Download - Social Media and Employer Branding
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Twitter:@micadamPhone:+32 478 504135Email: [email protected]
Employer Branding & Social Media @ #ADMBE
Mic Adam
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While the term "employer brand" denotes what people currently associate with an organization, employer branding has been defined as the sum of a company's efforts to communicate to existing and prospective staff what makes it a desirable place to work, and the active management of "a company's image as seen through the eyes of its associates and potential hires“
Wikipedia
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Have the end in mind…Some examples
Attraction & Retention
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Employer Branding Strategy
External Internal
Social Media Layer
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Employer Branding
More than recruitment
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Let’s stretch the mind a little
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Employer Branding on Social MediaStarts mostly with Recruitment
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Sodexo Strategy
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Career Website
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Career Pages
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YouTube - Careers
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Career Blog
• People
• Job Hunting Advice
• HR
• Recruitment
• Contests
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Careers on Twitter
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Careers on LinkedIn
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Careers on Pinterest
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Some numbers…
• 10,000+ fans on Facebook (2 posts/day and 7 comments/post)
• 11,000+ Twitter followers (Average of 10 tweets/day)
• Over 100.000 views on YouTube
• 80,000 followers of LI company profile
• 12,000 members of LI group
• 1 blog post/week
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More stats
• 45% of sodexo candidates
come via social media
• Sodexo reduced recruitment advertizing by $300K
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But there is more…
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Young Grads Program
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Enterprise Social Networksfor Collaboration & Engagement& Internal
Communication
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Alternatively - Internal Communication
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Ambassadorship, Engagement & Increased Reach
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Alumni Networks
• Employee referral program• The “Boomerangs”• Future clienst
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Let’s take a look at some examples
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How to measure?
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Good Attraction & Retention
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Reduce time to fill openings
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Engaged Brand Advocates
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Reduce Sick Days
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Connect with me!
@MICADAM
/MICADAM
/MICVADAM
MICVADAM
/MICVADAM
+32 47850 41 35
/MICADAM