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Building Career in Social Media #TechGig | @PradeepChopra


Agenda

•  Orientation to Digital Marketing •  Why Social Media? •  Career Opportunities in Social Media •  Social Media Resources •  Q & A


What is Digital Marketing?


“The process of reaching out to and engaging with your customers/users through

Digital Media (Internet, Email, Mobile)”


SEO or Organic Search

SEM or PPC


Why care about Social Media?


Customer Acquisition

Influence

Lead

Sale


“Only 20% of marketing budgets are typically spent on retention. Yet, in many cases, 75% of revenues comes from existing customers.”

Source: Flip the Funnel


Quiz Time! How many users are on Facebook from

India?


Platform Global India Facebook

Twitter

LinkedIn

Mobile

No of Users (Million)

1000+ 90+

500+ 20+

225+ 20+

6800+ 860+


Targe2ng


Advanced Targeting: Email/Phone/UID


Let’s learn through Real Examples


Over 20% All Sales through Facebook


25% Revenue through Facebook


Kogi Korean BBQ Taco Truck

Blog + Flickr + Twitter - 10 people/stop to 800 people/stop


Tweet 2 Order


QR (Quick Response) Codes


Reveal the Name Contest 1.  150,000 people parJcipated 2.  35,000+ requests for Test

Drives 3.  8000 Cars booked in 10 days

Car Launch


Table Booking on Facebook


Indian Taxi Driver on YouTube


Career Opportunities in Social Media


Social Media Career Title Experience (years) Salary (Rs Lacs PA)

Copywriter 0 - 2 1.5 - 3.0 Specialist 1 - 3 2.0 - 4.0 Community Manager 2 - 4 2.5 - 5.0 Strategist 3 - 5 4.0 - 8.0 Social Media Head 4 - 6 6.0 - 12.0 Social Media Developer 1 - 3 2 - 6


Resources •  Facebook: http://www.facebook.com/digitalvidya •  Twitter: http://www.twitter.com/MyDigitalVidya •  http://www.digitalvidya.com/blog/ •  www.socialsamosa.com •  www.lighthouseinsights.in •  www.socialmediatoday.com •  www.mashable.com


Let’s continue this conversation…

@MyDigitalVidya On Social Media Off Social Media

[email protected]

Thanks for Listening!

Serious about career in Social Media? Become CSMMP

hTp://www.digitalvidya.com

Download - Social Media Marketing Careers

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