Social Media Monitoring, Outsourced: What's the Role of the Agency in Social Strategy?
#SMTLive
216,110
157,345
Submit your questions in the GotoWebinarPresentation window
Follow along and
share your thoughts
on Twitter at
#SMTlive
Join the Conversation…
#SMTLive
#SMTLive
Our Speakers
Chris Vaughn is the Director of Marketing at DigitalSherpa, a content and social media marketing company that builds products around the needs of small businesses. At DigitalSherpa, he builds and manages the lead gen program that has been responsible for starting up over 3,000 marketing programs for small businesses. @chrishvaughn
Bonnie Stice is a Senior Manager of Digital and Social Media for AT&T. In her current role, she is a member of the Corporate Communications team, where she primarily focuses on community engagement for AT&T’s main social media channels. @blstice
Robin Fray Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business. @RobinCarey
Outsourcing
Based on a recent study done by Social Media Examiner, the majority of people do not outsource their social.
In 2012 30% of companies surveyed outsourced, dropping to 26% this year.*
*Source: 2013 Social Media Marketing Industry Report SocialMediaExaminer.com
#SMTLive
Original ContentWhat gets outsourced?
Source: 2013 Social Media Marketing Industry Report SocialMediaExaminer.com
#SMTLive
Yes
No
Do you outsource a part of your social strategy?
#SMTLive
Strategy and development
Monitoring
Analytics
Community management
If you do outsource, what do you outsource?
#SMTLive
Join us next week for…
Spreadable Media: How to Make Word of Mouth Work for YouFeaturing:
Suzanne Fanning, President of WOMMA
Jason Falls, Digital Strategist of CafePress
Sam Ford, Director of Audience Engagement at
Peppercomm
Emily Yellin, Moderator
Register: http://socialmediatoday.com/spredable-media-
webinar #SMTLive
