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    PROFIT MAXIMIZATION AND WEALTH CREATION FORINVESTORS

    A Report of

    Study on

    Profit Maximization And Wealth Creation For Investors

    For

    Reliance Money Ltd

    In partial fulfillment of the

    Post Graduate Diploma in Management

    Under the Guidance of

    Prof.Jose Paul

    By

    SNEHA ANAND

    BATCH 18

    FK - 1941

    SCMS COCHIN

    SCMS CAMPUS, PRATHAP NAGAR, MUTTOM, ALUVA, COCHIN-06.

    September 2010

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    S C M SS C M SS C M S

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    CONTENTS

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    EXECUTIVE SUMMARY

    The project contains a brief description of how an investor can increase his profit.

    The project will help in knowing the way to maximize the profit of investors. It will

    involve the Reliance initiative to do so.

    A survey was conducted to gather primary data to judge the factors that influence

    investors before they invest in any of the investment tools. With this back ground an

    attempt has been made in this paper to categorize investors based on various

    demographic factors such as age, sex, income level and occupation.

    The study was based on both primary and secondary data. Primary data was used in order

    to find out the factor that affect investors investment decision. For this 100 investors

    were surveyed by using a questionnaire. Secondary data was collected from the different

    websites including the company website and journals in order to understand the main

    factors that affect the investment of the investors. It was found that the main factors that

    influence the investment were rational decision making, risk appetite of the investors,

    reputation of the management, companys financial statement and government decisions .

    However the primary factors were the risk appetite of the investors and government

    regulaions.

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    Chapter -1

    INTRODUCTION AND THEORETICAL

    BACKGROUND

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    INTRODUCTION

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    THEORETICAL BACKGROUND

    PROFIT MAXIMIZATION AND WEALTH CREATION

    The process of Wealth Creation is understood by knowing what Wealth Management is.

    Wealth Management is classified as an advanced type of financial planning that provides

    High net worth individuals and families with private banking, estate planning, asset

    management, and investment management, with the goal of sustaining and growing long-

    term wealth. The usefulness of and the need for wealth management is inherent in its

    name.

    Wealth Management is an extension of financial advisory services done under Financial

    Planning and involves delivery of a suite of services and managing relationships with the

    clients. Wealth Management encompasses the following aspects a complete range of

    financial planning services like Risk Management, Investment Management, Retirement

    Planning, Real Estate Planning, Tax Planning, Inheritance Planning and charitable

    giving. The difference between Financial Planning and Wealth Management is that the

    former is a sole advisors effort while the latter is generally a team effort.

    The Project involves the process of wealth creation of an individual through properfinancial planning at the right time depending on the objectives which an individual sets

    before doing a financial planning. "Wealth" has come to mean an abundance of items of

    economic value, or the state of controlling or possessing such items, and encompasses

    money, real estate and personal property. In many countries wealth is also measured by

    reference to access to essential services such as health care, or the possession of crops

    and livestock. An individual who is wealthy, affluent, or rich is someone who has

    accumulated substantial wealth relative to others in the society or reference group. In

    economics, wealth refers to the value of assets owned minus the value of liabilities owed

    at a point in time.

    Wealth has two components i.e. Wealth Preservation and Wealth Creation.

    Wealth Preservation involves just preserving the wealth or money which is invested into

    it. Examples of Wealth Preservation are Fixed Income Instruments, Savings A/c, and

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    Recurring Deposits, Investing in Post Office, PPF and other Bonds. In wealth

    Preservation the returns are predictable and the returns are low.

    Wealth Creation means creating wealth and it is not created overnight .It is a process

    which takes its own time .But in Wealth Preservation we invest in certain instruments

    and we reap the benefits out of it by earning returns. Wealth Creation instruments are

    Investing in Metals like gold and silver, Real Estate, Equity, which is further divided into

    Direct Equities and Mutual Funds, Foreign Exchange Instruments, Insurance which is

    further divided into Market Linked and Traditional Endowment etc.

    The process of wealth creation takes long time. It involves a process of asset allocation.

    The assets are allocated based on its risk, safety, liquidity, returns and the tenure that one

    is willing to hold. Then the holding capacity has to be decided i.e. short or medium or

    long term. Low risk and high safety always ends up offering lower returns and high

    degree of risk & safety gives way to higher rate of returns which is evident in the tools

    we choose.

    Forms of Wealth Creation:

    There are many options for an investor to create wealth - one can invest in fixed incomeinstruments or invest in equities. The former one is called Wealth Preservation and the

    latter is called Wealth Creation. In wealth preservation the money is invested in

    instruments like Fixed Income Instruments, Savings A/c, and Recurring Deposits,

    Investing in Post Office, PPF and other Bonds and we get a fixed return on the invested

    amount. The latter one i.e. Wealth Creation is the process where in we actually create

    wealth. An individual chooses to invest in equities and want to have return on his money

    and create wealth If an individual invests in the equities i.e. shares of a company he

    would definitely expects a return from it. The various forms or ways in which an

    individual expects to create wealth by investing in equities are from dividend, bonus,

    stock split, ESOPs, right issue or any other monetary benefits availed by investor from

    the company.

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    CAPITAL MARKET:-

    Capital Markets comprise of the Equities Market and the Debt Markets. Debt Markets are

    markets for the issuance, trading and settlement in fixed income securities of various

    types and features. Fixed income securities can be issued by almost any legal entity like

    Central and State Governments, Public Bodies, Statutory corporations, Banks and

    Institutions and Corporate Bodies.

    Introduction to Fixed Income Instruments:-

    Fixed Income securities are one of the most innovative and dynamic instruments evolved

    in the financial system ever since the inception of money. Fixed Income securities offer

    one of the most attractive investment opportunities with regard to safety of investments,

    adequate liquidity, and flexibility in structuring a portfolio, easier monitoring, long term

    reliability and decent returns. They are an essential component of any portfolio of

    financial and real assets, whether in form of pure interest bearing bonds, innovative and

    varied type of debt instruments or asset-backed mortgages and securitized instruments.

    Wholesale Debt Market Segment (WDS):-

    The Reserve Bank of India permitted the Banks, Primary Dealers and the Financial

    Institutions in India to undertake transactions in debt instruments among themselves or

    with non-bank clients through the members of Bombay Stock Exchange Limited (BSE).This notification paved the way for the Exchange to commence trading in Government

    Securities and other fixed income instruments. The Wholesale Debt Segment of the

    Exchange commenced its' operations on June 15, 2001.

    The Debt Segment offers the market participants in the Wholesale Debt Market an

    efficient and transparent trading mechanism through its GILT System. The GILT system

    is envisaged to become the single point trading platform for all types of Debt securities

    and instruments. The GILT system will over a period of time provide trading facilities for

    Central and State Govt. securities, T-Bills, Institutional bonds, PSU bonds, Commercial

    Paper, Certificates of Deposit, Corporate debt instruments and the new innovative

    instruments like municipal securities, securitized debt, mortgage loans and STRIPs.

