Download - Social Media
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Managing Your Social Media Presence:
Jeff WareMarch 10th, 2013
Learn How To Get The Most Return on Investment for Your Company
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Session Agenda Channel Planning
◦ Where are your customers
◦ Where you should be
Content Planning How to Measure ROI
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Started with CBM at 14 Electrical Engineering/
Computer Science Background
Worked at CNN & theatres. Learned other aspects of live events
Fell in love with food thanks to this job
My Story
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Founded in 1980 as a hot dog stand
Catering spun off into separate company in 1991
Peak revenue of $17 Million 90 FT & 130 PT Employees 45% Full Service / 35% On
Premise / 20% Delivery
CBM 101
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Largest event $1.3 million Focused on food quality
above all else Poor facility design
challenges efficiency Non Chicago address is a
marketing struggle
CBM 101
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Primary focus and investment◦ Facebook◦ Twitter◦ WeddingWire
Monitor Yelp but don’t interact or advertise Tried blogging then stopped Inactive accounts on Google+ and Pinterest
Social Media @ CBM
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Build Business in New Markets Keep Up With Trends Share Your Brand Story Attract Media Coverage Regain & Retain Customers Increase Traffic To Your Website
With Social Media YOU Can
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Define Your Buyer◦ Brides, Corporate, Mitzvah, etc.
Getting Started
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Brides are…
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Brides are…“I’m
engaged!!”
9:37PM Sep 9th from Tweetie
“I’m goingto marry my best friend…Yup, that’s right. I’m
ENGAGED!!!”7:16 PM Sep 20th
from TwitterBerry
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Brides are…
“Just gotmarried here
this past weekend…and
it was truly OUTSTANDING!
”
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“Just gotmarried here
this past weekend…and
it wa truly OUTSTANDING!
”
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Brides are… On Pinterest
“Just gotmarried here
this past weekend…and
it was truly OUTSTANDING!
”
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Do you need to be on those sites?The Question Is
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Where is your customer/prospect?
What role does each channel play?
What are you saying in each channel?
Channel Planning
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Social Media is Part of Your Marketing Plan
Not A Substitute for It
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Have a purpose and a plan
Like anything you want to accomplish…
you have to focus
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Goal for each piece of content Multipurpose your content
Content Planning
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How do you avoid wasting time posting the same content on
different sites?
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Content funnel
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First, know your goals
How do you measure ROI?
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YOUR WEBSITE IS
#1
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Let The Data Guide You
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What Are Your Visitors Doing?
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Are They Getting What They Want?
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Where Are They Coming From?
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Here Is Your ROI
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Google Analytics◦ Google AdWords/AdSense
Facebook Analytics Statsaholic.com FeedBurner
To Measure Traffic
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Google Alerts Twitter Search Facebook Likes SproutSocial
To Measure Reputation
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Outsourcing
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To download a copy of this presentation, go to:slideshare.net/CateringChicago
Jeff [email protected] | (847) 966-6555
Questions?