![Page 1: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/1.jpg)
From “we do the talking”to “you do the talking”:
Smithsonian Mobile Strategic Planning
22 July 2010Smithsonian Institution
![Page 2: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/2.jpg)
What are our audienceslooking for?
http://si.edu/visit/InfoCenter/videotour.htm
![Page 3: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/3.jpg)
mLearning Workshops
http://www.smithsonianeducation.org/educators/professional_development/mobile_learning_2010.html
![Page 4: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/4.jpg)
What are our audiencesasking?
Some of the mLearning participants’ responses:
1. What is this place?
2. Why is it called the “Smithsonian”?
3. How big is it? How big are the collections?
4. How many museums are there?
5. What is the Castle?
6. What is all this stuff?
7. What matters? What’s important? Why?
8. For a personal connection – touch
9. For the pleasure of recognition
![Page 5: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/5.jpg)
The POST Method:Audience (People) -led
1. People: who among the Smithsonian’s many audiences are using mobile devices, and how? What future trends are expected?
2. Objectives: which of the Smithsonian’s objectives, both on a central and unit level, can and should be achieved using mobile platforms?
3. Strategy: How will we decide what we do, and who has roles and responsibilities in that process? What resources need to be available, and what changes do we need to make to our current culture and business practices to realize our goals for mobile?
4. Technology: What content and services should be implemented with SMS, mobile Web, downloadable mobile content or smartphone applications? And how do we prepare for new technologies to come?
![Page 6: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/6.jpg)
Why mobile?1. A groovy new set of
gadgets?
2. A new set of tools and platforms for communications, learning and developing and distributing content?
3. A fundamentally new way of connecting, collaborating and educating?
Photo CC licensed: http://www.flickr.com/photos/jdlasica/138927384/
![Page 7: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/7.jpg)
The Smithsonian
More than 30 million visitors in 2009& 180 million ‘virtual’ visitors
![Page 8: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/8.jpg)
The Smithsonian has become a Distributed Network and…
8
![Page 9: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/9.jpg)
At least half of the Institution’s platforms are already mobile.
9
![Page 10: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/10.jpg)
So if we want to meet our audiences where they are
And take them some place new…
![Page 11: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/11.jpg)
Mobile is a great vehicle
http://www.youtube.com/watch?v=6ILQrUrEWe8
11
In 8 years, the standard phone will be 20x more powerful than it is today.It’s not just a phone, it’s a computer.
![Page 12: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/12.jpg)
Mobile is personal
and social
![Page 13: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/13.jpg)
Mobile is aPlatform for doing work
Today we expect Tomorrow we’ll expect• Electricity
• Heating/cooling• Copy machines• E-mail• Meeting rooms
• Wireless everywhere• Mobile access to
everything• Location-based data• Mobile data capture
from cameras, sensors, gps
![Page 14: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/14.jpg)
The Smithsonian Commons
“The Smithsonian Commons is built with mobile users in mind. It’s an anywhere, anytime Smithsonian.”
Smithsonian Commons Prototype
![Page 15: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/15.jpg)
Thinking outside the Acropolis
15
The Reynold’s Center, home of the Smithsonian American Art Museum & National Portrait Gallery
![Page 16: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/16.jpg)
Thinking about the Agora
16
Kogod Courtyard of the DW Reynolds Center; quotation by Steven Zucker, 2008
![Page 17: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/17.jpg)
Photo by Mike Lee, 2007; from American Art Flickr Group
Thinking about audiences beyond the museum’s walls and
website
17
![Page 18: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/18.jpg)
http://picasaweb.google.com/anup.rao/HaifaAkkoIsrael#4954285426665324562
Falling on deaf ears?