    GILT facilitates faster and efficient price dissemination through the Touchline of the

    Trading System. All relevant information which are of crucial importance in the trading

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    process like the Accrued Interest and Delivery Value are readily available in the

    system(.) A Yield Calculator is made available both separately and as part of the various

    order Entry and trade reporting screens.

    Retail Debt Segment (REDS):-

    Opportunities for the Indian investors in the Retail Debt Markets in the new millennium,

    presents a vast kaleidoscope of whose knowledge and participation hitherto has been

    restricted to the Equities markets in India. The development of the Retail Debt Market

    has engaged the attention of the policy makers, regulators and the Government in the past

    few years. The potential of the Retail Debt Markets can be gauged from the investor

    strength of more than 40 million in the Indian Equities market who have powered the

    tremendous growth and transformation of the stock markets in recent times. Recognizing

    this opportunity at a very early date, it has been consistently in the forefront of the

    campaign for the creation of a Retail Debt Market and has consistently expounded the

    potential and need for the retail trading in G-Secs in the past few years in various

    important forums and to the key regulatory authorities.

    Emergence of the Retail Market:-

    It would be surprising to know that a retail debt market was at one point of time verymuch present in India. Right through the forties and the fifties and until the early sixties,

    a good proportion of the holdings of Govt. securities were concentrated with individual

    investors. Available statistics indicate that more than half of the holdings in Govt.

    securities were concentrated with retail investors in the early 50s.

    Today, there exists an inherent need for households to diversify their investment portfolio

    so as to include various debt instruments and especially Government securities. The

    growing investments in the Bond Funds and the Money Market Mutual Funds are a sign

    of the increasing recognition of this fact by the retail investors.

    Retail investors would have a natural preference for fixed income returns and especially

    so in the current situation of increasing volatility in the financial markets.

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    INVESTMENTS

    Savings form an important part of the economy of any nation. With the savings invested

    in various options available to the people, the money acts as the driver for growth of the

    country. Indian financial scene too presents a plethora of avenues to the investors.

    Though certainly not the best or deepest of markets in the world, it has reasonable

    options for an ordinary man to invest his savings.

    An investment can be described as perfect if it satisfies all the needs of all investors. So,

    the starting point in searching for the perfect investment would be to examine investor

    needs. If all those needs are met by the investment, then that investment can be termed

    the perfect investment.

    Most investors and advisors spend a great deal of time understanding the merits of the

    thousands of investments available in India. Little time, however, is spent understanding

    the needs of the investor and ensuring that the most appropriate investments are selected for

    him.

    The Investment Needs of an Investor

    By and large, most investors have eight common needs from their investments:

    1. Security of Original Capital;2. Wealth Accumulation;

    3. Comfort Factor;

    4. Tax Efficiency;

    5. Life Cover;

    6. Income;

    7. Simplicity;

    8. Ease of Withdrawal;

    9. Communication.

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    needs. Access to a long-term investment at short notice can only be had at a substantial

    cost.

    Communication: This refers to informing and educating investors about the

    purpose and progress of their investments. The need to communicate increases when

    investments are threatened.

    Security of original capital is more important when performance falls.

    Performance is more important when investments are performing well .

    Failures engender a desire for an increase in the comfort factor.

    Perfect investment would have been achieved if all the above-mentioned needs had been

    met to satisfaction. But there is always a trade-off involved in making investments. As

    long as the investment strategy matches the needs of investor according to the priority

    assigned to them, he should be happy.

    The Ideal Investment strategy should be a customized one for each investor depending on

    his risk-return profile, his satisfaction level, his income, and his expectations. Accurate

    planning gives accurate results. And for that there must be an efficient and trustworth

    roadmap to achieve the ultimate goal of wealth maximization.

    Choosing the Right Investment Options

    After understanding the concept of investment, the investors would like to know how to

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    go about the task of investment, how much to invest at any moment and when to buy or

    sell the securities, This depends on investment process as investment policy, investment

    analysis, valuation of securities, portfolio construction and portfolio evaluation and

    revision. Every investor tries to derive maximum economic advantage from his

    investment activity. For evaluating an investment avenues are based upon the rate of

    return, risk and uncertainty, capital appreciation, marketability, tax advantage and

    convenience of investment. The following Table should give the clear picture relating to

    the investors investment decisions in various financial market instruments. The choice

    of the best investment options will depend on personal circumstances as well as general

    market conditions. For example, a good investment for a long-term retirement plan may

    not be a good investment for higher education expenses. In most cases, the right

    investment is a balance of three things : Liquidity, Safety and Ret

    Investment Options in India

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    Fixed Deposits - They cover the fixed deposits of varied tenors offered by the

    commercial banks and other non-banking financial institutions. These are generally a low

    risk prepositions as the commercial banks are believed to return the amount due without

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    default. By and large these FDs are the preferred choice of risk-averse Indian investors

    who rate safety of capital & ease of investment above all parameters. Largely, these

    investments earn a marginal rate of return of 6-8% per annum.

    Government Bonds - The Central and State Governments raise money from the market

    through a variety of Small Saving Schemes like national saving certificates, Kisan Vikas

    Patra, Post Office Deposits, Provident Funds, etc. These schemes are risk free as the

    government does not default in payments. But the interest rates offered by them are in

    the range of 7% - 9%.

    Money-back insurance - Insurance in India is mostly sold and bought as investment

    products. They are preferred because of their add-on benefits like financial life-cover,

    tax-savings and satisfactory returns. Even if one does not manage to save money and

    invest regularly in financial instruments, with insurance, the policyholder has no choice.

    If he does not pay his premiums on time, his insurance cover will lapse. Money-back

    Insurance schemes are used as investment avenues as they offer partial cash-back at

    certain intervals. This money can be utilized for children s education, marriage, etc.

    Endowment Insurance - These policies are term policies. Investors have to pay the

    premiums for a particular term, and at maturity the accrued bonus and other benefits are

    returned to the policyholder if he survives at maturity.

    Bullion Market - Precious metals like gold and silver had been a safe heaven for

    Indian investors since ages. Besides jewellery these metals are used for investment

    purposes also. Since last 1 year, both Gold and Silver have highly appreciated in value

    both in the domestic as well as the international markets. In addition to its attributes as

    a store of value, the case for investing in gold revolves around the role it can play as a

    portfolio diversifier.

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    Stock Market - Indian stock markets particularly the BSE and the NSE, had been a

    preferred destination not only for the Indian investors but also for the Foreign investors..

    Although Indian Markets had been through tough times due to various scams, but history

    shows that they recovered very fast. Many types of scrip had been value creators for the

    investors. People have earned fortunes from the stock markets, but there are people who

    have lost everything due to incorrect timings or selection of fundamentally weak

    companies.

    Real Estate - Returns are almost guaranteed because property values are always on the

    rise due to a growing world population. Residential real estate is more than just an

    investment. There are more ways than ever before to profit from real estate investment.

