn ‘wall’ werd volgezet met reclame
7
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Reasons to unlike1. Bedrijf postte veel te veel2. Mijn ‘wall’ werd volgezet met reclame3. Veel ‘repeat content’ en bijgevolg saaie posts
7
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Reasons to unlike1. Bedrijf postte veel te veel2. Mijn ‘wall’ werd volgezet met reclame3. Veel ‘repeat content’ en bijgevolg saaie posts4. Ik ‘like’te’ enkel om deel te nemen aan wedstrijd
7
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Reasons to unlike1. Bedrijf postte veel te veel2. Mijn ‘wall’ werd volgezet met reclame3. Veel ‘repeat content’ en bijgevolg saaie posts4. Ik ‘like’te’ enkel om deel te nemen aan wedstrijd5. Niet genoeg ‘deals’
7
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Reasons to unlike1. Bedrijf postte veel te veel2. Mijn ‘wall’ werd volgezet met reclame3. Veel ‘repeat content’ en bijgevolg saaie posts4. Ik ‘like’te’ enkel om deel te nemen aan wedstrijd5. Niet genoeg ‘deals’6. Te hard proberen te verkopen
7
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Reasons to unlike1. Bedrijf postte veel te veel2. Mijn ‘wall’ werd volgezet met reclame3. Veel ‘repeat content’ en bijgevolg saaie posts4. Ik ‘like’te’ enkel om deel te nemen aan wedstrijd5. Niet genoeg ‘deals’6. Te hard proberen te verkopen7. Onrelevante inhoud
7
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Succes Stories
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Nike+ community
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Gaat meer dan 1x/weekterug naar de Nike+ website
35%
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Magic mail via LinkedIn
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Hoe startik ermee in mijn verkoop?
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Connecteer
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Luister
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Help
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Converseer
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Regelmatig
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Ga niet te snel
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Niet ‘pushen’
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Niet ‘verkopen’
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Hoe startik ermee in mijn bedrijf?
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Leger nodig?
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Neen!
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+ a chief people manager CPO
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CPO
Customer
R&DProduction
SalesLogistics
After SalesFinance
...
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AmbassadorsInnovatorsStorytellers
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WorkSHOP
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to concludeTime
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Van de oude regels blijft overreind!
90%
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Je hebt nog altijd nood aan een
goed product
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Het gaat nog altijd over
verhalen
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En overwaarde
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Maar ook over conversaties
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Telkens vertrekkend vanuit de
klant
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Waaromkoopt hij?
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Wat maakt hem tevreden?
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Het gaatniet over digitale media
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maar over relevantie
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en efficientie
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Klanten willen je
geloven
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Maarstel ze niet teleur!
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Underpromise Overdeliver
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1. Usefull & interactive sites
6. Sharing
5. Ambassadors 4. Loyal visitors
3. More cross linking
2. Relevant content
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En gebruik de Social Media
hefboom
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Jody [email protected] 497 251 751http://be.linkedin.com/jodyduyckTwitter: @JodyduyckThanks!