Download - Social media binnen nobel ict
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Social Media binnen Nobel
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The name of the revolution in media
Web 2.0
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Communicating in a Pre-Web 2.0 World
Companies controlled the message
Media acted as gatekeeper
Audiences waited for the story
Conversation was “top-down” and one way
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Communicating in a Web 2.0 World
What kind of digital camera should I buy?
What are you doing NOW?
What doesEVERYONE ELSE think?
Check out howCOOL THIS IS!
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Communicating in a Web 2.0 World
Conversation is multi-directional
Audience is actively participating
Trust your network & trust strangers
Image courtesy of Brian Solis
Imperfection is fine
It’s Free
Everyone becomes a producer
Share experiences
Everybody is equal
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Wat betekent dit allemaal?
• Volledige verandering in de wijze waarop:• Wij communiceren en interacteren• Wij informatie delen, kennis geven en nemen• Wij leads genereren• Wij mensen werven• Wij beoordelen en beoordeeld worden
• Veel meer 1 op 1 marketing (massa vs. niche)• Macht is aan de ontvanger (geen push maar pull)• De individu bepaalt• Altijd en overal
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Wat kan het voor jou en Nobel betekenen?
• Jou• Interactie en communicatie• Informatie vinden• “persoonlijke” PR• Prive
• Nobel• Imago en branding• Autoriteit• Leads• Werving & Selectie• Kennis management• Community Building
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Wat doen wij er mee?
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Welke social media spelen in BtoB?
• Alle, onderscheid tussen zakelijk en prive vervaagt.
• Meest gebruikt, zakelijk:• Community sites, zoals LinkedIn, Facebook en Hyves• Blog• Twitter• Informatie delen, zoals YouTube, Slideshare, Wiki
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• Bepaal het voor jezelf, dit werkt alleen als je er echt iets mee doet
• Wees duidelijk, consequent en volhoudend
• Ben bereid te delen
• Ben je bewust van de impact (zakelijk vs prive)
• Wees jezelf
• Geen over-actieve commerciële activiteiten (push vs pull)
Hoe kan jij hier mee om gaan?