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Social Media Platforms
Behavioural Change -> Marketing Opportunity
Julian Cole
Adspace Pioneers
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Different Social Media Platforms
Behaviour Marketing Opportunity
1. Microblogging (Twitter)2. Blogs3. Video file sharing (Youtube)4. Online Social Networks (Facebook)
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Broadcast Customer Service
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Information Sales
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Blogs
Information source Brand Positioning
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good
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Youtube
Entertainment Branded Entertainment
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Blendtec
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Online Social Networks
Communication
Self Image
Communication/Conspicuous Consumption
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