© 2016 SmashFly Technologies1
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@smashfly
@GDforEmployers
© 2016 SmashFly Technologies2 #RMWebinar
© 2016 SmashFly Technologies3 © 2016 SmashFly Technologies33 © 2016 SmashFly Technologies 3
Candidates are like consumers.
Candidates Expect:• Social Engagement
• Relevant Content
• Transparent Culture
• Mobile Search
• Mobile Apply
• Fast Feedback
3 #RMWebinar
© 2016 SmashFly Technologies4 © 2016 SmashFly Technologies44 © 2016 SmashFly Technologies4
Candidates are well-informed.#RMWebinar
© 2016 SmashFly Technologies5 © 2016 SmashFly Technologies55 © 2016 SmashFly Technologies 55
Candidates have choices.
BIOTECH
Boston
RETAILTokyo
HEALTHCARE
London
FINANCIAL
New York
TECHNICALSUPPORT
Silicon Valley
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© 2016 SmashFly Technologies6 © 2016 SmashFly Technologies6 #RMWebinar
© 2016 SmashFly Technologies7 © 2016 SmashFly Technologies7 #RMWebinar
© 2016 SmashFly Technologies8 © 2016 SmashFly Technologies8
© 2016 SmashFly Technologies9
Evaluation Relationship
Post-Apply
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Awareness Consideration Interest Evaluation Relationship
Post-ApplyPre-Apply
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© 2016 SmashFly Technologies12
© 2016 SmashFly Technologies13
Consideration Interest Evaluation RelationshipAwareness
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Awareness
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Awareness
The Candidate:
• Doesn’t currently have a job or are expecting to lose it
• Feels underappreciated at their current job
• Has a new boss or the organization changes direction
• Believes there is lack of growth in their current position
• Is convinced by a better offer
© 2016 SmashFly Technologies16 © 2016 SmashFly Technologies16
Recruitment Marketing is every tactic that a talent acquisition team uses to find,
attract, engage and nurture leads to convert them into more qualified applicants
to fill jobs now and build a pipeline for the future:
• Sourcing
• Recruiting Events
• Employee Referrals
• Job Marketing
• Mobile (SMS) Recruiting
• Career Site
• SEO
• Talent Networks
• Employer Branding
• Advanced CRM
• Recruitment Automation
• Content Marketing
• Email Lead Nurturing
• Social Recruiting
• Recruiting Analytics
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© 2016 SmashFly Technologies18 © 2016 SmashFly Technologies18
Job Marketing
Traditional Job Boards
International Boards
Advertising Locations
Glassdoor
Retargeting Banner Ads
Pay Per Click
Sponsored Listings
Talent Network
Job Alerts
Talent Network Emails
Talent Connect Newsletter
Candidate Sourcing
Social Media
Career Site
Direct Traffic
SEO
Referral Traffic
Employee Referrals
Traditional Job Marketing Channels
Emerging Job Marketing Channels
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© 2016 SmashFly Technologies20
Interest Evaluation RelationshipConsiderationAwareness
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Consideration
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Consideration
* Inavero 2015 (View)
18*
Number of Sources Job Seekers Utilize Before Applying to Jobs
7-8*
Number of Reviews Job Seekers Utilize Before Applying to Jobs
© 2016 SmashFly Technologies23 © 2016 SmashFly Technologies23
Awareness Consideration Interest Evaluation Relationship
KnownAnonymous
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© 2016 SmashFly Technologies25 © 2016 SmashFly Technologies25
© 2016 SmashFly Technologies26 © 2016 SmashFly Technologies26
© 2016 SmashFly Technologies27 © 2016 SmashFly Technologies27 #RMWebinar
© 2016 SmashFly Technologies28 © 2016 SmashFly Technologies28 #RMWebinar
© 2016 SmashFly Technologies29 © 2016 SmashFly Technologies29
1. Embed employee stories on targeted landing pages
2. Place employee stories in job descriptions
3. Promote employee stories via nurture email campaigns to your talent network
4. Encourage employees to include stories in their reviews on sites like Glassdoor
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© 2016 SmashFly Technologies30
© 2016 SmashFly Technologies31
Evaluation RelationshipInterestConsiderationAwareness
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© 2016 SmashFly Technologies32
Interest
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Interest
Candidate gave you permission to reach out but only if you:
• Continuously provide value
• Set reasonable expectations
• Realize that you are competing with others
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© 2016 SmashFly Technologies35 © 2016 SmashFly Technologies35
Candidate Action
• Join a Talent Network
• Sign Up to Receive Content
• Submit an Application
• Talk to a Recruiter
• Multiple Round Interviews
• Offer
• Offer Acceptance
Employer Reaction
• Welcome to the Network
• Send Valuable Content
• Confirm Receipt
• Timeline for Next Steps
• Inform on Rejection
• Offer Details and Reasoning
• Welcome to the Company
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© 2016 SmashFly Technologies37 © 2016 SmashFly Technologies37
113,961 subscribers
CH2M June 2015Click through (CTR)
30%
Opens
6%
On average 410 new applicants per month
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© 2016 SmashFly Technologies39
RelationshipEvaluationInterestConsiderationAwareness
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Evaluation
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Evaluation
Quality candidates are interviewing your hiring managers, recruiters and team during each interview.
• Team and Culture
• Career Growth
• Work/Life Balance
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© 2016 SmashFly Technologies43 © 2016 SmashFly Technologies43 #RMWebinar
© 2016 SmashFly Technologies44
© 2016 SmashFly Technologies45 © 2016 SmashFly Technologies45 #RMWebinar
© 2016 SmashFly Technologies46 © 2016 SmashFly Technologies46
Overall RatingsGlassdoor
Avg.
Our
CompanyCompany 1 Company 2 Company 3
Number of Reviews - 733 3,638 98 183
Overall Company
Ratings3.2 3.9 3.3 3.2 2.7
Career Opportunities 3.0 3.7 3.2 3.3 2.5
Compensation and
Benefits3.2 3.2 3.5 3.3 2.7
Culture and Values 3.2 4.1 3.3 3.4 3.0
Senior Leadership 2.9 3.6 2.8 3.1 2.7
Work/Life Balance 3.3 3.9 3.6 3.4 3.1
Recommend to a
Friend
57.5%
Recommend
81.7%
Recommend
63.3%
Recommend
59.4%
Recommend
46.7%
Recommend
Business Outlook39.2%
Positive
68.2%
Positive
28.2%
Positive
53.5%
Positive
21.0%
Positive
CEO Approval Rating 68.8% 91.1% 78.9% 83.4% 70.5%
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© 2016 SmashFly Technologies48
RelationshipEvaluationInterestConsiderationAwareness
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© 2016 SmashFly Technologies49
Evaluation
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Relationship
New Employee wants to succeed, needs to feel:
• Supported by HR
• Networked with team
• Valued to organization
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© 2016 SmashFly Technologies52 © 2016 SmashFly Technologies52 #RMWebinar
© 2016 SmashFly Technologies53 © 2016 SmashFly Technologies53 #RMWebinar
© 2016 SmashFly Technologies54
RelationshipEvaluationInterestConsiderationAwareness
When’s the last time you put on the candidate’s shoes?
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