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The Best Tips & Techniquesfor Using Social Media to Grow Your Practice
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
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Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Meet MoniqueFounder, Cosmetic Social Media
• 20 years experience: medical practice management, marketing, training, and consulting
• Certified Social Media Strategist since 2009
• Panelist, Speaker, Trainer
• Winner 2010 #influenceSD Award for Best Social Media in Business; Alert Presence recognition of her work with Top 5 Medical Practice Facebook Fan Pages
• Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times
• Contributor to Cosmetic Surgery for Dummies®, published by Wiley & Sons
• Development and Implementation Team for Inform&Enhance®
practice management software
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Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Social Media Warm-Up
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Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Referral Paths – Then & Now
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Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Twitter by the Numbers
• 120 Million Daily Visitors
• 55 million Tweets per day
• 300,000 new users per day
• Twitter search engine gets
roughly 600 million search
queries per day
• 10th most popular website
on the internet
Source: Reach Local
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Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
• Milestone: ½ BILLION people used
Facebook in a single day last week.
• 750+ million active users
• 150 million accessing via their mobile
devices (700 billion+ min/mo)
• 30-45 age fastest growing
• 2nd most trafficked site on web
• 700,000 local business pages
• 30 billion+ pieces of content shared
each month
Facebook by the Numbers
Sources: Reach Local & f8 Keynote
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Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
To build EVANGELISM and OWNERSHIP among your customers to drive more revenue. How? By Engagement!
The Goal
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Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic
Social Media
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Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic
Social Media
Monique’s Social Media High T’s
• High Trust: Building relationships
• High Transparency: authentic, genuine, humble
• High Touch: # touchpoints / year
• High Traction: more eyeballs!
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Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Click thru rates via
social networks outperform links
shared in emails and
blogs
via socialtwist
Trust
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High Trust
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
• 90% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products and services.
-Via NOP WorldGreat article here: (posted 6/23/11) https://www.facebook.com/CosmeticSocialMedia
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This just in from moms…
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
68% don't mind having brands contact them through social media if they feel the content is relevant to them.
72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%)
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Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic
Social Media
• Transparency leads to credibility
• No hidden agendas
• Be Authentic
• Be Humble
• Be Yourself
• Controlling vs. *influencing*
High Transparency
Image Source: EverydayTenacity.com
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Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic
Social Media
Radical Strategic Visibility
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Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic
Social Media
31% of mobile users have a smartphone now
43% of mobile users will have one by 2015. That’s 101 million people.
183 million Americans report playing a game for an hour a day. That’s more than half of the population. –Jane McGonigal
Mobile & Gamification of Culture
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Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic
Social Media
QR CodesEffective gateways to:• Information• Data Exchange• Global CommerceSend them to relevant:• Videos• Photos• Website• “LIKE” on
Facebook, etc.• Biz Card Contact
info
• Store secure patient data for emergency responders
• Rx. Instructions • How To videos• Order meals - hospitals
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Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic
Social Media
The majority of QR scanning is coming from individuals in the 35-44 years of agebracket (25%)*
Steady adoption is being seen amongst all age brackets between 18 and 54 years of age (84%)*
Free to create or get your own custom work of QR art!* Source: Mobio Study: July to Dec.
2010
34
64
Gender
MaleFemale
CustomQRCodes.com
QR Codes
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Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic
Social Media
• Make it fit your brand• Ask for the LIKE• Use free resources
such as WildfireApp Show them where else you are – other places to engage
• Poll, contest, activity
Landing Tab
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Tabs, Apps, Widgets
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic
Social Media
Check Your Hidden Posts
Add Your eBlast sign up form
Add Your eBlast archive
Photos in logical albums *(and add fresh content frequently)
Upload videos
Point to other social platforms
Contest entry
Seminars & other events
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Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic
Social Media
• 932 impressions
• 1.29% feedback
• Get in the
conversation in
real (or semi-real)
time
Ask Questions
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Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Facebook Ads to promote
Contests
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Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Polls
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Don’t Lose ThemKeep them where they are (FB)• For every click
there is a 25% drop-off (ex: move from website to store to blog, etc.)
-Eric Qualman, Socialnomics author
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
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Types of Ads
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
A destination on Facebook – your page, an event, application
(contest, poll, etc) or group
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Types of Ads
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
A destination off of Facebook – your website, blog, an event, app
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Types of Ads
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Attributes value to various
objects on the site - photos, wall posts,
status updates, and
notes
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The New FB Ticker• Business Page
updates will not appear here…
• BUT Sponsored Stories are eligible to be displayed
• Notice the Hover/Pop-Out Feature
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
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Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Currently only for individuals. Doing testing with “non-user entities” (Groups, businesses, teams, brands, etc.)
Coming by the end of 2011 for business
Shutting down non-user profiles until the feature becomes available
Full Google experience (integration of all products)
Google+
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Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Social & SEO
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Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Google+
Photo Albums
Sparks(interests)
Circles
Profile
Hangouts (“Meetings” for
Biz)
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Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Google+ and Search
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Ad Performance
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Testing is critical – Split A/B Test with words, or images, etc.
Responder Demographics – look at who is responding and go after them • How to run this report is available in FB
advertising section
Run reports (schedule) so you keep an eye on performance.
Keep ads fresh
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Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Resources
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Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Final ThoughtsSocial media is no longer optional. You will reap the rewards but need to invest the time to get the benefit.
“When a brand does its job right, it creates an emotional connection.” - Brian Solis
It's not about ROI - It's about creating awareness, having people understand the brand will create engagement, which will lead to revenue.
“If you aren't constantly evolving along with your customers you will be doomed to fail.” – Steve Kaufer, CEO - TripAdvisor
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Let’s Connect!
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LIKE us on Facebook…Facebook.com/CosmeticSocialMedia
Post on our wall one takeaway from today’s course
Email: [email protected] Free: 877-401-5485