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Ethical Issues in Online Legal Advertising & Social Media
by Josh KingAvvo, Inc.
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. . . or Why You Should Worry Less and Engage More
by Josh KingAvvo, Inc.
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Introduction
Josh KingGeneral Counsel & Vice President, Business Development Avvo, Inc.
Twitter: @joshuamkingEmail: [email protected]
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Social
Stay Informed & Inform
Expand Referral Network
Be Discovered
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Why Do Lawyers Worry About Social Media?
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“A lawyer shall not make a false or misleading communication about
the lawyer or the lawyer's services.”
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“A truthful statement is also misleading . . . “
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“. . . if there is a substantial likelihood that it will lead a reasonable person . . .”
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“. . . to formulate a specific conclusion about the lawyer or the lawyer's services . . .”
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“. . . for which there is no reasonable factual foundation.”
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“Communication about a lawyer or a lawyer’s
services”
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Avvo, Inc. - Copyright 2010
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Testimonials
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Client Solicitation
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Promising Results
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Bureaucratic Requirements
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But You Have Rights
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Regulation of “Commercial Speech”
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Central Hudson Gas & Electric Corp. v Public Service Commission (1980)
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What is “commercial speech?”
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“That which does no more than propose a
commercial transaction.”
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Substantial Government Interest?
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Direct Advancement of the Government Interest?
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Narrowly Tailored Regulation?
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Commercial Speech Rights
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Washington
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California
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New York
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Florida
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Other States
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Testimonials
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Client Solicitation
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Promising Results
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Bureaucratic Requirements
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Professionalism
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We’re Done –Questions?