    Mutual Funds - There is a collection of investors in Mutual funds that have

    professional fund managers that invest in the stock market collectively on behalf of

    investors. Mutual funds offer a better route to investing in equities for lay investors. A

    mutual fund acts like a professional fund manager, investing the money and passing the

    ret urns to its investors. All it deducts is a management fee and its expenses, which are

    declared in its offer document.

    Unit Linked Insurance Plans - ULIPs are remarkably alike to mutual funds in terms oftheir structure and functioning; premium payments made are converted into units and a

    net asset value (NAV) is declared for the same. In traditional insurance products, the sum

    assured is the corner stone; in ULIPs premium payments is the key component.

    Chapter 2

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    RESEARCH METHODOLOGY

    In financial markets, expectations of the investors play a vital role. They influence the

    price of the securities; the volume traded and determines quite a lot of things in actual

    practice. These expectations of the investors are influenced by their perception and

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    humans generally relate perception to action.

    The objective of the survey was to categorize investors as being inclined towards

    investment products based on certain characteristic such as sex, age, occupation, annual

    income etc. In addition the time horizon of investment and the the real need/purpose of

    investment were studied and categorized based on the above demographic factors.

    Objective of the study:

    1. To understand factors those decide investment.

    2. To find the correlation between the risk appetite of the investors and proportion of

    assets allocated in different instruments.

    3. Factors that affect the profit maximization of investors.

    SAMPLING

    The sample consists of clients of the company and various investors outside the

    company. For this purpose simple random sampling was used which include a random

    selection of the investors.

    DATA CAPTURE INTRUMENTS USED:

    Information was collected by interview method, observation method etc. A structured

    questionnaire was used.

    RESEARCH TECHNIQUES AND APPLICATIONS:

    The type of research was of descriptive in nature as it involves the study of factors that

    affect the investors decision. This was done by studying how the investors analyze the

    risks and returns associated with various funds. The study was also qualitative in nature

    because it involves understanding the benefits of various investment option to the

    investors.

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    DATA COLLECTION METHODS:

    METHODOLOGY

    The data collected includes both primary and secondary sources.

    Primary source collection through interaction with investor and questionnaire, case

    study.

    Secondary sources include articles from business magazines, journals and internet

    sources, individual corporate website, value research, CMIE Prowess,Ebsco

    DESIGNING A QUESTIONAIRE

    To understand the savings avenue preference, scheme preference, time horizon and

    objectives for investment and to identify the information sources influencing investment

    decision, and the preferred mode of communication, a questionnaire (ANNEXURE I)

    was designed and the respondents were asked to rank their preferences on a ranking

    scale.

    The ranks were ascertained by obtaining the weighted mean value of the responses.

    To identify the factors that influence the investors fund/scheme selection, 14 variables

    were identified through evidence from past research. Based on theory, past research,

    and personal judgment, the factors that could influence the investors in their selection ofinvestment was first grouped into 4 major groups important factors, internal

    environment of organization, external environment of organization and news. Then

    the 14 identified variables were classified under the appropriate group as follows

    IMPORTANT FACTORS

    1. Age is an important factor in deciding the type of investment option.

    2. Rational decision in stock market often leads to profit maximization and wealth

    creation.

    3. Income level of a person decides the type of investment option for you.

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    4. Portfolio management by experts a good alternative to maximize your profit.

    5. The risk appetite of the investors decide the proportion of assets allocated in different

    instruments.

    INTERNAL ENVIRONMENT OF THE ORGANISATION

    6. The reputation of management and duration of operation.

    7. The companys M&A, innovations & ventures.

    8. The companys financial statements.

    EXTERNAL ENVIRONMENT OF THE ORGANISATION

    9. Past and the expected future trend of the industry.

    10. Competitors.

    11. Government Stability, support and fiscal incentives.

    NEWS

    12. Daily tips by brokers.

    13. The performance of shares in the market in recent past is a good indicator of future.

    14. Tips from the investment gurus, portfolio managers and stock analysts.

    In the survey, the respondents were asked to rate the importance of the 14 specified

    variables on a 5 point scale ranging from Strongly Agree (5) to Strongly Disagree (1).

    The data for each of the 4 sub -groups were factor analyzed using Principal Component

    Analysis with the objective of identifying the factor in the sub -group which turns out to

    be significant in the investment selection.

    DATA ANALYSIS PROCEDURE:

    Data was analyzed on the basis of the questionnaire through frequency analysis and also

    by using SPSS software.

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    LIMITATIONS OF THE STUDY

    The time span for the study is short and hence only major aspects are considered

    in this study.

    Number of factors included in this study is subject to high volatility such as

    market position for instance change from time to time.

    Future prices of a stock or future rate of return or rate of interest cannot be

    determined without proper research and hence the data may not give an accurate

    picture.

    Chapter 3

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    PROFILES

    INDUSTRY PROFILE

    The financial services industry, or financial services, includes a wide range of

    companies and institutions involved with money, including businesses providing money

    management, lending, investing, and insuring and securities issuance and trading

    services.

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    Financial services refer to services provided by the finance industry. The finance

    industry encompasses a broad range of organizations that deal with the management of

    money. Among these organizations are banks, credit card, companies, insurance

    companies, consumer finance companies, stock brokerages, investment funds and some

    government sponsored enterprises.

    PEST ANALYSIS OF THE INDUSTRY:

    Political:

    Politically speaking, funds are required for financing every activity and as India follows a

    mixed economy pattern it is fair that private players be allowed in this industry with

    some restrictions. As seen from the rise and fall of the financial institutions all over

    America it can be seen to what extent are these companies able to influence the growth of

    economy. Indian government has allowed a fair growth of these companies within the

    guidelines of the finance ministry, SEBI, IRDA, etc.There are a lot of political and legal

    restrictions when entering the financial services industry. Even though they have come

    down in the past several years and it is expected that the government will increase the

    FDI limit from 26% to 49% in the near future. But despite that there are several political

    barriers.

    Indian government has allowed a fair growth of these companies within the

    guidelines of the finance ministry, SEBI, IRDA, etc.

    As seen from the rise and fall of the financial institutions all over America it can

    be seen to what extent are these companies able to influence the growth of

    economy.

    Economical:

    There are no major economic barriers for entry into the financial services industry

    especially when considering the distribution sector. The only investment to be made is in

    infrastructure i.e. setting up offices. The main way to increase business for these firms is

    through contacts. But care should be taken that the government should keep a check on

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    the type of products nurtured by these companies so that they are not able to make excess

    profit at the cost of public money.

    Economically, as said in the introduction these companies may provide as a buffer in

    case of the failure of the primary system. Also these companies help to tap a majority of

    the public savings to be used as investments for larger activities such as infrastructure

    development, industrial development and over all GDP growth and growth of the

    economy.

    But care should be taken that the government should keep a check on the type of

    products nurtured by these companies so that they are not able to make excess profit at

    the cost of public money.

