iSpot: Informal Social LearningFutureLearn Partner Meeting 24 June 2013Doug Clow
• What iSpot is• What worked• What didn’t• Models of social participation
(cc) kqedquest http://www.flickr.com/photos/kqedquest/4288564951/
what iSpot is
Take a photo
iSpot ecosystem
• 25,000 registered users & rising daily• 180,000 observations with 300,000 images• 225,000 identifications, 750,000 agreements• > 5,000 different wildlife species spotted• 96% observations receive a name, most in <1h
what worked
• Easy to do• Easy to learn what to do
• Only positive interactions• No downvoting• Progress is ‘safe’• Nothing for griefers to do• Expert opinion rises above
non-certified• Helpful tone set
Roles for power users•Help the newbies•Reasons to stay•Build on existing communities•System scales,stays responsive
Active curation•Team•Mentors•Experts•Power users
Links with events and mass media:•News about moth => traffic spike•SpringWatch => registration spike•Saving Species => sustained participation
Reputation system•Show expertise•Engage experts•Encourage development
what didn’t work (so well)
• Face to face activities(without a lot of work)
• Complex interface• System downtime• Data loss (recovered!)
• Linked formal course• 10 observations dump• Insufficient sign-ups
• Some still highly active
models of social participation
Reader to Leader (Preece & Shneiderman, 2009)
Fairy ring:•Rhizome grows beneath•Mushrooms pop up•Infer existence fromring, even when nomushrooms
(cc) BazzaDaRambler http://www.flickr.com/photos/bazzadarambler/6887267858/
(cc) Mick E. Talbot http://www.flickr.com/photos/25258702@N04/4936236972/
GIVE / RECEIVEEXPERTISE
BROWSEUPLOAD
COMMENTIDENTIFY
JOINT-DECISIONCOLLABORATION
PEER-TO-PEER
SHARE CONTROL CONTENT AND COMMUNIITY
RECIPROCITYRECIPROCITY
PERSONAL INTEREST
PERSONAL INTEREST
REAL WORLD DRIVERS
REAL WORLD DRIVERS
ENTHUSIASMENTHUSIASM
Mode 0: Lurking- legitimate peripheral participation
Mode 1: Contributing– dumping, peripherating, posting
Mode 2: Engaging– relating
Mode 3: Co-constructingMode 4: Moderating
– stewarding, tending, policing, enforcing, maintaining, gardening
(cc) Mick E. Talbot http://www.flickr.com/photos/25258702@N04/4936236972/
For more high-level participation (Co-constructing):
• Make it easy to learn (LPP)• Make it easy to participate• Make it clear what you want• Reward/reinforce it• Conservation activity!• Build on existing community
• iSpot Team: Jonathan Silvertown, Doug Clow, Richard Greenwood, Richard Lovelock, Mike Dodd, Martin Harvey, Donal O’Donnell, Jenny Worthington, Marion Edwards, Jon Rosewell, Janice Ansine, iSpot Mentors
• Photos not otherwise credited: Mike Dodd, Jonathan Silvertown, Martin Harvey
[email protected]://dougclow.org@dougclow
