Copyright 2016 - Alignable, Inc. All Rights ReservedNet Promoter, Net Promoter Score, and NPS are registered trademarks of Bain & Company Inc., Satmetrix Systems, Inc., and Fred Reichheld

Data represents running, cumulative report of SMB sentiment of vendors and providers from more than 7,500 ratings. Relative position changes from this quarter to the prior quarter were generated from the 20% net new ratings added to the database in the quarter. Alignable members rated these brands on a sliding scale from 0-10. NPS values calculated by subtracting percentage of detractors (brands rated 0-6) from percentage of promoters (brands rated 9-10).

SMB Insights

SMB Trust IndexQ1 2016

Where Local Business Owners ConnectSM

Built from contributed ratings and reviews of more than 7,500 small business owners across 8,000 communities in North America, helping hundreds of thousands of their peers on Alignable to make more informed buying decisions.  

SM

https://youtu.be/j-cSapfHSKw

SMBsaresuperINSTArestedinInstagram

3Nomaninayellowhatcouldsavethismonkeyfromfallingafewbranches

WordPresshasbeenlisteningtoQueentoomuchandis“UnderWORDPRESSure”

SMBsthinkTwiIerisa#heavyhiIerwith@Jackbackatthehelm

MailChimpvs.TheOtherEmailMarkeOngPlaPorms(CLICKHERE-you’rewelcome)

CallLinkedIn,"JusOnTimberlake"cuzthey're'nsyncwithSMBs

They’rePINTERESTed,too.We’renotlazyformakingthesamejoketwice.#haterz

Wind at Their Back Cool Breeze Against the Wind

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EnablingSMBsisaseasyasthe“Alphabet”

Authorizeisnolongerontherise,butdefinitelysOllathreat

Bothof@Jack’sbusinessesareinthetop10#CEOLegend

Thechampionof“ShopSmall”conOnuestostandtall

Some“fresh”“waves”aregainingmomentumbehindtheleaderinthespace

Whowouldn’twantto“StayPals”withPayPal?

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SMBshaveablankspaceandthey’rewriOngSquarespace’sname#tswib

Wehearyou,MainStreet.Wecouldn’tevengetontheirappmarketplace.

Foursquare:thegameyouplayedwhenyouweren’tpickedforarealsportatrecess

Ifyoutakethe“fun”outof“crowdfunding”,it’sjust“crowding”.Wholikesthat?

Customerservicedefinitelyisn’tComcast’sproblem…saidnobodyever.

AcablecompanywithanegaOveNPS?Noway…

ThecompeOOoncan’t“stopify”Shopify’smomentum

BiggestgainerlastquarterbutsOllprogresstobemade

Grouponmovesup5spots?Sayitwithus:“MakeAmericaGrouponAgain!”

Whenyouareacashmachine,doesNPSreallymaIerthatmuchtoyou?

Theymovedupapoint?Ontracktohit0in16moreyears…Staying“fresher”than

CarltonBanks.SOllawaystogotobethePrince.

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25Facebook’sarmyofchatbotsaIackedusandstabilizedtheirposiOon

TheowlissOllperchedonasolidbranch.Albeit,aslightlylowerone.

GoDaddy’sbest-in-classcustomerserviceistheirsecretsauce

Haveyouevertriedtocatchamonkey?Wedidonce.Thehospitalbillwasn’tpreIy.

NomovementherefortheCRMplaPorm,butsOllholdingstrong

JohnnyUtahandBodhiwouldcatchthisgnarly“wave”