    Social:

    People usually are not attracted towards such companies which sell insurance and mutual

    funds. But the economy can grow only if the public starts taking interest in the markets.

    The companies emerged a certain section of the society which started taking interest in

    the stock market and other products available for the growth in savings parallel to the

    growth of the economy.

    Technological:

    Technologically, trading and using all the products have been made extensively possible

    due to the advent of internet. The share certificates have been dematerialized. India is

    very sound as far as network security is concerned. But the internet penetration has still

    to be worked upon.

    People are finding it increasingly convenient to use the facilities provided online.

    The share certificates have been dematerialized.

    The internet penetration has still to be worked upon but People are finding it

    increasingly convenient to use the facilities provided online.

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    Company Profile: Reliance Money

    Introduction:-

    Reliance Capital Limited (RCL) is a Non-Banking Financial Company (NBFC)registered with the Reserve Bank of India under section 45-IA of the Reserve Bank of

    India Act, 1934. RCL was incorporated as a public limited company in 1986 and is now

    listed on the Bombay Stock Exchange and the National Stock Exchange (India).

    Reliance Capital (RCL), a member of the Reliance Group, is a private sector

    financial services company. Reliance Capital is engaged in asset management and mutual

    funds, life and general insurance, private equity and proprietary investments, stock

    broking and other financial services.

    Reliance Money:-

    Reliance Money is the financial services division of the Anil Dhirubhai Ambani

    Group. The broking arm of reliance Capital is Reliance Money. Reliance Money is to

    offer a common platform for investors to invest in all equity products, commodities,

    forex, IPOs, insurance and other financial products.

    . Thus Reliance Money is an endeavor to change the way India trades in financial

    markets and avails of various financial services. Reliance Money ensures maximum

    security with a unique security token to keep the online account safe.

    Reliance Money is the fast growing financial broking business through the

    introduction of its much awaited Reliance Money broking business. The company is

    proposing a variation of the fixed flat fee structure that it claimed was the most

    competitive in the industry.

    Vision Statement of Reliance Money:-

    To be world leader in the business by providing a convenient transparent and

    trustworthy online platform for effective wealth management

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    Business Objectives of Reliance Money:-

    To provide a wide variety of products to the market.

    To enable the low income group also to participate in the business cycle.

    To occupy the top slot in the minds of the public and prove to be a brand to rely

    upon.

    ORGANISATION STRUCTURE:-

    PRODUCTS:

    The company has a very broad product mix with a variety of product lines. The

    product lines broadly, are:

    Trading

    Portfolio Management Services (PMS)

    Wealth Management

    Charting

    NRI services

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    Insurance

    Easy loans

    Gold coins

    The markets it caters to are:

    Equity

    Commodities

    Derivatives

    Currency

    IPO

    Mutual fund

    Global market

    The company has come up with various platforms for trading. They are:

    Insta trade

    Fast trade

    Commodities Insta trade

    Easy trade

    Transfer funds for commodity trade

    Mobile trading

    Customers:-

    The company segmented the market into three and provides services to suit the needs of

    each segment. The basis of segment is as below;

    The market which is new to online trading.

    The market which has some experience investing online.

    The market which is investing heavily online and which has good knowledge and

    expertise in this field.

    27

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    Thus the company has concentrated on each segment individually and brought the

    whole market under its coverage.

    28

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    Chapter 4

    ANALYSIS AND INTREPRETATION OF DATA

    FACTOR ANALYSIS

    Data was collected from the dealers and investors of the company and outside the

    company. They were asked to rate the factors in terms of their preference on 5 point

    scale. The factors that were taken into consideration were:

    1. Age

    2. Rational Decision Making

    29

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    3. Income

    4. Portfolio Management By Experts

    5. Risk Appetite Of Investors

    6. Reputation Of Management

    7. Companys M&A

    8. Companys Financial Statement

    9. Trend Of Industry

    10. Competitors

    11. Government Decision

    12. Daily Tips By Brokers

    13. Performance Of Share

    14. Tips From Investment Gurus

    INVESTOR PROFILE NUMBER OF RESPONDENTS

    30

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    GENDER

    Male 78

    Female 22

    AGE

    Below 30 14

    31 40 3641 50 30

    Above 50 20

    MARITAL STATUS

    Married 58

    Unmarried 42

    OCCUPATION

    Salaried 60

    Business 26

    Retired 14

    ANNUAL INCOME (Rs.)

    Below 1,50,000 141,50,000 3,00,000 54

    3,00,000 4,00,000 14

    Above 4,00,000 18

    ANNUAL SAVING

    Below 50,000 39

    50,000 1,00,000 24

    1,00,000 1,50,000 10

    1,50,000 2,50,000 12

    Above 2,50,000 15

    Gender Distribution Sample

    Gender Respondents %

    Male 78 78

    Female 22 22

    31

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    Gender Distribution

    Male

    78%

    Female22%

    As from the above chart we came to know that majority of the respondents are the male

    respondents i.e. 78% and 22% were the female respondents.

    Age Distribution

    Age Group Respondents %

    Below 30 14 14

    31 40 36 3641 50 30 30

    Above 50 20 20

    Age Distribution

    41-50

    30%

    Above 50

    20%

    Below 30

    14%

    31-40

    36%

    Bel

    31-

    41-

    Ab

    32

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    ANALYSIS: - As it is very much clear from the above chart that majority of the

    investors were from the age range of 31-40 and 41-50 i.e. 36 and 30 percent respectively.

    Investment in the market requires some experience and the cycle of market. So after

    having some better experience in market one can invest his or her money in a efficient

    manner.

    Income Distribution

    Income Level Respondents %

    Less Than Rs.1,50,000 14 14

    Rs. 1,50,000 Rs. 3,00,000 56 56

    Rs. 3,00,000 Rs. 4,00,000 14 14

    More Than 4,00,000 18 18

    Annual Income Distribution

    150000 - 300000

    54%

    300000 - 400000

    14%

    Below 150000

    14%Above 400000

    18%

    Below

    1500

    3000

    Abov

    The above chart shows that major respondents i.e., 54 % fall in the slab of income

    ranging from Rs 1.5-3 lakh and followed by 18% of the

    respondents fall under the range of more than 4 lakh. 14% of the respondents were in the

    range 3-4 lakh and below 1.5 lakh

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    ANALYSIS: - It is very much clear from the research that most of the respondents are

    belong to middle class income. And people from lower level income are investing a small

    part of their income in the market.

    .

    Annual Saving Distribution

    Annual Saving Respondents %

    Below Rs.50,000 39 39

    Rs.50,000 Rs.1,00,000 24 24

    Rs.100000 Rs.150000 10 10

    Rs.150000- Rs.2,50,000 12 12

    Above Rs.2,50,000 15 15

    Annual Saving Distribution

    Below 50000

    39%

    Above 250000

    15%

    150000 - 250000

    12%

    100000 - 150000

    10%

    50000 - 100000

    Below

    5000

    1000

    1500

    Abov

    From the above chart it is clear that 39% of the people save below Rs.50000 followed by

    24% of the people who save Rs.50000 Rs.100000. 15% of the people save above

    Rs.250000.

