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WE DO OUR BEST.
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WE ARE A TEAM.
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WE ARE GIVERS.
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WE ARE INNOVATORS.
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WE ARE INFLUENCERS.
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CAMPAIGN GOALS
1. Build brand awareness.
2. Increase brand exposure.
3. Capture leads.
4. Nurture existing relationships.
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SOCIAL MEDIA IN 2014
Internet usersactive on
social media
72%
30 - 49year olds
percent of users
72%
50 - 60year olds
increase in usage
60%
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SUCCESSFUL MARKETING
STRATEGIES ARE INTENTIONAL.
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1. Update contacts and experience.
2. Connect with potential leads.
3. Share in the newsfeed.
4. Recognize, endorse, recommend.
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1. Biggest social network - 1.1 billion.
2. 10 years old.
3. Evolving and changing, esp. for businesses.
4. 78 % view on mobile device.
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SUCCESFUL FACEBOOK STRATEGIES
1. Outstanding content.
2. Leverage ads.
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CONTENT IS KING
Right content. Right people. Right time.
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1. Helpful/informative
2. Concise
3. Personal
4. Relevant
5. Unique
RIGHT CONTENT
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RIGHT PEOPLE
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RIGHT TIME
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RIGHT TIME
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AD STRATEGY
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1. 995 million accounts.
2. 8 years old.
3. 140 characters in real time.
4. Like a cocktail party.
5. Potential for amplification.
@Influence_RE
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1. Start by following industry experts.
2. Talk more about others.
3. Complete your bio and photo.
4. Schedule tweets via:
BEST PRACTICES
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1. Fastest growing social media platform.
2. Square format with filters.
3. Share photos or 15 second videos.
@influencerealestate
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INSTAGRAM BEST PRACTICES
1. Share behind the scenes.
2. Share directly to Facebook.
3. Put your website in your bio.
4. Geotag your photos.
5. Follow/use hashtags...sparingly.
6. Show video tours of properties.
7. Get to know photo/video apps.
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EDITING APPS
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EDITING APPS
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SOCIAL MEDIA GUIDELINES
1. Update links.
2. 80/20 rule.
3. Ask questions.
4. Hold engaging contests.
5. Tell about good works.
6. No Tweet Left Behind rule.