SOCIAL MEDIA STRATEGY FOR RESEARCH CROWDFUNDING JOYCE SEITZINGER RESEARCH MY WORLD 18 SEPTEMBER 2015
CAMPAIGN STRATEGIES
BRAINSTORM & YOUR BIO IN 160 CHARACTERS
CONNECT WITH SUPERNODES & COMMUNITIES
CREATE “SHAREABLES”
CREATE “SHAREABLES”
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Get the crowd involved!
COMMUNITIES INFORMATION STREAMS
PERSONAL HUB COLLECTIONS
PRESENCE CURATION
PERSONAL CROWDFUNDING NETWORK
CROWFUNDING NETWORK TEMPLATE
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CAMPAIGNER EXPERIENCE MAP
Prelaunch Launch & wk 1 Wk 2 -‐ 5 Final week Post campaign
Set up Launch Updates Push Updates
Record Analyse Record Record Analyse
Set up Connect Updates Push Community
Set up Connect Updates Push Community
Set up Schedule Schedule Schedule Sta9s9cs
Set up Curate Curate Curate Community
Set up Create Create Create
Set up Track Track Track
EDITORIAL CALENDAR
EDITORIAL CALENDAR
CALENDAR TEMPLATE
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SCHEDULERS ARE YOUR FRIENDS!
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MONITOR ANALYTICS & LEARN
Joyce Seitzinger @catspyjamasnz @academictribe
[email protected]
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