    ANALYSIS: - It is very much clear from the research that most of the respondents

    belong to lower level income and some lower middle class people.

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    Occupation Distribution

    Occupation Respondents %

    Salaried 60 60

    Businessman 26 26

    Retired 14 14

    Occupation Distribution

    Business

    26%

    Retired

    14%

    Salaried

    60%

    S

    B

    R

    From the above Chart it is clear that a majority of the sample who are interested in making

    investment are salaried people i.e.60% followed by businessmen i.e. 26%.

    ANALYSIS: - It is very much clear from the research that the salaried people are more

    ready to take the risk than those who are businessman as the businessmen are always

    under the risk of liquidity.

    And the retired people dont want to take much risk because their source of income is

    very less.

    Investment Type Distribution

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    Investment Option Respondents %

    Equity 30 30

    Bnds 7 7

    Mutual Fund 8 8

    Real Estate 15 15

    Others 40 40

    Investment Type Distribution

    Others

    40%

    Real Estate Mutual Fund

    8%

    Bonds

    7%

    Equity

    30%

    E

    B

    M

    R

    O

    The above chart explains about the respondents investment in different options, a

    majority of the investors invest in others i.e. FD, Insurance, Gold, etc. 30% of the

    investors invest in equity and 15% of the investors invest in Real Estate. Very few people

    have invested in the mutual fund and bonds.

    Inferences: In India, people invest more into FD, Gold, and Insurance as these are more

    popular in India and people feel it to be a more safe investment option. The young

    generation people want fast money and are ready to take more risk so they invest into

    equity.

    Investment Distribution Based On Experience

    Investment Respondents %

    Mutual Fund 26 21

    Bank F. D 52 41

    Insurance 14 11

    Real Estate 34 27

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    Investment Distribution Based On Experience

    Bank F.D.

    41%

    Insurance

    11%

    Real Estate

    27%

    Mutual Fund

    21%

    M

    B

    In

    R

    As we can infer from the above graph that when it comes to safe return most of the

    investors believes that Bank F.D. is the most secured investment. But when it is asked to

    respondent that if they want safety with maximum return among these four option then,

    the opinion of the respondent were deviated.

    Inference: as it is very much clear from the above chart that when it comes to safety with

    maximum return then also around 41% of the respondents believe that Bank F.D. is the

    only option.

    Investment Purpose

    Investment Purpose Respondents %

    Listing Gains 2 2

    Long Term Gains 80 80

    Short Term Gains 18 18

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    Investment Purpose

    Long Term Gains

    Listing Gains

    2%Short Term Gains

    18%

    Listing

    Long T

    Short

    Option On ETF

    Option On ETF Respondents %

    Yes 38 38

    No 20 20

    Cant Say 42 42

    Opinion On ETF's

    Yes

    38%

    No

    20%

    Can't Say

    42%

    An exchange-traded fund (orETF) is an investment vehicle traded onstock exchanges,

    much like stocks. An ETF holds assets such as stocks or bonds and trades at

    approximately the same price as the net asset value of its underlying assets over the

    course of the trading day. Most ETFs track an index, such as the S&P 500 orMSCI

    38

    http://en.wikipedia.org/wiki/Collective_investment_schemehttp://en.wikipedia.org/wiki/Stock_exchangehttp://en.wikipedia.org/wiki/Stock_exchangehttp://en.wikipedia.org/wiki/Stockshttp://en.wikipedia.org/wiki/Stockshttp://en.wikipedia.org/wiki/Net_asset_valuehttp://en.wikipedia.org/wiki/Stock_market_indexhttp://en.wikipedia.org/wiki/S%26P_500http://en.wikipedia.org/wiki/MSCI_EAFEhttp://en.wikipedia.org/wiki/Collective_investment_schemehttp://en.wikipedia.org/wiki/Stock_exchangehttp://en.wikipedia.org/wiki/Stockshttp://en.wikipedia.org/wiki/Net_asset_valuehttp://en.wikipedia.org/wiki/Stock_market_indexhttp://en.wikipedia.org/wiki/S%26P_500http://en.wikipedia.org/wiki/MSCI_EAFE
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    EAFE. ETFs may be attractive as investments because of their low costs, tax efficiency,

    and stock-like features.

    ANALYSIS: As we can see from the above graph that though ETFs has become a very

    good investment option now days but still majority of the people are not aware of ETFs.

    And around 38% of the respondents said that yes ETFs can be a good tool making

    money in market.

    And around 20% of the respondents said that ETFs cant be a useful instrument for

    making money.

    Factor Affecting Investment Decision

    Factor Affecting Investment Respondents %

    Random Pick 4 4

    Friends Advice 21 21

    Own Research 40 40

    Newspaper 22 22

    Broker Advice 13 13

    39

    http://en.wikipedia.org/wiki/MSCI_EAFEhttp://en.wikipedia.org/wiki/MSCI_EAFE
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    Factor Affecting Investment Decision

    Random Picks

    4%

    Friends Advice

    21%

    Broker Advice

    13%

    Newspaper/TV

    22%

    Own Research

    Ran

    Frie

    Ow

    Ne

    Bro

    Sector

    Sectors Respondents %

    Power 18 10

    Capital Goods 8 4

    Infrastructure 40 22

    Banking 44 25

    Real Estate 28 16

    Pharmaceutical 10 6

    Insurance 6 3

    Retail 6 3

    FMCG 8 4

    Steel 3 2

    Oil & Gas 5 3

    IT 4 2

    40

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    PROFIT MAXIMIZATION AND WEALTH CREATION FORINVESTORS

    Sector

    Power

    10%Retail

    3%

    FMCG

    4%

    Steel

    2% IT

    2%

    Oil & Gas

    3%

    Insurance

    3%

    Pharmaceutical6%

    Real Estate

    16%

    Infrastructure

    22%

    Capital Goods

    4%

    Pow

    Capi

    Infra

    Ban

    Real

    Phar

    Insu

    Reta

    FMC

    Stee

    Oil &

    ANALYSIS: As it is very much clear from the above chart and the statistics that most of

    the respondents said that the Infrastrusture and the banking sector will give the maximum

    return in the upcoming next year. 22% of the respondents selected the banking sector as

    the most and 20% of the respondents feels that Infrastructure sector will give the

    maximum return.

    Since after this slowdown government of india has given some bailout packages to the

    economy and out of that sizeable proportion will be given to infrastructure development

    segment. Despite the slowdown specially in the rual segment and in semi-urban area

    many of new Infrastructure project has started and also the government of india has

    alloted 40,000 crores for the Bharat Nirman Yojana.

    So the investors are thinking of that Infrastructure sector will lead the market rally in the

    future.

