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Social Media Publishing
Joshua Mueller, Adrian Justis, and Taylor Davis
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Channels
• Blog Posts
• Microblog Posts
• Media Sharing Sites
• Press Releases
• Case Studies and Ebooks
• Newsletters
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How Companies Interact with Online Consumers
• Commercial Messages- “No More”
• Incentivized Content- “Share this and you could win ____”
• Consumer Solicited Content- Dorito’s Ads
• Cultural Co-Creation- Lay’s Do Us a Flavor
• Sponsored Conversations- Nike/LeBron James & Gatorade/Cam Newton
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Content
• Flagship- Ice Bucket Challenge
• Pillar- BuzzFeed
• Authority Building- involves a sponsor
• Filler Content- Wikipedia
• Original Content- everything else
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Social Publishing Strategy
• Search Engine Optimization
• Off Site Optimization- Linkwheels
• Social Media Press Release
• Social Media Optimization-Hooks
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Hooks
• Resource Hook- “5 Methods to Ensure a Restful Sleep”
• Contrary Hook- “Lose Weight with Chocolate”
• Humor Hook- “Obese Skunk Cuts Out Bacon Sandwiches”
• Giveaway Hook- “Save $50 Doing What’s Good For You”
• Research Hook- “66% of Americans are Overweight, but you don’t have to be”
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Linkwheels
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Works Cited
• Joyful Hearts Foundation. “NFL Players Say No More.” Online Video Clip. Youtube, 22 October 2014. Web. 11 November 2014.
• Mysalontools. "Link Building 101: What Is a Link Wheel." HubPages. 26 Feb. 2010. Web. 11 Nov. 2014.
• Suhail. "Top 9 Sites to Create a Working Link Wheel." Top 9 Sites to Create a Working Link Wheel - SEOClerks. 1 Jan. 2012. Web. 11 Nov. 2014.
• Super Bowl Commercials. “Doritos Time Machine – 2014 Super Bowl Commercial.” Online Video Clip. Youtube, 12 December 2013. Web. 11 November 2014.
• "Social Publishing - Chapter 6." Social Media Marketing. 12 Oct. 2012. Web. 10 Nov. 2014.