Download - Social Media For Non Profits
Social Mediafor Non Profits
presented byThe Marketing Twins at 1429 Creative
MarketingTwins.com
“Telling Your Story & Resonating With Donors”
What exactly is Social Media ?
Website
Your website is the hub of informationfor your constituents and donors
Podcasts
Tell your story and interview others who impact your organization
Blogs
Participate in the blogging communityto raise awareness
Videos
Capture the experience and share it with others
Photos
Share, promote & highlight toshowcase impact to community
Email Communication
Turning boring e-newsletters into dynamic communication links
Online PR
Manage your own public relations& dissemination of information
Press ReleasesPress Releases
Social Profiles / Networking
Get engaged into the conversation
MySpace
• 130 Million active users• Increase in 2009 of age 18-24 users• Fundraising campaigns are viral• Increase product donations through awareness• Utilize “causes” application
MySpace Blood Drive Campaigns
Social justice awareness
Global issues
• 47 Million active users• A new member joins LinkedIn approximately every second • Networking with potential donors• Join groups to connect to others• Make contacts and share answers through discussion forums• Post fundraising events
• 250 Million active users• More than two-thirds of users are outside college age• Fastest growing demographic - 35+• Promote organization on Fan Pages• Connect members through Groups• Share photos, videos and events• Encourage “share” feature• Use FB “causes” application
FacebookFB status: [NAME] is donating my status to Bella http://www.aspca.org/bella a dog at the ASPCA who needs a new home.
• 140 character “microblog”• Most users: Age 25-49• Six reasons to use Twitter:
1. Likeability2. Noticeability3. Credibility4. Searchability5. Connectability6. Promotionability
Social Media
Visit our social media resource page:
MarketingTwins.com/socialmedia