![Page 19: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/19.jpg)
Thinking outside the audiotour box
Means going fromheadphones to microphones
![Page 20: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/20.jpg)
From “We do the talking” to “We help our audiences do the talking.”
http://smithsonian20.si.edu/schedule_webcast2.html
![Page 21: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/21.jpg)
iGo: 1994
http://www.worldmind.com/media/text/clients/visible/visible.html
![Page 22: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/22.jpg)
Podcasts
![Page 23: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/23.jpg)
Cellphone tours
![Page 24: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/24.jpg)
Smithsonian Connections
![Page 25: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/25.jpg)
NMAI.SI.edu/mobile
http://smithsonian-webstrategy.wikispaces.com/Fritz+Scholder+mobile+web+tour
![Page 26: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/26.jpg)
Mobile.NASM.SI.edu
http://smithsonian-webstrategy.wikispaces.com/NASM+Mobile+Website
![Page 27: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/27.jpg)
GoSmithsonian.com (mobile)
http://smithsonian-webstrategy.wikispaces.com/GoSmithsonian+Mobile
![Page 28: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/28.jpg)
Design USA at Cooper-Hewitt“Don’t even think about not using it
because then you won’t truly see the show.”
http://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour
Roberta Smith, NY Times, 14 January 2010http://www.nytimes.com/2010/01/15/arts/design/15design.html
![Page 29: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/29.jpg)
MEanderthal
http://smithsonian-webstrategy.wikispaces.com/MEanderthal
![Page 30: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/30.jpg)
Yves Klein at the Hirshhorn
http://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour
![Page 31: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/31.jpg)
![Page 32: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/32.jpg)
iPads & E-book Readers
Laboratory for Visual Learning, Harvard-Smithsonian Center for AstrophysicsSee forthcoming Journal of Special Education Technology
http://gizmodo.com/5491048/the-barnes--noble-ereader-ipad-app-is-on-the-way-but-will-apple-maim-it
![Page 33: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/33.jpg)
Also in the Pipeline Mall visitors’ app
Mobile cross-collections search
NMNH Leaf-identifier app
NMAI exhibition tour app
Zoo app
Cross-platform games
Mobile giving
Experiments in Augmented Reality
![Page 34: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/34.jpg)
And the sisters – & brothers – are doin’ it for themselves
![Page 35: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/35.jpg)
What will SI Mobile look like?
1. A Smithsonian Mobile Architecture and framework
2. Standards
3. Best practice documentation and training
4. Infrastructure
5. A Mobile Toolkit
![Page 36: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/36.jpg)
Some of the tools… Smithsonian Commons Mobile Collections search Image delivery Events calendars Maps and wayfinding “About…” content and functionality Visitor feedback capture Social media functions/communities of
interest Mobile metrics and campaign functions Mobile advertising and promotions Location-based functions Augmented reality
?? What would you add?
![Page 37: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/37.jpg)
Mobile in the big pictureMobile is an integral part of the Web & New Media Strategy
Can I do this on my
mobile phone?
![Page 38: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/38.jpg)
How will we get there?1. Market research analysis on SI's audiences and mobile
best practice from the culture industry & beyond
2. A clear and supportive process for developing mobile projects and products
3. Mobile strategy with a roadmap and priorities, milestones and deliverables (what we want to do mapped onto what we can do, evolving over time)
4. A growing mobile development resource library, including best practices, training, standards, and tools
5. Recommendations on governance, infrastructure, standards, resources and practices required for growth
Strategic Planning Deliverables
June-July 2010 & ongoing
Aug-Sep 2010 & ongoing
Aug-Sep 2010 & ongoing
From June 2010
Autumn/Winter 2010 – a living document
![Page 39: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/39.jpg)
Resources
Mobile pages on the Smithsonian’s Web & New Media Strategy Wiki: http://smithsonian-webstrategy.wikispaces.com/Mobile
Mobile Sharepoint wiki: https://collab.si.edu/sites/OUSFA-OCIO/WNMS/wiki/Wiki%20Pages/Mobile%20Workgroup%20%28iPhone%20Apps,%20Mobile%20Web,%20etc.%29.aspx
Voice your Vision group & Smithsonian Mobile YouTube: http://www.youtube.com/user/SmithsonianMobile
From June 2010: mLearning workshops & summit
Mobile Fair 4 August 2010
![Page 40: Smithsonian Mobile Strategic Planning Kick-off](https://reader035.vdocuments.site/reader035/viewer/2022062407/55d4bdb8bb61eb516c8b46d2/html5/thumbnails/40.jpg)
EncontrismoThink differently
And ask lots of questions!http://www.ekainberri.com