Download - Social Media and Employer Brand
![Page 1: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/1.jpg)
Social Media and Employer Branding
Matt Alder – MetaShift
![Page 2: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/2.jpg)
Introductions
www.linkedin.com/in/mattalder
www.twitter.com/mattalder
www.recruitingfuture.com
www.socialfuture.co.uk
www.metashift.co.uk
![Page 3: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/3.jpg)
Agenda
■ Social Media – Revolution or Fad?
■ The Connected Employer Brand
■ Techniques and Examples
![Page 4: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/4.jpg)
REVOLUTION OR FAD?
![Page 5: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/5.jpg)
4 out of 5 of Internet users visit social sites every month
![Page 6: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/6.jpg)
8 Billion minutes are spent on Facebook daily
![Page 7: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/7.jpg)
50 Million Tweets sent per day
![Page 8: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/8.jpg)
24 hours of video uploaded to YouTube every minute
![Page 9: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/9.jpg)
LinkedIn grows by 3 million members every month
![Page 10: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/10.jpg)
It’s changing the way people complain
![Page 11: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/11.jpg)
![Page 12: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/12.jpg)
It’s changing recruitment
![Page 13: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/13.jpg)
It’s changing the nature of a Brand
![Page 14: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/14.jpg)
THE CONNECTED EMPLOYER BRAND
![Page 15: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/15.jpg)
Social Graphs
![Page 16: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/16.jpg)
Balance of Power
Connected Broadcast
Employees
Alumni
Everyone Else
Employer
![Page 17: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/17.jpg)
Recruitment Experience
Careers Site
Search
“Trad Digital”
Social
Content
![Page 18: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/18.jpg)
Recruitment Experience
■ 1 in 4 (23%) jobseekers has been badly treated by a prospective employer.
■ 53% of jobseekers will not purchase products and services if they have been badly treated.
■ 55% tell at least 3 people about their bad experience.
![Page 19: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/19.jpg)
The Network Effect
■ Social Media could make that
300
or
3000
or
3,000,000
![Page 20: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/20.jpg)
Employment Experience
![Page 21: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/21.jpg)
Employment Experience
![Page 22: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/22.jpg)
A Connected Employer Brand
Everyone Else
Alumni
Employer
Employees
![Page 23: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/23.jpg)
DON’T
■ Ignore it
■ Just Broadcast
![Page 24: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/24.jpg)
DO
■ Listen
■ Engage
![Page 25: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/25.jpg)
TOOLS AND TECHNIQUES
![Page 26: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/26.jpg)
Reputation Management
![Page 27: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/27.jpg)
Reputation Management
![Page 28: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/28.jpg)
Reputation Management
![Page 29: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/29.jpg)
Facebook’s Employer Brand Work
![Page 30: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/30.jpg)
Facebook Design
![Page 31: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/31.jpg)
Facebook Engineering
![Page 32: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/32.jpg)
Facebook My SQL
![Page 33: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/33.jpg)
Cisco
![Page 34: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/34.jpg)
Deloitte NZ
![Page 35: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/35.jpg)
Deloitte NZ
![Page 36: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/36.jpg)
Don’t just take my word for it!
http://bit.ly/recruitingfuture
![Page 37: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/37.jpg)
Finally ■ Social Media is a revolution not a fad
■ It effects all areas of your organisation
■ Don’t be ruled by the tools
■ The opportunities are enormous
■ The threat of not participating significantly outweighs the threat of doing so
■ The most successful companies are listening, being authentic and being transparent
![Page 38: Social Media and Employer Brand](https://reader034.vdocuments.site/reader034/viewer/2022052321/55592c6cd8b42a4f3d8b475f/html5/thumbnails/38.jpg)
This is not an option!