Using the Media to Assist in Supporting Positive Outcomes
for Victims of Abuse and Neglect
at the Eleventh Annual National Citizen Review Panel Conference
April 16, 2012
Susie Cambria, MSWPublic Policy Consultant
4006 Hamilton Street Hyattsville, MD 20781
Phone: 301.832.2339 Email: [email protected] Web: http://susiecambria.blogspot.com
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Watch “Luka” video on YouTube: https://www.youtube.com/watch?v=VZt7J0iaUD0&ob=av3e
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“Luka” has been featured on my blog since the beginning. It appeals to a different audience than do posts about trainings and data.
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Decisions are made by those who show up.
TRADITIONAL WAYS OF THINKING ABOUT/USING MEDIA
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Traditional news outlets
Talk radio
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pri
vate
sec
tor
• Getting interviewed• Getting a story placed• Editorial• Op-ed• Column• Getting board member,
thought leader supporter interviewed
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new
s o
rgan
izat
ion
s
A version of The Blue Marble. This image was originally uploaded to the English Wikipedia by Deglr6328 on 04:05, 8 Mar 2005. https://upload.wikimedia.org/wikipedia/commons/thumb/7/78/The_Blue_Marble.jpg/480px-The_Blue_Marble.jpg
NEW WAYS OF THINKING ABOUT/USING MEDIA
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We’re now talking about
engaging
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pri
vate
sec
tor • Informing journalists
regularly• Informing bloggers
regularly• Commenting on
media outlet stories and blog posts
• Guest blog posts • Sharing info—stories,
events, links
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new
s o
rgan
izat
ion
s • Writing blogs• Reading blogs• Having conversations
on Twitter and Facebook
• Sharing info—stories, events, links
• Tearing down walls between “us” and “them”
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Example of engaging
http://www.life360.com/blog/single-moms-equal-child-abuse-and-neglect/
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Helping engage
30 Days of Social Media Status Updates Each day in April you can help raise awareness about child abuse. Use one of the suggested messages for your Facebook status update, your tweet or your Instant Message (IM) away status. We also ask you to change your profile picture on Twitter and/or Facebook to the photo above! If you’re tweeting, please add the hashtag #NCAPM2012 &/or #ChildrenRock @DVCAC to your tweet!
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Recommendations
Realities
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blo
gg
ers
&
twee
ters
, etc
.• Unique perspective• Have conversations
on blogs, Twitter, Facebook
• Sharing info—stories, events, links
• Bridge communities• Have a voice
PUTTING IT ALL TOGETHER
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The Twitterverse & blogospherework best when…
•You are open to meeting new people•You interact honestly with folks•You share•You take an interest in others•You see these environments and the people in them as relationships
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The Twitterverse & blogospherework best to move your agenda
when…•You personalize messages•Give people info the way they can understand it•You interact rather than merely push information (your message) out•Social media and traditional media work are integrated fully into org’s work
&
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Steven Tyler originally wrote the song in his basement, which was when he came up with the line "Janie's got a gun." He then sat on it for months, "waiting for the oracle door to open." Tyler told Rolling Stone it only became a song about child abuse after, "I looked over at a Time magazine and saw this article on 48 hours, minute by minute, of handgun deaths in the United States." He continued: "Then I got off on the child-abuse angle. I'd heard this woman speaking about how many children are attacked by their mothers and fathers. It was f---ing scary. I felt, man, I gotta sing about this. And that was it. That was my toe in the door.“ (http://www.songfacts.com/detail.php?id=1350)
Written by Steven Tyler, “Janie’s Got a Gun”:
is about a girl who shoots her father because he is sexually abusing her. Steven Tyler wrote the lyrics after reading an article about children who had been killed by guns.
Watch “Janie’s Got a Gun” video on YouTube: https://www.youtube.com/watch?v=RqQn2ADZE1A&ob=av3e
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http://www.socialbrite.org/2012/04/09/highlights-from-the-nonprofit-technology-conference/
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Hope begins in the dark, the stubborn hope that if you just show up and try to do the right thing, the dawn will come. You wait and watch and work: You don't give up.
Anne Lamott
Contact me
• Susie Cambria: (301) 832-2339 cell, [email protected]
• If you work in the District of Columbia, consider reading my blog, http://susiecambria.blogspot.com
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