Only 34.5 of trash is recycled
• In 2012, Americans generated about 251 million tons of trash and recycled and composted almost 87 million tons of this material, equivalent to a 34.5 percent recycling rate. On average, we recycled and composted 1.51 pounds of our individual waste generation of 4.38 pounds per person per day
Introducing SmrtTrsh the Strava of recycling
• Takes a picture of what you put in the trash and checks if it can be recycled
• Warns you if make a mistake, Yo’s you when you make it right
• Gives you a score (Gamify your recycling)
• Keeps you in check with peer pressure through a FaceBook integration and neighborhoodd and friends ranking.
Team
• Julien Salanon:Co-Founder of inTooch a social mobile app and former hardware sourcing manager for AOL modems
• Matt Lieber: IBM, MetaData, expert in machine learning and big data.
• Remy Infanti, purchase manager, GE Environment
• All former Thrasher Magazines readers and concerned citizens with kids.