    Since, all the Infrastructure project are based on power and energy so 9% of the investors

    are thinking that power and energy sector will give them maximum return.

    And also we have seen that from the jan 2009 to may 2009 both the sector infrastructure

    and real estate has given almost 85 and 78 percent return respectively in just period of 5

    months.

    FMCG sector in india is growing at 16% y-o-y basis. And recession has not affected

    much this industry so its keep on growing as its pace. Around 8% of the respondents

    feels that FMCG sector can give them maximum return.

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    5% of the respondents believes that pharmaceutical sector will give them maximum

    return in the next year.

    Income Vs Saving

    Below5

    0000

    50000-100000

    1

    00000-150000

    15

    0000-250000

    A

    bove250000

    Below 150000150000-300000

    300000-400000Above 400000

    0

    1020

    30

    40

    5060

    70

    80

    90

    100

    Percentage

    Annual Saving

    Annual Income

    Income Vs Saving

    Bel

    150

    300

    Abo

    Below 150000 100 0 0 0 0

    150000-300000 88 9 3 0 0

    300000-400000 30 47 15 8 0

    Below 5000050000-

    100000

    100000-

    150000

    150000-

    250000

    Above

    250000

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    Age Vs Time Horizon

    43

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    Below

    1Year1-3 Year

    3-5 YearAbove 5

    Years

    Below 30

    31-40

    41-50

    Above 50

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    50

    Percentage

    Time Of Deposit

    Age

    Age Vs Time Horizon

    Below 30 25 50 25 0

    38 38 23 0

    29 29 24 19

    Below 1Year 1-3 Year 3-5 Year Above 5 Years

    44

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    Age

    Age Respondents %

    Strongly Agree 15 15

    Agree 25 25

    Neither Agree Nor Disagree 8 8

    Disagree 32 32

    Strongly Disagree 20 20

    Age

    Strongly Disagree

    20%

    Disagree

    32% Neither Agree Nor

    Disagree

    Agree25%

    Strongly Agree

    15%

    Strongly Agree

    Agree

    Neither Agree Nor

    Disagree

    Strongly Disagree

    From the above chart it is clear that a majority of the investors i.e. 32% believe that age

    does not affect the investment decision of the investors and 25% of the investors believe

    that age affect the investment decision of the investors.

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    Portfolio Management By

    Experts

    Respondents %

    Strongly Agree 12 12

    Agree 10 10

    Neither Agree Nor Disagree 18 18

    Disagree 40 40

    Strongly Disagree 20 20

    Portfolio management By Experts

    Disagree

    40%Neither Agree Nor

    Disagree

    18%

    Agree

    10%

    Strongly Agree

    12%Strongly Disagree

    20%

    Strongly Agree

    Agree

    Neither Agree Nor

    Disagree

    Strongly Disagree

    From the above chart it is clear that a majority of the investors i.e.40% of the investors

    believe that portfolio management by expert does not affect the investment decision of

    the investors. And there are only few investors who believe that portfolio management by

    expert affect the investment decision of the investors.

    Risk Appetite Of Investors

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    Risk Appetite Of Investors Respondents %

    Strongly Agree 3 3

    Agree 4 4

    Neither Agree Nor Disagree 10 10

    Disagree 68 68

    Strongly Disagree 15 15

    Risk Appetite Of Investors

    Disagree

    8%

    Neither Agree Nor

    Disagree

    6%

    Strongly Disagree

    2% Strongly Agree

    12%

    Agree

    Strongly Agree

    Agree

    Neither Agree Nor

    Disagree

    Strongly Disagree

    From the above chart it is clear that a majority of the investors i.e.72% of the investors

    are ready to take the risk as they feel that the more risk they will take the more return

    they will get.

    There are only few investors who believe in making safe investment and are not ready to

    take any risk.

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    Reputation Of Management

    Reputation Of Management Respondents %Strongly Agree 10 10

    Agree 61 61

    Neither Agree Nor Disagree 4 4

    Disagree 19 19

    Strongly Disagree 6 6

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    Reputation Of Management

    Disagree

    19%

    Strongly Disagree

    6%

    Neither Agree Nor

    Disagree

    4%Agree

    Strongly Agree

    10%

    Strongly Agree

    Agree

    Neither Agree Nor

    Disagree

    Strongly Disagree

    From the above chart it is clear that a majority of the investors i.e.61% of the investors

    Focus on the reputation of the company before making any investment decision. And

    there are only few investors for whom the reputation of the company does not affect their

    investment decision.

    Companys M&A

    Companys M&A Respondents %

    Strongly Agree 7 7

    Agree 10 10

    Neither Agree Nor Disagree 13 13

    Disagree 52 52

    Strongly Disagree 18 18

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    Company's M&A

    Strongly Agree

    7% Agree

    10%

    Neither Agree Nor

    Disagree

    13%

    Disagree

    Strongly Disagree

    18%

    Strongly Agree

    Agree

    Neither Agree Nor

    Disagree

    Strongly Disagree

    From the above chart it is clear that a majority of the investors i.e.52% of the investors

    Does not focus on the companys merger and acquisition before making any investment

    decision. And there are only few investors for whom the companys merger and

    acquisition affect their investment decision.

    Companys Financial Statement

    Companys Financial

    Statement

    Respondents %

    Strongly Agree 7 7

    Agree 10 10

    Neither Agree Nor Disagree 13 13

    Disagree 52 52

    Strongly Disagree 18 18

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    Company's Financial Statement

    Neither Agree Nor

    Disagree

    1%

    Disagree

    9%

    Strongly Disagree

    1%Strongly Agree

    25%

    Agree

    Strongly Agree

    Agree

    Neither Agree Nor

    Disagree

    Strongly Disagree

    The financial statement of a company shows the performance of the company and thus

    helps in the investment decision. The performance of the industry affect the investment

    of the investors as everyone wants to make secure investment with more return.

    From the above chart it is clear that a majority of the investors i.e.64% of the investors

    Give importance to companys financial investment before making any investment

    decision. And there are only few investors for whom the companys financial investment

    does not affect their investment decision.

    .

    Industry Trend

    Industry Trend Respondents %

    Strongly Agree 2 2

    Agree 8 8

    Neither Agree Nor Disagree 10 10

    Disagree 68 68Strongly Disagree 12 12

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    Industry Trend

    Agree

    8%

    Strongly Agree

    2%

    Strongly Disagree

    12%

    Neither Agree Nor

    Disagree

    10%

    Disagree

    Strongly Agree

    Agree

    Neither Agree Nor

    Disagree

    Strongly Disagree

    From the above chart it is clear that a majority of the investors i.e.68% of the investors

    Does not give importance the industry trend before making any investment decision. And

    there are only few investors for whom the industry trend does not matter.

