Download - Social Media and Photographers
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SOCIAL MEDIA& PHOTOGRAPHERS
(it’s not only about photos anymore)
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HELLO, MY NAME IS...
(@iaanvn. nice to meet you)
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1. WHY?
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‘SOCIALNOMICS’‘THANK-YOU ECONOMY’ ‘CONNECTION ECONOMY’
(the world is not the same anymore)
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relationships connect the world
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IT’S PERSONAL NOW(have you ever met these ‘friends’?)
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BROADCASTVS
DIALOGUE
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EXPONENTIAL NETWORKS
(the theory that excites me)
8(maybe 16)
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EXPONENTIAL NETWORKS
(the theory that excites me)
64
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EXPONENTIAL NETWORKS
(the theory that excites me)
51015202530
0
225
450
675
900
5 10 15 20 25 30
25100225400625900
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“FUNDAMENTAL SHIFTIN THE WAY WE COMMUNICATE”ERIC QUALMAN
(this is not about marketing)
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2. DOING SOCIAL MEDIA ‘RIGHT’
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THIS IS YOUR WORK(shooting, editing, printing, tweeting)
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YOU’RE A FARMERNOT A HUNTER
(sow before you reap)
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LISTEN & TALK(join the party)
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HOW MUCH IS ENOUGH?(as much as possible)
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REMOVE THE NOISE(choose the signal)
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PUT IT ON A BILLBOARD(the internet is not private)
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BE NICE. BE REAL.(win friends and influence people)
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3. DOES IT MAKEBUSINESS SENSE?
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ADVERTISING(why should i care)
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SEVENTY EIGHT PERCENT(trust > facts)
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WORLD OF MOUTH(what should they talk about)
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FRIENDS ARE NOT FOR SALE(‘like’ if you agree)
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INFINITE ROI(almost)
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WORLD OF OPPORTUNITIES(trust me, i’m from africa)
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HAVE A PLAN(not by accident)
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4. PHOTOGRAPHERSARE TEACHER’S PETS
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PERSONAL BRANDS(me inc)
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VISUAL COMMUNICATIONEXPLOSION
(insta-stories)
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EMOTIONAL PEOPLE(bad photos are still real)
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PHOTOS ARE MAGICAL(more than what meets the eye)
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NOW IT IS YOUR TURN(go tell amazing stories)
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THANK YOU FORLISTENING TO ME
www.iaanvn.com@iaanvn