    Competitors

    Competitors Respondents %

    Strongly Agree 4 4

    Agree 13 13

    Neither Agree Nor Disagree 20 20

    Disagree 58 58

    Strongly Disagree 5 5

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    Competitors

    Strongly Agree

    4% Agree

    13%

    Strongly Disagree

    5%

    Disagree

    58%

    Neither Agree Nor

    Disagree

    20%

    Strongly Agree

    Agree

    Neither Agree Nor

    Disagree

    Strongly Disagree

    In the market there are various competitors and they offer different products of different

    variety. So the investors opt for those products which give the maximum return. And

    there are many investors for whom the company matter. They are loyal to the company.

    From the above chart it is clear that a majority of the investors i.e.58% of the investors

    Does not give importance to the competitors. And there are only few investors for whom

    the competitors matter.

    Government Decision

    Government Decision Respondents %

    Strongly Agree 6 6

    Agree 71 71

    Neither Agree Nor Disagree 9 9

    Disagree 4 4Strongly Disagree 10 10

    55

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    Government Decision

    Agree

    71%

    Disagree4%

    Neither Agree Nor

    Disagree

    9%

    Strongly Disagree

    10%Strongly Agree

    6%

    Strongly Agree

    Agree

    Neither Agree Nor

    Disagree

    Strongly Disagree

    The government decision affects the investors decision a lot. Due to the fluctuation

    in the tax policies by the government there are changes in the % of savings by

    individuals, simultaneously giving an impact on their investment decisions.

    From above chart it is clear that a majority of investors i.e. 71% focus on the government

    policies before making investment decision. There are only few investors who does not

    give importance to the government decision.

    Tips By Broker

    Tips By Broker Respondents %Strongly Agree 1 1

    Agree 17 17

    Neither Agree Nor Disagree 22 22

    Disagree 47 47

    Strongly Disagree 13 13

    56

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    Tips By Broker

    Agree

    17%

    Strongly Agree

    1%Strongly Disagree

    13%

    Disagree47%

    Neither Agree Nor

    Disagree

    22%

    Strongly Agree

    Agree

    Neither Agree Nor

    Disagree

    Strongly Disagree

    From above chart it is clear that a majority of investors i.e. 47% focus on the tips given

    by the broker before making investment decision. There are only few investors who

    agree that tips given by the broker are fruitful.

    Performance Of Share

    Performance Of Share Respondents %

    Strongly Agree 10 10

    Agree 5 5

    Neither Agree Nor Disagree 34 34Disagree 46 46

    Strongly Disagree 5 5

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    Performance Of Share

    Strongly Agree

    10%Strongly Disagree

    5%Agree

    5%

    Neither Agree Nor

    Disagree

    34%

    Disagree

    46%

    Strongly Agree

    Agree

    Neither Agree Nor

    Disagree

    Strongly Disagree

    From above chart it is clear that 46% of the investors give importance to the performance

    of the share followed by 34% of the investors who neither agree nor disagree that

    performance of share affect their investment decisions. There are only few who feel that

    performance of share help them in there their investment decision.

    Tips From Investment Gurus

    Tips From Investment

    Gurus

    Respondents %

    Strongly Agree 10 10

    58

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    Agree 5 5

    Neither Agree Nor Disagree 34 34

    Disagree 46 46

    Strongly Disagree 5 5

    Tips From Investment Guru's

    Disagree

    50%

    Neither Agree Nor

    Disagree

    30%

    Agree

    8%

    Strongly Agree

    4%Strongly Disagree

    8%

    Strongly Agree

    Agree

    Neither Agree Nor

    Disagree

    Strongly Disagree

    There are many investors who does not go with the investment tips given by the

    investment gurus. They themselves keep an eye on what is happening in the market and

    accordingly take decision.

    From the above chart it is clear that 50% of the investors does not invest based on tips

    given by the gurus followed by 30% who neither agree nor disagree with this. Only fewinvestors give importance to the tips given by the investors and go with it.

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    Chapter 5FINDINGS &SUGGESTIONS

    60

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    FINDINGS

    Before constructing a portfolio, thorough research of investment options are

    required.

    Allocate assets to obtain the desired portfolio characteristics to suit distinct

    investor profile.

    Select individual securities and build a portfolio for each of the asset class under

    consideration.

    Diversify portfolio to lower investment risk.

    Investor should track portfolio by following the performance of his selection.

    Observe a few Dos and Donts of Investing.

    There is no specific investment vision for a customer though he has lifestyle

    aspirations

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    Safety over returns is still practiced where risk-return trade off is not seen and

    understood from the right perspective

    Investment decisions are made on random basis or on gossip/rumors rather than

    taking advice or paying for right advice.

    SUGGESTIONS

    PORTFOLIO CONSTRUCTION: -

    An individual after deciding his financial goals he would understand the terms long-term,

    short-term, intermediate goals and then decide on as to how much of money he need to

    get to achieve his financial goal. Then the individual should decide upon various avenues

    for investment like equities, FDs, metals, post office, speculative and real estate etc.

    STEPS INVOLVED IN PORTFOLIO CONSTRUCTION:In today's financial marketplace, a well-maintainedportfolio is vital to any investor's

    success. As an individual investor, you need to know how to determine an asset

    allocation which best conforms to your personal investment goals and strategies. In other

    words, your portfolio should meet your future needs for capital and give you peace of

    mind. Investors can construct portfolios aligned to their goals and investment strategies

    by following a systematic approach. Here we see some essential steps for taking such an

    approach.

    Step 1: Determining the Appropriate Asset Allocation

    Ascertaining your individual financial situation and investment goals is the first task in

    constructing a portfolio. Important items to consider are age, how much time you have to

    grow your investments, as well as amount of capital to invest and future capital needs.

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    A second factor to take into account is your personality and risk tolerance. The

    possibility of greater returns comes at the expense of greater risk of losses (a principle

    known as the risk/return tradeoff) - you don't want to eliminate risk so much as optimize

    it for your unique condition and style. Generally, the more risk you can bear, the more

    aggressive your portfolio will be, devoting a larger portion to equities and less to bonds

    and otherfixed-income securities. Conversely, the less risk that's appropriate, the more

    conservative your portfolio will be. Here are two examples: one suitable for a

    conservative investor and another for the moderately aggressive investor.

    The main goal of a conservative portfolio is to protect its value. The allocation shown

    above would yield current income from the bonds, and would also provide some long-

    term capital growth potential from the investment in high-quality equities.

    A moderately aggressive portfolio satisfies an average risk tolerance, attracting those

    willing to accept more risk in their portfolio in order to achieve a balance of capital

    growth and income.

    Step 2: Achieving the portfolio designed in step 1

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    Once you've determined the right asset allocation, you simply need to divide your capital

    between the appropriate asset classes. On a basic level, this is not difficult: equities are

    equities, and bonds are bonds.

    But you can further break down the different asset classes into subclasses, which also

    have different risks and potential returns. For example, an investor might divide the

    equity portion between different sectors and market caps, and between domestic and

    foreign stock. The bond portion might be allocated between those that are short term and

    long term, government versus corporate debt and so forth.

    There are several ways you can go about choosing the assets and securities to fulfill your

    asset allocation strategy:

    Stock picking- Choose stocks that satisfy the level of risk you want to carry in the

    equity portion of your portfolio - sector, market cap and stock type are factors to

    consider. Analyze the companies using stock screeners to shortlist potential picks,

    than carry out more in-depth analysis on each potential purchase to determine its

    opportunities and risks going forward. This is the most work-intensive means of

    adding securities to your portfolio, and requires you to regularly monitor price

    changes in your holdings and stay current on company and industry news.

    Bond picking- When choosing bonds, there are several factors to considerincluding the coupon, maturity, the bond type and rating, as well as the general

    interest rate environment.

    Mutual funds - Mutual funds are available for a wide range of asset classes and

    allow you to hold stocks and bonds that are professionally researched and picked

    by fund managers. Of course, fund managers charge a fee for their services,

    which will detract from your returns. Index funds are another choice as they tend

    to have lower fees since they mirror an established index and are thus passively

    managed.

    Exchange-traded funds (ETFs) - If you prefer not to invest with mutual funds,

    ETFs can be a viable alternative. You can basically think of ETFs as mutual funds

    that trade like a stock. ETFs are similar to mutual funds in that they represent a

    large basket of stocks - usually grouped by sector, capitalization, country and the

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    like - except they are not actively managed, but instead track a chosen index or

    other basket of stocks. Because they are passively managed, ETFs offer cost

    savings over mutual funds while providing diversification. ETFs also cover a

    wide range of asset classes and can be a useful tool to round out your portfolio.

    Step 3: Re-assessing Portfolio Weightings

    Once you have an established portfolio, you need to analyze and rebalance it

    periodically because market movements may cause your initial weightings to change. To

    assess your portfolio's actual asset allocation, quantitatively categorize the investments

    and determine their values' proportion to the whole.

    The other factors that are likely to change over time are your current financial situation,

    future needs and risk tolerance. If these things change, you may need to adjust your

    portfolio accordingly. If your risk tolerance has dropped, you may need to reduce the

    amount of equities held. Or perhaps you're now ready to take on greater risk and your

    asset allocation requires a small proportion of your assets to be held in riskiersmall-cap

    stocks.

    Essentially, to rebalance, you need to determine which of your positions are over-

    weighted and those that are under-weighted. For example, say you are holding 30% of

    your current assets in small-cap equities, while your asset allocation suggests you should

    only have 15% of your assets kept in that class. You need to determine how much of thisposition you need to reduce and allocate to other classes.

    Step 4: Rebalancing Strategically

    Once you have determined which securities you need to reduce and by how much, decide

    which under-weighted securities you will buy with the proceeds from selling the over-

    weighted securities. To choose your securities, use the approaches discussed in step 2.

    When selling assets to rebalance your portfolio, take a moment to consider the tax

    implications of readjusting your portfolio. Perhaps your investment in growth stocks has

    appreciated strongly over the past year, but if you were to sell all of your equity positions

    to rebalance your portfolio, you may incur significant capital gains taxes. In this case it

    might be more beneficial to simply not contribute any new funds to that asset class in the

    future while continuing to contribute to other asset classes. This will reduce your growth

    stocks' weighting in your portfolio over time without incurring capital gains taxes.

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    At the same time, however, always consider the outlook of your securities. If you suspect

    that those same over-weighted growth stocks are ominously ready to fall, you may want

    to sell in spite of the tax implications. Analyst opinions and research reports can be

    useful tools to help gauge the outlook for your holdings. And tax-loss selling is a strategy

    you can apply to reduce tax implications.

    Rebalancing is the process of buying and selling portions of your portfolio in order to

    set the weight of each fund in your overall investment back to its original state.

    In case a distortion happens in the markets three times in a year, rebalance your portfolio.

    If the markets gain, decrease the exposure to equity by a suitable percentage.

    If the markets dip, increase the exposure to equity by a suitable percentage.

    Consider you have an investment amount of Rs.100 of which

    Equity exposure: 60; Debt exposure: 40

    Asset

    class

    Equity Debt Total

    Initial

    allocation

    60 40 100

    When markets gain:

    distortion 66

    10%

    41

    2.5%

    107

    rebalance 61.68

    (excess

    1.68)

    38.32 100

    When markets dip:

    distortion 54

    10%

    39

    2.5%

    93

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    rebalance 58.06 41.93 100

    Rebalancing portfolio will not only help to maintain original asset-allocation strategy but

    also implement any change in investing style. Essentially, rebalancing will help one to

    stick to his investing plan regardless of what the market does.

    Financial Discipline: -

    An individual should have a proper financial discipline. The following points would

    explain what financial discipline is all about: -

    Identify the difference between your earning potential minus your expenditure

    Identify your short / medium / long / very long term goals

    Identify your dreams with those goals

    Look at Inflation as the biggest threat

    Set achievable goals

    Allocate funds on low risk / high risk basis

    Increase quantum towards high risk when you are young and keep decreasing as

    you age

    Asset Allocation Process: -

    It is important to differentiate assets or investment instruments based on its risk,

    safety, liquidity, returns and the tenure that one is willing to hold

    Further these instruments should be segregated based on the horizon of

    investments (holding capacity or holding period) short/medium/long or ultra

    long term.

    Each investment class has its own restrictions in terms of safety, liquidity, returns

    and tenure; low risk and high safety always ends up offering lower returns and

    high degree of risk & safety gives way to higher rate of returns which is evident

    in the tools we choose.

    Allocation Methods: -

    The allocation of his investment into various asset classes also depends on his age as

    when he is young he can take a lot of risk compared to when he is growing old. When his

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    age is between 25-28 years he should invest more in equities and aggressive SIPs i.e.

    (Systematic Investment Plan) etc. When his age is between 28-30 years he should start

    off with real estate and should have more than 75% of his investment in equities. When

    his age is between 30-35 years then he should have 60-65% of his investments in equities

    and should continue with the SIPs. When his age is between 35-45 years he should have

    50% in equities, insurance premiums etc.

    CONCLUSION

    CONCLUSION:-

    Its indeed a great pleasure to learn the micro and macro prospective of profit

    maximization & wealth preservation. Though a layman who wishes to multiplied his

    investment with a short span of time but is unaware of the macro factors like inflation,

    interest rate, govt. policies, industry competitiveness, sector performance and the like.

    On the micro front, by means of carefully keeping track of corporate quarter results,business plan, future prospective, growth, return on investment, management

    effectiveness etc

    By means of this project, I understand the various investment avenues with respect to

    safety, liquidity and return. It definitely adds a new dimension of analyzing investment

    option and tailoring according to the need of investor.

    In India, only 3% of entire population invests in equities which are due lack of

    awareness, low risk appetite, fear of losing money, unable to attend stock market and

    economic factor as a whole etc.

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    Once an investor makes an attempt to learn the basic fundamental of the investment, he

    will minimize his risk and will be able to meet his financial requirement as and when

    arrive.


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